The Film Daily (1937)

Tuesday, July 13, 1937 OYER SAILS JULY 17 ON BRIT. PRODUCTION (Continued from Page 1) M. Schenck, spending last night at the latter's home at Great Neck. Mayer sails from New York Saturday on the Rex with Ben Thau, his assistant, and Howard Strickling, studio publicity head, both of whom arrived with him vesterday. In London he is expected to confer with J. Robert Rubin, M-G-M executive, who is there in regard to the GB setup. M-G-M and 20th CenturyFox between them own half of 49 per cent of the shares which control GB. Joseph M. Schenck, who arrived in New York from Hollywood over the week-end, yesterday was reported as undecided on a trip abroad. RKO Expects to Distribute Native Jap, Chinese Films (Continued from Page 1) for the Orient shortly. This will mark the first time that RKO Radio has distributed native pictures in China and Japan. Distribution of 6 to 8 pictures in each country is planned. Radio is now distributing native pictures in the Dutch East Indies and is also negotiating a deal in India to distribute native films there. Durant Named RKO Radio Sales Manager in India Norman N. Durant has been appointed RKO Radio sales manager for India, Burma and Ceylon by Phil Reisman, foreign sales man! ager, and will operate in his new .a || territory under the supervision of |ii Reginald Armour, general manager fcj'Of far eastern sales. Durant will i,| leave New York July 14, on the iNormandie and will embark for ! Bombay in Naples, Italy, aboard the ]i| Victoria, July 23. Although Armour (was formerly in direct charge of ithe Indian Exchange, his many dui ties made Durant's appointment im: perative. • • • A NEW rural exploitation policy which if employed by the major companies in all the agricultural sections should help materially in bringing the ruralites to the city shows the idea was originated by Kroger Babb, advertising director of Warner-Chakeres Theaters in Springfield and the Chakeres Theaters, circuit of small city houses in southern Ohio T ▼ ▼ • • • TO GRAB the rural vote Babb has signed contracts for a quarter-page ad per week in the ten best county weekly newspapers surrounding Springfield in the ads he carries punchy copy and art on the pictures coming to Springfield's four Class A theaters ▼ 7 ▼ • • • THE QUARTER-PAGE layout has been attractively prepared and standardized with an appealing catch-line: "Drive into Springfield and enjoy the Pick of the Pictures" each theater's program is treated separately, with bargain hour prices featured the copy is written in "farmer language" the plan, in operation but a short time, has already borne results through a combination deal with the newspapers, Babb was able to obtain the space at a large discount included in the agreement is an arrangement whereby the newspapers use two column scene mats and stories in their news columns on each picture, and once every month they publish a complete movie-art page Babb figures that his new rural exploitation policy carries the news of the city's first-run theaters to approximately 50,000 prospective new patrons each week at a very nominal cost ▼ ▼ ▼ • • • WHAT OUR unsurpassed research facilities indicate as the very first sexy feature pix "The Unborn" made by the Lariat Film Co. at Colorado Springs this outfit was making horse operas one week the two horses got sick, and they couldn't make a hoss opera so some bright mind suggested they make a Western without hossess through this bold venture developed the Sex Picture as we know it today Gertrude Bondhill was the featured lady, who came from the Bonstelle stock company in Buffalo they got a prop man named O'Neill to play the male lead it was directed by Otis B. Thayer, with John Predari as the company manager "The Unborn" was the first pix to play as long as eight weeks in Chicago ... at the Bandbox it was a sensation if you saw it today it would still be a sensation but thank gawd all the three prints have evidently been destroyed T ▼ ▼ • • • THE CURRENT issue of Building America is devoted to the film biz it tells the dramatic story of the rise of this wonder-child the mag sketches the very beginnings of the industry from the days of the peep-show the development of the Star the early screen spectacle such as "The Birth of a Nation" and "Intolerance" the coming of the talkies and the details of producing the modern motion picture the mag finishes with an interesting speculation as to what will be the future of movies in America the issue in question is copiously illustrated with scenes from a variety of motion pictures ▼ ▼ ▼ • • • JUST THE other afternoon Mister Sigmund proprietor of the Sigmund theater at Lexington, Oklahoma phoned into the A & M film exchange forty miles away in Oklahoma City and advised 'em that his theater was burning and that their film (a serial episode) was right in the middle of it the guy in the exchange sez: "T'hell with the film. How about your theater?" and Mister Sigmund replies: "The fire chief was getting ready to leave with his wagon when I came to phone, so it doesn't look so good." Mister Sigmund was right when he returned, it looked like his theater would be a total loss three sides of the building had caved in so there you are we supply the news while it's still hot from Oklahoma. . . • Eddie Ruby of the Ruby Camera Exchange is the father of a seven-and-a-half pound baby boy born to Mrs. Ruby yesterday at Medical Arts Hospital PUBLIC PRESIDENT (Continued from Page 1) and F. W. Smith, head of British Lion Films of England. Republic proposed to issue to the public through Hammons & Co., underwriters, 600,00 shares at $6.25. of the remaining shares 225,000 have been issued to Cajo Co., Inc., 150,000 to Consolidated Film Industries and 80,000 shares to Setay Co. Republic's indebtedness to Setay will be paid in full in cash and stock. Consolidated will receive cash and stock in partial payment of Republic's indebtedness to it. W. Ray Johnston was the last president of Republic Pictures Corp. Vincent has been chairman of the board. Farnsworth Co. Sees Tele Sets Selling Under $400 (Continued from Page 1) stration for the press at Philo T. Farnsworth's tele lab. sponsored by Frank I. Turner, director, and Herbert Metcalf of Lippincott & Metcalf. Farnsworth's cold cathode tube was used. For it, Turner claimed: "An ordinary camera holds the image on the film. With our camera, the image is carried through the lens into a tube 6 inches by 12 inches which has a smaller, elongated cylinder set crosswise. "This cylinder, known as a dissector, is pierced with an aperture a 64th of an inch in diameter. The image S'oes back in the tube and instead of being held in chemical composition bounces back electrified. "The electrons, as they return, are moved down and back and forth in the tube so that each of them passes the tiny aperture that registers it on the cold cathode." Essaness Triples Test Flops; Singles Clicking (Continued from Page 1) three houses, the Lamar, the Southern and the Lake, single features with plenty of shorts are clicking, it is reported. Extension of the sinale feature programs to other circuit houses is reported a possibility, although thp Essaness headquarters will not confirm it. NEWS AS SEEN BY THE PRESS AGENT When Jean Arthur completed her role in "Easy Living" she remembered everyone in the cast and crew with a personal gift. -PARAMOUNT.