The Film Daily (1929)

DAILY Tuesday, October IS, F-L-A-S-H-E-S CLEVELAND— The 'local Columbia exchange now is located in its new quarters on the sixth floor of the Film Bldg. The new offices have a sound equipped projection room. Herbert Kaufman is manager. DALLAS — J. B. Underwood has been appointed manager of the local Columbia exchange succeeding Harry T. Peebles, who died recently. Underwood received his appointment by letter from J. H. Goldberg, general sales manager. DAYTON, O. — Ernest Austgen now is managing the Loew's here replacing John McManus who has been transferred to St. Louis where he is to manage the Loew's State. DELAWARE, O — Resolution approving a $20,000 bond issue for the reconditioning and improvement of the Opera House has been passed by the city council. DENVER— Ground already has been broken for the new $500,000 Publix house on Glenarm PI. between 16th and 17th Sts. The house will seat 2,100. HARTFORD, CONN.— Sale of the Bristol and Cameo to Warner Bros, has been denied here by Louis A. Gordon, manager of the local houses. JACKSON, TENN. — Jackson Amusement Co. has been formed here with capital of $1,000,000. The company has already taken steps for the construction of a new house to be equipped for sound pictures. JANESVILLE, WIS. — A. W. Sherr now is manager of the Jeffris here replacing Willott M. Warren, who has returned to Milwaukee where he is to manage the Strand. MIDDLETOWN, O. — Edward Reckman of Hamilton, representing a syndicate, has leased the Gordon which will be operated as a combination vaudeville and picture house. The syndicate recently acquired control of the Rex, Grand and Majestic here OKLAHOMA CITY— Sol Davidson recently opened two new houses, one at Cordell, Okla., and the other at Cherokee. Both houses seat 450 and are equipped with RCA-Photophone sound equipment. Coast Wire Service Film Songs Aid Exhibitor AN IDEAL EXPLOITATION MEANS, SAYS BOBBINS Songs written for sound pictures are providing the exhibitor with the best means of exploitation he ever had, according to J. J. Robbins, vicepresident of the Robbins Music Corp., which is affiliated with M-GM. "In the last few months," he says, "the sale of the picture song has taken a decided turn upward. It is significant that these songs coming from picture productions are the real hits. This proves that if a picture can sell a song, a song likewise can sell a picture. "Song exploitation is the most inexpensive and positive form of selling pictures to the public that is known. It is not necessary to conceive fantastic and expensive methods of exploitation — methods that may or may not bring results. Radio has proved itself a ready and highly effective medium, bringing the song and the title of the picture with which it is associated into every home. With radio and music stores as a means of exoloitation, the exhibitor has a convenient channel! for publicizing his theater and its attractions. "The new order of things has brought about a change in song .tyles. The ones most in favor at present are the smooth patterned, sentimental, romantic lyric and music. The 'hot', peppy numbers, although the vogue in certain spots, are less popular with the large proportion of movie audiences. "One of the changes brought about by this condition is the development of a new technique of song-writing. In the future a song will have to fit the story and character singing it, thus the song-writer will have to understand the psychology of movie audiences, as does the scenario writer and the director." A Little from "Lots" By RALPH W1LK Hollywood TOM GIBSON is busy at SonoArt, where he is writing dialogue for "Miss Sunshine," which will be Ruth Roland's initial talker. Tom was with Paramount and Warner Brothers before joining Sono-Art. * * * Our Passing Show. Harry Lucenay, owner of Pete, Our Gang's dog, chuckling over a letter from a correspondence school, addressed to "Mr. Pete, Hal Roach Studio;" Thelma Todd showing off her hat adornment — the Tragic Muse made up in platinum and rhinestones ; Robert Lord, a First National producer, boasting that he spent 21 hours at the studio working, then slept five at home, returning for another 18-hour stretch. "I only go home to take a bath," he explains. * * * Lois Moran has moved her makeup box several blocks up Sunset Boulevard to Warner Brothers, where she is playing opposite Al Jolson in "Mammy." * * * Rudy Vallee, who likes action, spent one day joining the Breakfast Club in the morning and the Elks in the evening, with four interviews and eight hours before the camera. Rudy's been interviewed every lunch hour since he's been in Hollywood. * * * More Passing Show: Lon Young conferring with state-right buyers at Tec-Art; Reginald Denny and Noll Gurney chatting at Metropolitan; Jerome Zigmond dashing hither and thither from the Paramount Theater; Alan Birmingham and Tyler Brook chatting at First National. Paris Film Editors Guests at AMPA Luncheon Oct. 17 (Continued from Page 1) and those in charge of foreign publicity and advertising are expected to be discussed, according to Edward L. Klein, president. In the party, due in New York today from France, are Jean Mason of Le Journal, Maurice Huet of Le Petit Parisiene et Cine Miroir, Henri Regnitr of Excelsior, Gaston Thierry of Paris-Midi et Cine Monde, Paul Achard of Ami du Peuple, Louis Delapree of Intrasigeant et Pour Vous and Rene Lebreton of Comoedia. They will be introduced by E. Darbon, advertising and publicity manager for the Societe Anonyme Francaise des Films Paramount. Educational Program of "Erpi" Gets Under Way Atlanta — L. L. Montague, division sales manager of educational equipment for Electrical Research Products, who recently established offices here, already is at work developing the educational field in this territory. The arrival of Mr. Montague marks the opening of the program for extending the use of sound equipment to educational and instructional undertakings, primarily for classroom use in schools and colleges, for instructional work at sales conventions, and to expand the use already being made by the telephone and power companies. It is understood that developments in the new field will in no sense conflict with theater enterprises. Short Shots from New York Studios m—By ARTHUR W. EDDY^, JOHN WRAY is again a Lamb Clubite following his return fror the Coast after making retakes o "New York Nights," in which h heavies for Norma Talmadge. He'! bag and baggage westward agai soon aftei doing some work in con nection with his two forthcoming plays, "The Sap from Syracuse" an "Prairie Rose," which he wrote. Joh ; co-authond "Alibi," which is a goo picture, too. Joe King, who did the city edito in "The Laughing Lady," recentl finished at Paramount, has been dt moted to an alcoholic reporter. Th' reason is a part in the Ben Hech original which Hobart Henley i' megaphoning. In Studios and Out: Milton Sill' and spouse, Doris Kenyon, boardin the 20th Century Limited at Gran; Central and Louis Shurr, who hal! managed many a picture player intr bigger and better contracts, hikin. along with two male friends; Robei< Cain, whose work on the screen an stage is villainous, exercising a knif and fork at Child's on Fifth Ave Herbert Rawlinson, now thrillin vaude fans, following his w. k. trac to the Lambs Club. James B. Carson, who made 'ei laugh in some productions Roselav made in the East not so long ag* has returned to Manhattan aftt working in stock in St. Louis. ■ 4j> Oh, YeaM ( ? a, /):^£ OK Y<aM (!*./): ^