The Film Daily (1938)

Jturday, July 2, 1938 THE FILM DAILY 5 MENT STUDIOS • FURNISHINGS • TECHNICAL • SUPPLIES mG AIR m m ustr Channels m:.ris HILM DAILY initio ie has reached a degree of f;on to the modern motion id today is accepted as an rge, research engineers are, i era of new discoveries and fineness which has been quietly, irek realm of re-conditioning air 'oas:ystems which have recently i of terni! chloride, which, among incurbing or retaining moisture, on trolling the temperature sq^te air can be either humidid by city, well, refrigerated by steam-heating a smal gree, most of the odorous the dust and dirt in the air te air is washed with lithium = to pointed out, independently ibwind relative humidity of the ,w according to engineers, of ok of air; the circulating fans ltttue system is considered very -;fc principle has wide scope. n conditioning substance used is im oxide. In a system used 'act; four of these are on duty k ee are on reactivation; and •ust prior to putting it back :;ociis put on reactivation and a i tat is raised to a temperature rations the heated air is of wjijeded for a drying operation. •coflaat must be removed before de-mhis is then accomplished by fstH por may be deposited in the tfon. This may be avoided by furrounding the "wheels." A Construction Under Way on New Park Av. House Construction work is under way on a 590-seat "intimate" type talking picture theater and adjoining two-story shop building on a Park Ave. plot between 53rd and 54th Sts., owned by Robert Walton Goelet. The theater will be named the Normandie. The new buildings, which will face on 53rd St., were designed by Rosaria Candela, architect. Hegeman Harris Co. are the builders. The theater will be ready for occupancy Oct. 15. It has been leased to the Normandie Theater Corp., headed by Philip Smith, who has been in the theater business for 20 years and manages a string of "intimate" theaters in New England. Two Ritter Theaters to be Air-Conditioned Detroit — J. C. Ritter is planning immediate installation of air conditioning in his two theaters, the Rivola and the Rialto, at an estimated cost of $11,000 and $14,000 each. Mechanical Heat and Cold, Inc., are doing the job. Krass to Remodel Dix Detroit — Complete remodeling of the Dix Theater, West Side house, is planned by John M. Krass, owner of the Oakman and Coliseum, who has just taken over the house, vacated by Clare Winnie, who retains the Wolverine. Reopening is scheduled for late summer. Open New House July 16 Watertown, Wis. — Savoy Enterprises, Inc. has scheduled the opening of its new theater here for July 16. A store building was converted for the new theater. Ashcroft Lamps Order Montreal — John Costis of the Palace, Granby, is equipping his theater with Ashcroft low intensity lamps, supplied by Dominion Sound Equipments. COOL VALANCES Outright sales basis. Made from heavy silk or canvas and will fit any marquee. Banners are fast color and durable. Ask for free catalogue. Prices are lowest. LIBERMAN FUG & VALANCE CO. 247 W. 46th St. New York City Yfir Celotex Boohlet Chicago — The Celotex Co. is releasing a new booklet on "Less Noise and Better Hearing" to the theater trade. Photophone Installation In India's Largest House The Eros, Bombay, largest pix house in India, has been formally opened with complete RCA Photophone sound equipment, by its managing director, S. C. Cambata. Besides the newest type of sound projection apparatus, the house also has a complete re-enforcement system for augmenting the sound from stage, and hearing devices for the hard-of-hearing. The theater is part of a massive modern structure which also houses a restaurant, shopa and apartments, surmounted by a 140-ft. tower. Install GE System Oklahoma City — Installation has been completed on the new $50,000 GE air-conditioning equipment in the Midwest Theater here. M. S. McEldowney & Sons of Oklahoma City made the installation. 70 ST. LOUIS HOUSES IMPROVING BOOTHS St. Louis — Owners of some 70 theaters in the city are making necessary repairs and alterations, etc., to bring their houses into line with the theater projection booth safety ordinance. The average cost of this work is close to $2,000, it has been estimated. In the early part of this year the owners of about 39 theaters went into court in opposition to the new ordinance, but the litigation was dropped when Safety Director George W. Chadsey revealed that all he would expect was a reasonable compliance with the ordinance by existing theaters. The ordinance was put through the Board of Aldermen at the request of officials of the IATSE. Principal provisions call for two exits to projection booths, separate rewind rooms, fireproof stairways to booth and proper ventilation. The ordinance calls for the employment of two operators for the proment of two operators for the projection machines. Largest Distributor in the East of MOTION PICTURE LIGHTING EQUIPMENT Sole Eastern Representative for MOLE RICHARDSON EQUIPMENT National Distributors for BIRDSEYE REFLECTOR LAMPS For the theatre and motion picture industry CHARLES ROSS, INC. 244 West 49th Street New York City