The Film Daily (1934)

THE ■saw. DAILY Monday, Feb. 5, 1934 L Vol.LXV, No. 30 Mon., Feb. 5, 1934 Price 5 Cents JOHN W. ALICOATE : Editor and Publisher Published daily except Sundays and Holidays at 16S0 Broadway, New York, N. Y., by Wid's Films and Film Folk, Inc. J. W. Alicoate, President, Editor and Publisher; Dcnald M. Mersereau, Secretary-Treasurer and General Manager; Arthur W. Eddy, Associate Editor; Don Carle Gillette, Managing Editor. Entered as second class matter, May 21, 1918, at the post-office at New York, N. Y., under the act of March 3, 1879. Terms (Postage free) United States outside of Greater New York $10.00 one year; 6 months, $5.00; 3 months, $3.00. Foreign, $15.00. Subscriber should remit with order. Address all communications to THE FILM DAILY, 1650 Broadway, New York, N. Y., Phone, Circle 7-4736, 7-4737, 7-4738, 7-4739. Cable Address: Filmday, New York. Hollywood, California— Ralph Wilk, 6425 Hollywood Blvd., Phone Granite 6607. London — Ernest W. Fredman, The Film Renter, 89-91 Wardour St., W. I. Berlin — Lichtbildbuehne, Friedrichstrasse, 225. Paris — P. A. Harle, La Cinematographic Francaise, Rue de la Courdes-Noues, 19. FINANCIAL _, _ ^ ■:■■■;_. ■■,.. ..I'.'' ... ■ High Low Cic Am. Sc-ci 5% 5 Columb:, Pi 26% 24% 2£>i. ' Con. Fm. lnd 5 45/8 4% + % Con. Fm. lnd. pfd... 15 14S/8 15 + % East. Kodak 91 y8 90l/4 913/8 + 1% Fox Fm. "A" 173/8 15% 17 + iy4 Loew's, Inc 31 287/8 30% + 2% Paramount ctfs 3% 3 3% + 14 Pathe Exch 2% 2% 2% do "A" 14l/2 H 141/z + V4 RKO 31/4 3 31/4 + 1/4 Jniv. Pict. pfd 25 24 25+1 Warner Bros 1% 6% 7% + % do pfd 23' 23 23 + 1/2 NEW YORK CURB MARKET Nat. Scr. Ser 16y4 16i/8 16y4 — 1/4 Technicolor 10 9% 10 NEW YORK BOND MARKET Gen. Th. Eq. 6s40.. 6% 6% 6% + 1/4 Gen. Th. Eq. 6s40 ctfs. 6i/2 6V2 6y2 + Vi Keith A-0 6s 46 61 Vi 60 61—5 Loew 6s 41 ww 95 95 95 Paramount 6s 47 ctfs. 36?/8 36% 36% + % Par. By. 5i/2s51 37 35% 37 + ll/4 Par. 5i/2s50 ctfs.... 38 36% 38 + iy2 Pathe 7s37 88l/4 881/4 88 1/4 + % Warner's 6s39 .... 58 54i/2 57 + 2y2 N. Y. PRODUCE EXCHANGE SECURITIES Para. Publix 3% 23/* 31/4 + % CAMPAIGNS . . . Showmanship de luxe {Continued from Page 1) THE campaign from start to finish, was conceived with perfect fitness of style and ' method for the particular occasion. Instead of the customary opening rhetorical blares with 30-inch guns, the initial ads consisted solely of an alluring halftone of Miss Sten with a single word of reading matter. For several days a different fascinating halftone appeared, with continued sparsity of words, until the public had been piqued into taking a keen, interest and asking itself questions about the mysterious newcomer. Then a few details began tc appear in type; the star's name, title of her picture, its coming premiere at the Music Hall, etc. All this was fed to the public gradually, always with dignified allure, never in a manner that might give any readers adjectival indigestion. So by the opening day of the picture the whole town had been worked up to such a crescendo of curiosity that S.R. O. was a foregone conclusion. • KjOR was anyone heard to leave the theater disappointed or of the opinion that he ' ^ had been over-sold. In fact, both critics and fans free: r it was all justified. Whether or not the story of "Nan.j" met heir expectations, there was no doubt that Anna Sten did. And since it was Anna Sten that had been 1 ' shrewdly sold to them, nobody had any inclination to kick. • THERE have been some other ingenious campaigns lately that give evidence of a ' better trend in advertising and exploitslior. In a different and less elaborate fast 1.0 suited ideally to its purpose, was the very successful teaser stunt by the Warner forces on "Hi, Nellie." And M-G-M's handling of the return