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Should Price
be the main consideration?
The Western Electric Sound System never has been — and never will be — offered on a price basis . . .
IT IS the highest priced equipment now on the market — and for reasons that must appeal to exhibitors who have vision, a sense of responsibility to their patrons and the reputation of their theatres at heart.
Its price is not governed by "how much will the traffic bear" — but rather by "how well can we design, manufacture, install and service."
The Bell Telephone Laboratories will not design apparatus that does not give the best results scientific knowledge can produce.
The Western Electric Company will not manufacture apparatus that does not measure up to the highest mechanical and electrical standards.
Electrical Research Products Inc. will not omit one step in its installing and servicing pro
cedure — the omission of which would be harmful to exhibitor, producer and manufacturer.
Not only does the exhibitor profit by this three-fold guarantee of quality in assuring for himself a satisfied public now —
But he has the further assurance that three, five or ten years hence he will not have an " orphan" on his hands.
Price? As few as 40 or 50 new patrons a day will more than pay for a Western Electric Sound System, installed and serviced in a 1000 seat house!
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Think of quality first. It's what your public demands
Westm
SOU N D
lectric
SYSTEM
Distributed by
Electrical Research Products Inc.
250 West 57th Street, New York, N. Y.
Member of American Picture Producers and Distributors of America, Inc Will H. Hays, President