The Film Daily (1933)

ufoO\4*&f The Daily N Of Motion Now Fifteen ewspa per Pictures Years Old -^PDAILY EW yCCI\, MCNDAy, JULY 24, 1933 5 CENTS 7irst Six Mo 'Feature Releases Exceed 1932 IAYS AND ALLIED PLEDGE SUPPORT OF WORK DRIVE roved By Fox Sharehc Hers :lew Stock Issue 1 More Leisure ..and competition for it i By Don Carle Gillette — — iOVIE business has been taking it rather 'complacently for granted that the exleisure resulting from shorter work hours higher pay will throw a lot of additional ronage in its lap as a natural matter of rse. lut it's beginning to look as though it Vt be as easy as all that. dany others are casting their lines to k some of this leisure. Educational institutions want folks to put i| some of those hours improving their Iliads, civic welfare groups are pondering WVs of diverting the new leisure into .. iLnnels productive of better citizenship, •lurches feel that religion is entitled to a lie more attention, book publishers see i •» re time for reading, the radio expects I i iig increase in listeners. I knd these are only a few. II [o the movies will have to fight, and •lit hard, for that extra business. • favVO things will largely determine the IF amount of increased patronage accruing lithe screen. fPne is the cooperation extended public •lanizations which will be most active in cfing that the new leisure is not misused; jj fj making more films that these groups • f*l boost and less of those they are likely II knock. , [The other is the classification of theaters wording to different types of taste and jlligence, and going after these specific k liences along such lines as will win them r. 9 ' REATER diversification of programs to avoid monotony is of prime impor ce. l> n this respect the screen has the scope ' outstrip its closest competitor, the radio. I As an example of how quickly the radio r> y become monotonous, take the case of i sic, mainstay of the ether programs. |A count-up by this statistically-minded Mlumn on a recent rainy day revealed 31 : Additions of "Cabin in the Pines," 27 of Hying in the Hay," 26 of "We're in the ■finey," 16 of "Sweetheart Darling" and ,; Wof "Isn't It Heavenly" — all in the course ijthe same afternoon and evening over 't 'i\ three networks and not counting \ 5|ormy Weather." \ Will they talk about cycles and sameness Common Stock Increase, Issuance of Rights Are Ratified Concluding step in the ratification of the new Fox financial setup was taken Saturday, when stockholders by almost unanimous vote approved the increase in number of authorized shares of new Class "A" common stock from 404,276 2/3 to 2,800,000 (Continued on Page 8) PLAN LONGER SHORTS AS SECOND FEATURE To take the place of the second feature on a dual bill, several producers plan special series for 193334. Principal Distributing will issue at least 12 three and fourreelers, while William Steiner will make 13 three-reel westerns costarring Bud and Ben. The first, "Girl Trouble," has been completed. A series of four four-reelers will be made by Walter Futter of Wa (Continued on Page 7) Trendle Houses to Get Break Over the Radio Detroit — George W. Trendle, who has taken over the 10 Publix houses here, is expected to retain his interest in Station WXYZ, which he has been running with John H. Kunsky, and the Trendle houses thereby will have the advantage of regular breaks over the air. Kunsky will have no connection with the theaters. Allied and the Code Says Abram F. Myers in his current bulletin to Allied members: "Various proposed codes for the motion picture industry have been made public. Allied has received the wellconsidered comments of a few leaders on these and now urges all leaders to get in their objections (if any) to these drafts. The time is now approaching when Allied must formulate a final policy for the exhibitors based on these comments, on information sent in as a result of the regional meetings held and to be held, and on the various proposals and agreements made •o and with representatives of the distributors in the past." SUMMER CLOSINGS FEWER LAST MONTH Summer closings last month showed a sizable drop, the country as a whole losing only 106 houses, according to the reports of the Film Boards of Trade. Theaters going dark in the month actually totalled 174, but this figure was offset by 68 openings. In the first six months of 1933 there were 910 closings, 517 openings and 1,288 transfers. Nine Exchanges in Britain Being Opened by Columbia London — Eight or nine exchanges in the British Isles, including offices in Manchester, Leeds, Cardiff, Glasgow, Dublin, Liverpool and Newcastle, besides London, will be opened by Columbia, said Harry Cohn in announcing the company's (Continued on Page 8) 324 Feature Films Released In First Six Months of 1 933 First Six Releases Set In New Educat'l Lineup First releases on Educational's 1933-34 line-up have been set with three two-reelers and three onereelers scheduled for distribution during August and September. The two-reelers are "Blue Blackbirds," Moran and Mack comedy; "Hooks (Continued on Page 8) Contradicting the much talked about product shortage, Film Daily's record of features released in the first six months of this year shows a total of 324, compared with 321 in the same period of 1932. Of the 324 films, 184 were from major companies, who had the same figure last year; 76 from independents, against 77 last year, and 64 from (Continued on Page 8) Will Cooperate With Gov't in Emergency Employment Program Washington Bureau of THE FILM DAILY Washington — Both the Hays Office and Allied have advised the National Industrial Recovery administration that they will give full support to the blanket code governing working hours and wages. President J. C. Ritter and Chairman Abram F. Myers of Allied States Ass'n, in a wire to Administrator Hugh S. Johnson, pledged the association's support of President Roosevelt's emergency reemployment drive by endeavoring to bring all motion picture theaters (Continued on Page 7) AD FILM PRODUCERS WORKING ON A CODE Following a meeting of advertising and industrial film producers of the New York district to consider advisability of organizing a national association of non-theatrical producers and to formulate a code in compliance with the National Industrial Recovery Act, other non-theatrical firms throughout the country are being notified of steps being taken here and requesting their reactions in the matter. Those attending the local confer (Continued on Page 8) Warners to Increase National Advert'g 43% Convinced that strong national advertising, publicity and exploitation campaigns pay big dividends, Warner Bros, announce they will increase by 43 per cent the national advertising budget on their 1933-34 product. In addition to this boost (Continued on Page 8) Foreign Talent Scouts Permanent scouts for stories and talent for Warner Bros, will be established in London. Paris, Vienna and Rome by Jacob Wilk, who sailed Saturday on a story and talent hunt. Wilk will visit England, France, Italy, Germany, Spain, Austria and possibly Russia.