a Greta Garbo was noteworthy. But this Anna Sten campaign is the on = iliit will linger the longest. For both the way in which he moulde .; Sten into a star performer and the manner employed in making the public accc: er right off the bat, Samuel Goldwyn will be taking bows for a long time to come ANNOUNCES The New 1934MODEL -N Silent Automatic Ticket Register INTERCHANGEABLE UNITS Guarantee You No Repair Worries Noiseless in Operation Special features PROTECT Your Cash Receipts Liberal Cash Allowance for old machines in trade Write Immediately for our Special Introductory Offer GEORGE MEAD, Gen. Mgr. l600B'way (CHickering 4-6810-11 > N.Y. Earan np Not Starting Till Despite progress being made ,„ the reorganization of Paramount Publix, indications yesterday were that the new setup will not be functioning completely until May. As in the case of Publix Theaters, a new corporation will be formed by the group now heading Paramount Publix to acquire its assets. Small Florida Exhibs Complain Bartow, Pla. — Eighteen exhibitors from small cities in central Florida met at the Ernada theater to discuss problems confronting independent operators. The complaint among the independents is that they are being discriminated against and that the big companies are being given preference. The exhibitors agreed to bring these unfair trade practices to the attention of their representatives in Washington and before the public. Caravan in Philly Today Philadelphia — United Artists' "Moulin Rouge" caravan of stars will be here today following appearances in Washington and Baltimore last week. Next stop is New York, coincident with the opening of "Moulin Rouge" at the Rivoli. Padgett Managing Another Clearwater, Fla. — The Ritz, closed for the past few months, is to be reopened. Del Padgett, who is looking after the Ritz and Capitol, both' Sparks houses, will serve as manager. :' YV 'A fron parts of the country will participate in the conference, which marks the 25th anniversary of the founding of the Board. Sol A. Rosenblatt is to be among the speakers, and a prominent industry executive will address the gathering on "The Response of the Producer to Cooperative Public Effort." Contest on "No Greater Glory" Following up the exploitation contest recently held in connection with "Lady for a Day," Columbia will distribute $850 in cash prizes for the best and most effective campaign on "No Greater Glory," Frank Borzage production. The campaign adjudged the biggest and best will net the theater manager a first prize of $300, with second prize of $200; third, $100, and next five, $50 each. Gadsden Gets Strict Gadsden, Ala. — Under a new ordinance passed by the city commission, nothing in the way of nudity will be permitted in films or stage shows. Sunday performances also must not start before 1 P. M., and no vaudeville will be permitted on the Sabbath. RESPONSIBLE PARTY with wide acquaintance and favorably known in the Film Business desires to represent a foreign distributor or a producer desirous of securing releases for their product in the U. S. A. Address Box No. 983 c-o Film Daily 1650 Broadway New York, N. Y. r • I I Dame Rumor predicts that "NO I GREATER GLORY" is headed for the year's highest honors! The I screen's mightiest soul-stirring 1 spectacle which Frank Bor?age I made from Ferenc Molnar's great Picture it ! Soon you 11 see it ! JOHN BARRYMORE in the comedy smash of Broadway, "20th Century," with Carole Lombard. A Howard Hawks production from the stage success by Ben Hecht and Charles MacArthur. " i Two great masters, Lewis Mile f ' | j stone and Laurence Stallings, com I • i bine their brilliant talents to give , I , you "RED SQUARE," a spark ' ' • ling kaleidoscope of life and Iove_ pj —