The Film Daily (1937)

3^ THE Saturday, Jan. 2, 1937 < &l^k DAILV 5 MAJOR REPLIES TO MPTOA IN TWO WEEKS (Continued from Page 1) ger, Thursday. Loevv's, Paramount and RKO are also expected to make their announcements during the next 14 days. Other companies to be heard from include: GB, Republic and Grand National. Warner Bros, so far has not participated in conferences held in conjunction with the M. P. T. 0. A. move. Gov. Lehman to Attend ITOA Movie Ball Jan. 16 (Continued from Page 1) a 12-piece marimba band will furnish the music. Doors will open at 10:30 P. M. and supper will be served at midnight. It is expected that 1,200 will fill the Grand Ballroom of the hotel. GB-Alliance Distrib. Pact Calls for Five Pictures (Continued from Page 1) be distributed through 20th CenturyFox exchanges, that Alliance had a contract under which GB will release five of its pictures. GB is now releasing "Week-End Millionaire,' * iving Dangerously" and "River of Unrest," for Alliance, Rogers declared. Bell & Howell, Depue Get Printer Licenses of RCA Preparing for the higher quality sound recording soon to come out of the major Hollywood studios utilizing the new ultra-violet light process, two other leading manufacturers of film laboratory equipment, the Bell & Howell Company and Oscar Depue have been licensed under RCA patents to manufacture and market improved non-slip printers which insure accurate processing of the sound track for uniform release prints. Andre Debrie, Inc., of America, arranged for a similar license with RCA Photophone three weeks ago. Will Distribute Serial J. H. Hoffberg Co., Inc., has taken over the world distribution of "Queen of the Jungle," a 12-episode serial. BIG, NEWS Sll§> AS SEEN BY THE PRESS 1 AGENT re Bette Davis has become an expert knitter. Between sets she is devoting herself to the job of finishing a couple of sweaters.— WARNER BROS. • • • SOMETHING NEW to start the new year in the field of theater fronts with the Strand theater trying the novel experiment on the showing of "Gold Diggers of 1937" instead of the usual flat arch, the additional ten foot of depth is utilized which the flat arch previously had rendered of no value with this additional visibility display space, the continuity of the display is unbroken to the eye in the complete sweep of the front the usual display frames are covered by a false front both uptown and downtown fronts are built in a drum effect which continues the sweep to the return walls • • • HERE IS the eye-appeal that the "Gold Digger" front flash has for the passersby gold cloth, sprayed with gold flitter, is used as a background with corrugated blue satin paper for contrast plenty of colored star heads, cut out and mounted on three-foot gold flitter covered stars against the blue satin background in keeping with the holiday spirit, the center title plaque was garlanded in silver leaves entwined with red satin ribbon for pictorial display, five colored enlargements of scenes from the picture are mounted on musical notes life-size colored cutout enlargements of the girls and three-foot high panorama strips of the scenes mounted against the background on both the drums and return walls a band of music bars and notes are placed in an unbroken sweep across the entire display as a new idea to obtain additional animation, a huge crystal ball chandelier is hung directly in front center of the display and revolved continuously, illuminated with three large spot lights SOME front | j • • • WE WONDER who ? ? that producer of a long-run play on Broadway who has the entire cast and stage hands and sundry sore as hell for what appears to be a cheap publicity stunt announcing to the press that he had paid a Xmas bonus to everyone not only did he fail to pay anything extra, but did not even wire the customary holiday greetings to the cast so the telegram could be posted on the bulletin board oops • • • IN THE big town for the holidays and for several weeks thereafter are Richard de Rochemont, managing director of the March of Time, Ltd. of London, and A. K. Mills, former publicity director for the March of Time and now foreign editor of LIFE • • • PIP STUNT pulled by Morris Rosenthal of the Majestic, Bridgeport, Conn he had the former mayor speaking over 3,000 miles of phone wire to Deanna Durbin, the 14-year-old singing sensation, in Hollywood the stunt was pulled for the kids in the local orphan asylum, who listened excitedly over the amplifiers as Deanna sang to them "Silent Night" the stunt grabbed all sorts of newspaper space, naturally of course Morris is showing the Universal "Three Smart Girls", featuring the youthful singer • • • OUT IN Hollywood Harry Hershfield is trying to figure out the expense of being funny by long distance he sent a wire to his business manager, George Luddington, for the holidays "Don't write. Telegraph. Christmas greetings." so George obediently wired back 60 words of holiday hooey COLLECT « « « » » » NGIP TO GET FAIR TRADE PRACTICE BILL (Continued from Page 1) "expected to work out their salvation," a spokesman for the council said Thursday. The draft to be considered Jan. 6 handles maximum working hours and minimum wages through provisions which state that maintenance of unfair labor condition^ constitute unfair competitive advantages. Enforcement of the recommended law will be accomplished through the Federal Trade Commission and the Department of Justice. John Gregg Paine, head of the council's management group, goes to Washington * Tuesday from New York preliminary to the session of the correlating committee. Expect "U" Holding Corp. Will Absorb Pictures Co. (Continued from Page 1) stock setup probably will have to be worked out, The Film Daily was informed. Whitford Drake, Erpi executive vice president, mentioned at the Federal Communications Commission hearing last week that a reorganization of Universal was in prospect. Drake said that this would probably transpire by summer. A statement by J. Cheever Cowdin, Universal's board chairman, issued in early November, disclosed that 15 "U" subsidiaries, three of major importance, would be affected by plans for the simplification of its corporate structure. Financial savings and desire to reduce to a minimum inter-company relationships were given as the objectives by Cowdin at that time. Alpine Theater Circuit Increased by 2 Houses Ripley, W. Va.— Charles E. Anderson, president of the Alpine Theater Circuit, announces that the circuit has added two theaters in this territory. One house is the Alpine, a 300-seater here, which opened on Christmas Day. The other is the Star Theater, a 500-seat house in Wellsburg which is managed by B. H. Potts. FACTS ABOUT FILMS Of feature films shown in Australia during 1935, 73 per cent were American.