The Film Daily (1929)

THE 40 ma 2££L Sunday, September 1, 1929 HAMMONS SEE CLEAR ROAD (Continued from Page 7) sumers of American comedies, in his opinion. British International's studio is equipped with the RCA Photophone. Production has been completed here on several of a series of short subjects which Hammons believes are fine examples of the progress they are making in the new development. These are short dramatic subjects which he believes compare favorably with the best done here. However, as far as features are concerned, Hammons pointed out that, in his opinion, England will have to overcome three errors before they can attain the high place to which they aspire. The first is misjudgment in casting. Instead of developing sufficient talent to take care of the diversified roles called for in their production, they depend on a few popular stars whom they use in important roles, regardless of their suitability for the particular parts. Hence, credibility is often lacking in a role because of a discrepancy in physical attributes between the screen character and the actor, whose histrionic ability may be altogether unquestioned. Another fault thev must overcome, according to Hammons, is lagping continuity, causing a let-up in interest, occasioned by their tendency to drift off on a point which may be only incidental to the main thread of the story. The third is a tendency to turn too frequently to the heavier classic stories instead of the lighter modern type of story which is more successful for the average feature in this country. American Sound Recording Producing Dialogue Series A series of 12 talking shorts known as "Schoolday Frolics" is being produced by American Sound Recording Corp. at its studio on West 44th St. John Noble is directing with S. Edwin Graham production manager. Sound and Technicolor in New Colorart Two-Reeler IV est Coast Bureau, THE FILM DAILY Hollywood — • Colorart Pictures Inc., are producing "The Enchanted Forest," in sound and Technicolor, with Martin Justice directing. Virginia Marshall heads the cast. "Daffy Doo-Funnies" New Sound Series Under Way West Coast Bureau. THE FILM DAILY Hollywood — "Laugh Horse Laff," the first of a series of 13 split-reel "Daffy Doo-Funnies" comedies is now in production. Miniature, stopmotion characters are used, being animated on ludricous backgrounds The sets are back-lighted to give depth and perspective. The comedies will be made in color and with sound. Rodney Gilliam and Roland Reed are the producers. DON'T BUY "TALKIE" MACHINES YOU MAY USE OURS FREE! You can't play talking and singing pictures unless you have machines to play them. Some theatres have machines but cannot procure reasonable priced film — We give you both — Machines and Pictures. RECORDINGS AND MACHINES MANUFACTURED BY PATHE PHONO. AND RADIO CORPORATION DISTRIBUTED WITH PICTURES RELEASED BY RADIOTONE PICTURES CORPORATION 1600 BROADWAY, NEW YORK CITY Our Machines Will Play All the Talking — Singing — Dancing Pictures of All Film Exchanges If You Haven't Got an installation we offer you ABSOLUTELY FREE USE of a Complete Patented and Protected Synchronous "TALKIE" Equipment WITH OUR FILM CONTRACT Which Guarantee You 2 TWO-REEL TALKING DRAMAS OR FEATURETTES and 2 SINGLE-REEL, SINGING-TALKING-DANCING STORIES EVERY WEEK At the Lowest Film-Rental Prices in Talking Picture History: FILM RENTAL FOR THEATRES WITH 600 SEATS— $5.00 PER REEL PER DAY FILM RENTAL FOR THEATRES UP TO 750 SEATS— $7.50 PER REEL PER DAY FILM RENTAL FOR THEATRES UP TO 850 SEATS— $8.50 PER REEL PER DAY FILM RENTAL FOR THEATRES UP TO 1000 SEATS— $10.00 PER REEL PER DAY And you get the FREE USE of our TALKER EQUIPMENT — FOR AS LONG AS YOU DESIRE TO USE IT— FOR A YEAR — TWO YEARS OR THREE YEARS IF YOU LIKE YOU AS A SHOWMAN CAN REALIZE WHAT THESE MUSICAL AND TALKING ATTRACTIONS WILL MEAN IN CREATING NEW LIFE AND INTEREST AT YOUR BOX-OFFICE AND YOU DON'T HAVE TO PURCHASE A TALKER EQUIPMENT— USE OURS FREE— AND SAVE YOUR MONEY AFWEDTICE singing— dancing— musical comedy— dramas— AU Y Eil\ 1 1uL!and all kinds of talking pictures— and cash in The Greatest Booking Offer in Show Business Today WRITE THE HOME OFFICES FOR THIS PROPOSITION RADIOTONE PICTURES CORP'N 1600 BROADWAY, NEW YORK, N. Y. Don't Hesitate — Write Us and a Representative Will Call to See You — Distributors Will Be Located in All Territories