The Film Daily (1937)

DAILV 20TH-F0X RELEASES SET TO SEASON'S E (Continued from Page 1) and Saddles"; April 9, "Slave Ship"; April 16, "Step Lively, Jeeves"; April 16, "Under the Red Rose"; April 23, "Fifty Roads to Town"; April 30, "Married Lady"; May 7, "Wake Up and Live"; May 14, " Dead Yesterday," "David Harum"; May 21, "Charlie Chan at the Olympics"; May 28, "This Is My Affair," "Desert Storm." June 4, "Angel's Holiday," "Riviera"; June 11, "That I May Live"; June 18j "Cafe Metropole"; June 25, "Think Fast, Mr. Moto"; July 2, "She Had to Eat"; July 9, "Judge Lindsey's Story"; July 16, "The Devil's Highway"; July 23, The Jones Family in an untitled comedy; July 30, "Wee Willie Winkie." SIX STUDIO UNIONS TO ASK RECOGNITION (Continued from Page 1) labor head, and major company officials announced Saturday. Full list of the unions seeking recognition now includes the Screen Actors' Guild, painters, studio carpenters, makeup and scenic artists, associated picture costumers and the International Brotherhood of Electrical Workers. The unions are considering a united demand on the producers. Goldbergs Import ''Borgia" William and Max A. Goldberg, who imported "Two Hearts In Three-Quarter Time," have acquired American distribution rights to the French production "Lucrezia Borgia." Edwige Feuillere, starred, will arrive next month for the Broadway premiere. Abel Gance directed the film. Mentone Gets First Feature Mentone Productions, Inc., headed by Milton Schwarzwald, has purchased the musical "April in Your Eyes," an original by Arthur Pierson, and will produce its first full-length feature. Production will most likely be in an eastern studio, with work scheduled to get underway in about 60 days. Train Kills H. D. Talley Devine, Tex.— H. D. Talley, theater man of Devine, Mathis and Pearsall, was instantly killed when he was struck by a Laredo passenger train. Survivors are his widow, a daughter, Mrs. Hubbard of Pearsall, and one son, Gidney, of Pleasanton. Gidney Talley is owner of the Plestex Theater at Pleasanton. • • • IT'S ALL the bunk this yawp that Hollywood is kicking .hell out of the theater and heading the legit for the ashcan by raiding the ranks of stage players it's just a give-and-take proposition and the more a player is shunted back and forth from Hollywood to Broadway, the more their reps and pay-checks . zoom and the more dough is garnered by film and legit producers everybody benefits • • • THE POINT is graphically proved without need for erudite or involved argument by considering the recent history of the Stage and Screen right now Hollywood is sending more and more picture-publicized players to the once staggering stage where they go over overwhelmingly because of the film-glitter that attracts pix fans who ordinarily do not patronize the legit theater and that's a cold fact that the legit producers seem to have overlooked so they better stop squawking that Hollywood is ruining their racket get smart, and pray every nite to the patron Saint of Amusement to persuade pix producers to grab more theater names, so that they can be dollarized (there's a WORD for show biz Dollarize your Theater by booking Paramount Productions solid this season Dollarize with Dar ryl Zanuck sure you get the idea you're smart) T T T • • • AS WE were saying the legit producers should be tickled silly to have stage names of the second magnitude in the stellar constellation dollarized by Hollywood and sent back as stars of the First Magnitude for them to reap a profit on for what? for doing nothing but wait till the Stage Names have been built up gorgeously in the Glamoreels T T ▼ • • • PROOF ? plenty lamp the mobs going to see Helen Hayes in "Victoria Regina" and Margaret Sul lavan in "Stage Door" others formerly getting their mail in Hollywood and now doing very nicely on Broadway because of pix build-up include Marguerite Churchill in "And Now Good-Bye" Margo in "The Masque of Kings" Walter Abel in "Wingless Victory" Betty Lawford in "The Woman" Grant Mitchell in "Tide Rising" John Halliday in "Tovarich" Peggy Conklin and Violet Heming in "Yes, My Darling Daughter" Sir Cedric Hardwicke now rehearsing in a new show after appearing on Broadway earlier in the season in "Promise" Ernest Truex in "Frederika" and Mitzi Mayfair in "The Show Is On" have both been built up considerably by short subjects the point is, as we see it all the major amusement fields are so closely intertwined and inter-dependent, that what helps one eventually helps the other IF the gents who control the Stage, Screen and Radio will ever get together and realize that fact and quit quibbling and back-biting one another • • • THE PERSONAL Touch in theater operation exemplified by Michael Zala, managing director of the 8th Street Playhouse who contacts his regular patrons right in the lobby, and has come to know many of them intimately among other things, his theater is proving beyond any quibbling, that repeat bookings on distinctive attractions pays big Zala has folks coming from far-away territory, beyond the normal patron-reach of his house, eager to see big features that they have missed on Broadway m Monday, Feb. 15,1937 « « « » » » SMALLER HOUSES LEAD IN SPRING BUILDING (Continued from Page 1) 350, will be ready for opening in two months. Cleveland — Yudelvitz and Willis, owning and operating the Palace Theater, at Medina, announce plans to build a new theater at an estimated cost of $80,000. Salem, Mo. — Construction contract for the new theater to be erected here by F. V. and L. A. Mercier of Perryville, Mo., has been awarded to E. L. and John Kiefner of Salem. The building has been designed by Johnson & Maack, St. Louis architects. Saybrook, Conn. — Leo Bonoff's plans for a 650-seat theater to be built here in the spring, show a front which is copied from an old Colonial home in Maine, dated 1786. Gallatin, Tenn. — The Crescent Amusement Co. of Nashville, will erect a film theater here. East Rainelle, W. Va. — Erwin Younkin will build a new theater here. House will have between 400 and 500 seats. Glastonbury, Conn. — Nathan Lampert has broken ground for a 350seat theater, to be ready for a May opening. No further steps have been taken by Lou Anger, Bridgeport circuit operator, who bought a theater site in this town several months ago and had plans drawn for a larger theater. Detroit — Palmer Park Theater Company has begun construction of a new 1,200-seat theater at Hamilton and Hill Avenues in Highland Park, north end suburb. Thompsonville, Conn. — Peter Parokas, Palace, New Britain, operator, has purchased a theater site here and will erect a 980-seat theater and stores. Midland, Tex.— The R. E. Griffith circuit will erect its third film house here. West Memphis, Ark. — Contracts for the erection of the new $30,000 Crittenden theater will be awarded shortly. University City, Mo. — Construction will start shortly on the 1,000seat film theater to be erected at Olive St. Road and the North and South Road by the Nash-Holloway Theater Corp. Contract has been awarded to the C. H. Schroeder Bldg. and Const. Co. Plans have been prepared by Architect O. W. Stiegemeyer.