The Film Daily (1934)

-. asft* DAILY Wednesday, Jan. 17, i>3-t MAJ. WARNER SEES 'DISTINCT UPTURN' (.Continued from Page 1) perpetuated," said Major Warner. "The recovery efforts of the Administration are now beginning to tangibly show although progress along this uphill road is naturally slow. Coupled with this improvement is a deeper feeling of optimism and confidence which is bound to foster recovery. "Convinced that these improvements will prove permanent and the start of better business conditions, we are putting every effort back of our big pictures, particularly 'Wonder Bar,' 'Fashions of 1934,' 'Mandalay,' 'Dark Hazard' and 'As the Earth Turns.' " Substantial improvement of business in the Kansas City territory was reported by Ed Dubinsky in New York yesterday. ANALYSIS OF MOTION PICTURE CODE By LOUIS NIZER Another U Horror Film West Coast Bureau of THE FILM DAILY Hollywood — In addition to "The Return of Frankenstein," Carl Laemmle, Jr. announces that Universal will make still another horror picture, "The Black Cat," based on the Edgar Allan Poe work. Edgar Ullmer will direct and Boris Karloff may star in it. Eleventh Installment ARTICLE V— UNFAIR PRACTICES—EXHIBITORS— (cont.) 5. Advertising by Exhibitor (a) Prohibition on Subsequent Run Wherever another Exhibitor has a prior run, the Exhibitor having a subsequent run may not advertise the picture before or during the exhibition of any prior run Exhibitor. (b) Relief by Grievance Board If an Exhibitor complains that this rule works an unfair hardship on him, the Lo cal Grievance Board can decide the complaint and may give such Exhibitor relief but— 1. Such relief must be limited to advertising during the prior run. The Local Grievance Board has no authority to grant permission to advertise before the beginning of the prior run. 2. Such relief must be limited so that the complaining Class A entertainment from start to finish. r "Gallant Lady" is a production of the highest quality ^ Exhibitor may not advertise or issue a statement that his prices will be less than the prices of the prior Exhibitor. (c) Relief Where Subsequent Run is Within Seven Days If the complaining Exhibitor's run is within seven days after the prior run, the Local Grievance Board may, in granting relief, permit tha Exhibitor to: — 1. Advertise on the screen of his theater. 2. Distribute printed program in his theater. 3. Mail printed program to a list of regular patrons, — such program to be limited to announcement of pictures to be shown during a period of not more than seven days thereafter. (d) General Advertising The Exhibitor may at all times advertise generally as a group the pictures to be exhibited by him. Such general advertising must not refer to any one picture at any time before its exhibition by a prior run. It may only refer to the class of product by mentioning the Distributor's name. Interfering with Exhibitor's Lease No person engaged in the Motion Picture Industry may intentionally interfere — (a) With negotiations be tween an Exhibitor and anyone else concerning the possession, operation or occupancy of the theater actually operated by such Exhibitor; or (b) With any modification, renewal or extension of any agreement affecting the . possession of the theater. The purpose of this section is to prevent interference with negotiations which an Exhibitor is carrying on with his landlord or anyone else for the continued possession or occupancy of his theater. Exhibition Before Dawn No Exhibitor may exhibit a picture previous to dawn of the first date booked without obtaining written permission under the contract for such showing. (To be Continued) Fifth Ave. Holds Dual Bill "Thunder Over Mexico" and "Blood of a Poet" are being held for a second week at the Fifth Avenue Playhouse. NRA WON'T TAKE UP DUBINSKY UNION ROW (Continued from Page 1) blatt informed him to this effect at a Washington conference Monday. The case has been referred by Ro--^blart to the St. Louis regional labor board. When the exhibitor group hired members of the Independent Motion Picture Operators, dropping projectionists affiliated with the I. A. T. S. E. local, the latter claimed that the Dubinsky group was violating the code. Lou Krouse, Washington representative of the union, represented it at the conference with Rosenblatt. Hearing on the case involving Loew's State, New Orleans, was postponed by the Labor Board in Washington yesterday by mutual agreement by all parties in view of a local settlement of the issue. Working on Credit Plan For Indep't Producers (Continued from Page 1) raw stock manufacturers, laboratories, studios and sound recording companies. Berke has contacted Eastman Kodak, as well as a number of laboratories, on the proposal. On his trip to coast this week he will further develop the plan. Berke is to be associated with the Alexander Bros, studio on the coast. He will install Blue Seal sound recording. Hoffberg Gets 3 Pictures Two Willis Kent features, "Battling Buckaroo" and "Texas Tornado," both with Lane Chandler, and a Charles Hutchinson drama, "Mystic Hour," have been acquired for foreign distribution by J. H. Hoffberg & Co. Compliance Boards Continue Washington Bureau of THE FILM DAILY Washington — All local voluntary and compliance boards will continue to function pending organization of permanent agencies of the National Emergency Council, as a result of an executive order issued yesterday. Mary Pickford to Boston Friday Boston — Mary Pickford will open in a personal appearance engagement at the Metropolitan on Friday. SHOWMAN'S REMINDER Have you started making your plans about Lent?