The Film Daily (1929)

zjoB2£ DAILV Wednesday, September 4, 1929 &xpfoti-0-G4am£ DAILY TIPS WHICH MEAN DOUADS fOR SHOWMEN "The Divine Lady" (First National) Mechanical man worked in front of the theater on Monday and Tuesday while on Monday he managed to get to the circus grounds but was ejected. All during his work he carried a card on his back advertising the picture, theater and playdates. The man's stunt included an automobile furnished by one of the local dealers whereby the ballyhoo man was to drive to various places — parking at busy street intersections and then going through his mechanical show. — Elmer K. Daniels, Capitol, Worcester, Mass. "Flying Fool" (Pathe) Tied up with the Curtis Flying Services which loaned the model planes for the lobby. The firm also loaned white flying suits, helmets and goggles which were used by the ushers who looked different and yet very neat and trim. Since the theme song of the picture was not available at the time picture was played, a window trim was secured in a music store. The window trim was made to duplicate the local flying field which was very good and an attraction-getter Small planes and hangars were placed in the window and also plenty of stills and copy regarding the attraction The air mail operators loaned a special model of one of their planes for the lobby with proper copy regarding air mail. — Earl M. Holden, Fairfax, Miami, Fla. "The Flying Marine" (Columbia) Attention arrester was a sound reproduction of an airplane flying overhead. The art work consisting of a large airplane cut out of compo-board with a small lad clinging to the tail. Smaller planes were used in the lobby. — Ben Jiroux, American, San Jose, Cal. "Show Boat" (Universal) A week before playdate used stage act composed of three musical numbers from the show. The first, "Why Do I Love You?" was sung by a young couple in costumes of Show Boat days. This was followed by a dancing chorus of seven girls doing a routine to "Hey, Fellers," from the Ziegfeld prologue to the picture. Following this was the singing number, "Here Comes That Show Boat" with the couple seated in a spot on a shadow box showing in red letter Show Boat Is Coming. At the end of the song they gestured to the screen and the National Screen Service sound trailer was flashed on. — Gordon W. Reap, Arcade, Fort Myers, Fla. Acquire Edison Studio; Plan 13 Sound Features The old Edison studio, 2826 Decatur Ave., has been acquired by Edwin Earle Smith and associates as the initial step in their plans for the production of 13 dialogue features and 52 shorts this year. The plant is now being sound-proofed and two recording systems, both disc and sound-on-film devices, will be installed. The studio has a main stage measuring 85x120x32 ft. which can be divided into two stages whenever necessary. There is also another stage 32x42x20 ft. The plant embraces a laboratory, offices and dressing rooms. It was acquired from R. L. Giffin. Production will probably start in about six weeks. First-Run Map in Omaha Again Undergoes Changes Omaha — Sound shorts replaced stage shows at the World here when the house reopened under Publix management. Singularly, it was the World with Fanchon & Marco units, which proved such keen competition to all-sound-film programs at the Strand and Riviera, which led to return of stage shows there. Since, the house has , passed from management of World Realty Co., to Publix. Ambassador Studio at Culver City for Davis J. Charles Davis, 2nd, has purchased the Ambassador studio at Culver City. He is producing a number of pictures for the independent market. Film Boards of Trade Report Additional Theater Changes Film Boards of Trade throughout the United States regularly gather data on changes in the exhibition field, by arrangement with THE FILM DAILY. New theaters, changes in ownership, re-openings and closings are covered. ALABAMA Changes in Ownership Lineville— Lineville, sold to Clark Strickland by J. A. Pitts; New Brocton — Gypsy, sold to J. A. Sawyer by Richard Sawyer ; Ragland — Dixie, sold to E. L. Dyer by Thos. Williams. Closings East Tallasee — Lyric. ARIZONA Changes in Ownership Wickenberg — Antlers, sold to Haynes & Fitch by Clarence Smith. Closings Payson — Payson ; Miami — Liberty. ARKANSAS Changes in Ownership Charleston — New, sold to Hiram Warlar by Dock Fry; Eudora — Crystal, sold to C. H. McCrosky by Jack Nailor ; Hickory Ridge — Gem, sold to J. C. Cresham by O. A. Teague; Lake City — Dixie, sold to C. W. Tipson by Lake City Store Co. ; Ola. — New, sold to Herschal Lynch by C. F. King; Rison— Royal, sold to W. R. Thomasson by Bob Campbell ; Roseboro — Dixie, sold to Roseboro The. Corp. by Y' Blood & Linsley; Ward — Pastime, sold to A. H. Wilson by K. S. Howeli. Closings Black Rock — Princess ; Gillett — Princess ; Glenwood — Caddo; North Little Rock — Argenta; Little Rock — Gem; Louann — Majestic ; Mountain View — Gem ; Salem — Rainbow. CALIFORNIA Changes in Ownership Beaumont — Beaumont ; Colusa — Strand, sold to N. C. Steele by C. C. Kaufman; Holtville — Arcade, sold to Harry King by J. A. Holmes ; Long Beach — Dale, sold to L. A. Barnes by J. P. Hansen ; Major, sold to J. P. Hogan by J. A. Menard ; Los Angeles — Empire, sold to Harlow Hurley by A. J. Phillips; La Brea, sold to West Coast Theaters by Chotiner Bros. ; Lido, sold to Lido Theaters, Inc., by F. A. Mennello ; Muse and to John Benwell, Jr., by Titus Bros. & Walker; Oxnard — Boulevard, sold to J. R. Williams by Dave Rector; San Diego — Broadway, sold to E. A. Ed mons by R. D. Whitson ; Victory, sold to Vincent Russo by G. R. Norman; Santa Cruz — New Santa Cruz, sold to Golden State Theater & Realty Corporation by W. R. Greenfield Circuit; San Francisco— Larkin, sold to M. Michel by Viola Langer. Closings Baldwin Park — Baldwin Park ; Buena Park — Buena Park ; Delano — Delano ; Dorris — Arcade; Los Angeles — Estella; Normandie; Rex; Monrovia — Mission; Oakland — Home; Sacramento — Lyric ; iSan Diego — Ramona ; Vista; San Francisco — Diamond; Regents; San Pedro — Empire ; Santa Barbara — Mission; Santa Cruz — New Santa Cruz; Sierra Madre — Wisteria ; Stubbs — Oaks ; Victorville — Victor. New Theaters Alturas — Alhambra. Openings Boyes Springs — Sonoma Mission, mgr. H. H. Maundrell. Re-openings Los Angeles — Ideal, owner Mrs. Rose Gilardoni ; Los Angeles — Pico, owner Sandow & Posner. COLORADO Changes in Ownership Denver — Victory, sold to Victory Amusement Co. by J. B Melton ; Grand Valley— W. O. W., sold to Grand Valley Hall Co. by H. W. Morrow ; Manitou — Cameo, sold to O. H. Shoup by A. E. Judd; Milliken— Pix, sold to R. L. Rousch by Frank Gorac. Closings Denver — Electric ; Sedgwick — Rialto. Openings Campo — Campo, owner J. M. Shaw. CONNECTICUT Closings Ansonia — Tremont ; Bethel — Barnum ; Bridgeport— Bijou • Bristol — Bristol ; Glasgo — Social Club ; Hartford — Allyn ; New Britain— Lyceum ; Rodky Hill — Grange Hall ; Seymour — Seymour ; Torrington — Alhambra ; Waterbury — Belmont ; Eden ; Hamilton; West Hartford — Central; Willimantic — Strand ; Windsor — Tunxis. DISTRICT OF COLUMBIA Changes in Ownership Washington — Broadway, sold to Lincoln Theater Co., Inc. by E. Horn. FLORIDA Changes in Ownership Apopka — Apopka, sold to Frank Kopp by Cecil A. Ross; Clearwater — Palace, sold to H. Pitman by R. J. Booth ; High Springs — Capitol, sold to Ira J. Carter by A. H. Worrall ; Melbourne — Princess, sold to Denzil E. Proper by John W. Willis; Miami Beach — Strand, sold to H. A. Kramp by B. T. Sharp ; Tampa — Park, sold to Home Building Co. by Southern Theaters, Inc. ; Ybor City — Italian, sold to Vento and Cappello by A. Juran. PACENT SPEEDS OUTPUT OF FILM REPRODUCER Pacent Reproducer Corp., is speeding up production on its sound-onfilm reproducer, the company states. The new system was placed on the market recently to supplement the company's disc reproducer. Two factories are working on production of the new equipment, it is stated. The new system, according to President Louis Gerard Pacent, reproduces with the same tonal quality sound recorded by both the variable area and variable density systems. Other features of the device he outlines are: special optical system, newtype photo-electric cell, elimination of batteries, reduction of number of moving parts and mechanical type filter. Pacent now is active in 34 foreign countries, states John R. Bizzelle, export manager. Shipments have been made to Brazil, Argentina, England, New Zealand, Mexico, Italy. Japan and Sweden. To assist in development of business in Europe, Harry J. Cohen, formerly with First National, has sailed for Italy where it is reported there are a number of deals pending. $25,000,000 Investment by M-G-M in Sound Film Field M-G-M will have made an investment of approximately $25,000,000 in the talker field before it fully rounds out its plans, according to Louis B, Mayer. He compares the change from silents to sound to that of the automobile from the horse and carriage. Young at State, Cleveland Cleveland — Austin Young is the new master of ceremonies at the State theater succeeding S'tubby Gordon. Virginia Censors Active Richmond — Sudden reappearance of "contraband" pictures has increased the exactions of the Virginia censors. Despite the fact that there has been a decrease in the number of films examined, there has been a decided increase in eliminations. Theater for Amityville Amityville, L. I. — The unfinished Merrick theater, Merrick Road and Richmond Ave., may now be completed. Andrew C. Lieblan, a New York engineer, has purchased the land and partly-completed building and declares he will finish the theater. To Sell Philly Theaters Philadelphia — The Lyric and Adelphi will not open this fall but have been placed on the market by the Rodman Wanamaker estate.