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No. 9 of a Series
J UST a few years ago three men launched a new company into the independent production field. They made single and two-reel novelty and comedy subjects, which they released through the states rights market. The company was known as C. B. C. Sales Corporation— the initials being taken from the initials from the surnames of the three partners.
The next step was into the production of feature length motion pictures, and the firm name was changed to Columbia Pictures Corporation.
The enterprise of this firm's executives and their ability to make quality pictures that had genuine box-office value soon received wide recognition. The demand for this company's pictures steadily increased.
At the beginning Columbia pictures were brought to the attention of exhibitors by the states rights exchanges who advertised them in their regional trade papers — covering their specific markets. In establishing its national exchange system Columbia continued making its sales messages through the regional trade press, recognizing the full value of a "localized" sales message.
Columbia Score* Again!
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This Advertisement appeared in a recent issue of Associated Publications
It sold its pictures town by town. It builded its organization region by region. A national market, after all, is comprised of a lot of "local" markets. And today Columbia has its own exchange system covering the entire country and is among the front ranks of picture producers and distributors.
Film publication headquarters — Associated Publications, Inc. — has been an aid to Columbia in its growth to national importance.
ASSOCIATED PUBLICATIONS, INC.
FILM TRADE TOPICS, San Franci.-co; MOTION PICTURE TIMES, Dallas; MOVIE AGE, Minneapolis; THE REEL JOURNAL, Kansas City; MOTION PICTURE DIGEST, Chicago; MICHIGAN FILM REVIEW, Detroit; EXHIBITORS' FORUM, Pittsburgh; THE OHIO SHOWMAN, Cleveland; NEW ENGLAND FILM NEWS, Boston; EXHIBITORS' TRIBUNE, Atlanta
''EACH IN ITS FIELD — THE EXHIBITOR'S HOME PAPER''