The Film Daily (1938)

«ay, July 15, 1938 DAILY ,Y GULF STATES BIZ Four Firsts to Metro and One to UA ATES BEST IN SOUTH As Ampa Bestows Its Awards for '38 few Orleans — Business in the f States' territory consisting of isiana, Mississippi, and parts of *-"ma and Florida, while slightly comparison to this same per last year, is way ahead of that )yed by surrounding film terries exchange heads here argue, he Gulf States show an average p of 10 per cent which can be ibuted to both the recession and intense heat. In some smaller vidual situations, the drop may is much as 40 per cent. ut, according to exchange men, decline in the Atlanta territory 7 reach 25 per cent, while that in Memphis territory is easily at 25 cent and the circuit business of as is at least 33 1-3 per cent off. y point out here that circuit iness shows the least loss when ^rritory drops. Some individual aanges report business up in parison to last year in the Gulf tes, but say this may be to unally strong product or sales >es. neral Films Has Plenty of 16 mm. Pix Available egina, Sask. — Reports originatin Ottawa to the effect that GenFilms, Ltd., is complaining that is impossible to acquire addi;al 16 mm. product for Canadian ribution are "without founda. and not correct", states S. C. inson, vice-president and treas As a matter of fact, we have ity of material available" Atnon says, adding that difficulty been encountered in obtaining her product only from Univerand Gaumont. eneral Films has a company pol which bars rentals of 16 mm. luct to commercial showmen for iibition in any town or village re there is a permanent theater j'ing 35 mm. product. We have kept the 16 mm. busi ! clean in standard up to this it and we intend to use every (ft to continue to do so", Atkin asserts. jformatory" Deal Being Set for Loew's Circuit Reformatory" is getting leading -run bookings in key cities and ;,?al is now being set for the en Loew circuit, Columbia an laced yesterday. Picture is now i nng at the Orpheum, Portland, I., and the RKO Golden Gate, San • ncisco, following runs in Bridge l, Syracuse, Rochester and Meri It also has been booked for ■ j Haven, Worcester and Provi e. (.Continued from Page 1) Rolan for the Awards Committee, Vincent Trotta, chairman, the honors were: Best Ail-Around Campaign — First, Good Earth" (Metro); second, "Hurricane" (United Artists); third, a tie, "Wells Fargo", (Paramount) and "Life of Emile Zola" (Warners). Best Campaign Direct to the Public— First, "Good Earth" (Metro); second, "Life of Emile Zola" (Warners); third, "Wells Fargo" (Pax-amount). Best Campaign Direct to the Trade— First, "Good Earth" (Metro); second, "Alcatraz" (Warners) ; third, "Lost Horizon" (Columbia). Best Publicity Campaign — First, "Saratoga" (Metro); second, "Good Earth", (Metro); third, "Life of Emile Zola" (Warners). Best Display Campaign — First, "Hurricane" (United Artists); second, "Wells Fargo" (Paramount); third, "Good Earth" (Metro). To fill out Ampa's own "Ten Best" in the all-around campaign classification, Rolan announced these additional pix: "Alcatraz" (Warners); "Lost Horizon" (Columbia); "Plainsman" (Paramount) ; "Saratoga" (Metro); "Shall We Dance" (RKO Radio) and "A Star is Born" (United Artists). Major award, in the all-around classification, was a large plaque, with smaller plaques for other "firsts". Parchment warrants went to others taking honors. In the official listings, only first, second and third places were indicated. However, other pictures voted on were given in alphabetical order in each classification as follows: Ail-Around — "Awful Truth", "Dick Tracy", "Souls at Sea", "Stage Door", "Stella Dallas". (These supplement the "ten best".) Public — "Awful Truth", "Broadway Melody of 1938"; "Day at the Races", "Hurricane", "Lost Horizon", "100 Men and a Girl"; "Plainsman"; "Saratoga"; "Star is Born", "Stella Dallas". Trade— "Awful Truth", "Boy of the Streets", "Broadway Melody of 1938"; "Hurricane", "Life of Emile Zola", "Merry Go Round of 1938", "100 Men and a Girl", "Plainsman", "Prisoner of Zenda", "Saratoga", "Souls at Sea", "Shall We Dance", "Stage Door", "Star is Born", "Stella Dallas", "Wells Fargo". Publicity — "Alcatraz", "Artists and Models", Disney Series, "Hurricane", "Lost Horizon", '100 Men and a Girl", "Plainsman", "Shall We Dance", "Stage Door", "Star is Born", "Wells Fargo". Display — "Alcatraz", "Artists and Models", "Broadway Melody of 1938", "Day at the Races", "Life of Emile Zola", "Lost Horizon", "Marked Woman", "Plainsman", "Saratoga", "Shall We Dance", "Stage Door", "Star is Born" and "Submarine D-l". Rolan commented upon the exhibitor favor enjoyed by costly spectacles and the fact that "Saratoga," released in July, 1937, captured the publicity campaign honors. The Awards were accepted for their respective companies by: Howard Dietz, Metro; Monroe Greenthal, United Ai-tists; Mort Blumenstock, Warners; Al Wilkie, Paramount, and Maurice Bergman, Columbia. Thirty-four campaigns based on 1937 releases, were nominated for the 1938 Awards by the advertising departments of the producing companies, and space was left for the judges to name any selections of their own not included in the list. The judges were chosen in the exhibiting field from Coast to Coast. Care was exercised in this selection so that affiliated theater operations were equally divided among all major companies, plus prominent indie exhibitors, small and large, from Juneau, Alaska to Key West, Florida. The judges were asked to con WIS. INDUSTRY WILL MARK SILVER JUBILEE (.Continued from Page 1) have been associated with the business in Wisconsin for 25 years or more. Trampe is head of Monogram-Midwest Film Co., Inc. The two-day celebration is expected to be the greatest ever staged by the industry in Wisconsin. $1,000,000 N. M. Lottery Albuquerque, N. M. — Plans are under way for a New Mexico lottery to raise $1,000,000 or more for the Carrie Tingley Hospital for Crippled Children, Mrs. Oliver Harriman of New York has announced. The lottery is legal under New Mexico laws as the funds will go to the charitable institution. It will be held in connection with a fair to be staged here by Mrs. Harriman. sider the campaigns on basis of the effect on their organization and their public, reflected at the boxoffice. Ampa spent approximately $1,000 on the campaign. Serving with Trotta on the awards committee were: Martin Starr, Hap Hadley, James Cunningham and Rutgers Neilson. 20 YEARS IS A LONG TIME IN PICTURES