The Film Daily (1938)

riday, July 29, 1938 iw DAILY {'WOOD NAMES COM. JO GO-OP IN BIZ DRIVE (Continued from Page 1) id produce a short subject film iich will be one of the principal atures of the general campaign d \vhjch will have as its cast sc Vn names among players. hitL^Ur also is to supervise cream and production of trailers and tier film subject which will be reired for the campaign. Fred W. Beetson will contact and range co-operation on the part of e Screen Actors Guild, Screen liters Guild, Screen Playwrights, c, and the Screen Directors Guild. John LeRoy Johnston will superse fan magazine publicity, Rubine handle radio publicity and exploi:ion and Cliff Lewis to supervise general exploitation. These men •re authorized to call for assistce from any of the studios in conation with tasks they have to acuplish. The committee also recommended ;tallation of a co-ordinating bur .1 headed by George Thomas and ; Shea to work under Thomas to ndle all pictorial publicity, and Jbert Burkhardt, also under Thom <a to prepare and handle news re ses. It was recommended that se three shall be given authority i call on all studios for assistance their work. It is planned to set ei an office centrally located in Hol ; vood for this bureau. Thomas also handle gathering and distribu I, n of feature stories, special stor and editorials written by well ; own writers working in Holly •r od and coverage of the new syn "I ates. Arrangements by which ^,'iyers are to make personal ap I nances throughout the country .veling by train or plane, while Ji discussed in detail, were ap ttbved in general. publishing "Dark Rapture" 'Dark Rapture," swing number nposed by Benny Goodman and ,,, arranger Edgar Sampson, is be ! : published by Bregman, Vocco (|p Conn. Number is based on the ihentic records of actual African igle music brought back by Ar nd Denis, leader of the Denis osevelt expedition which filmed ^ark Rapture," soon to be released ? Universal. I 2C yEAP/ AGC in ncTtrcs om THE FILM DAILY for Monday, July 29, S: EW YORK — Frank Hall announces Producers' ributing Corp. will release 12 features an ly at fixed rentals of $10, $20 and $30. EW YORK — First National may take over y Sherman's "The Light of Western Stars," of a series of Zane Grey stories, with 'in Farnum starred. 'ASHINCTON— Sidney B. Lusk, of Washinghas bought rights to the Caumont serial, t Hand of Vengeance." ies, 20 Years is a Long Time in Pictures' with tUlLM. DAI_y • • • GHOSTS WALK and Modern Showmanship as epitomized in the RKO Theaters outfit capitalizes on those ghosts 1,000 per cent meaning that this live bunch has taken the former headquarters of dead-heads and we don't mean pass-hounds and metamorphosed it into the greatest modern Nabe House of the times v V ▼ • • • WE ARE referring to that famous Grand Opera House located at Eighth Avenue and 23rd Street which has played such a glamorous part in New York City's theatrical history which has been completely modernized in four short months into one of the finest motion picture theaters to be found in these United States to be known as the RKO New 23rd St. Theater to open August 4 T T T • • • MEMORIES! they crowded in upon us as we sat there at the preview for the press under the auspices of that genial host, Johnny Dowd, of RKO Theaters we recalled the tales our dad told us he was a theater hound and had seen such stars as Kate Claxton, Lillian Russell, Mme. Modjeska, Dion Boucicault, Clara Morris, Fanny Davenport, Sol Smith, and many other famous names of the mauve decade who played upon its stage ▼ T T • • • AND WHEN memory failed us there was Kelcey Allen, the guy with the greatest Theatrical Memory that the world has ever known seated beside us in those brand-new orchestra chairs, to remind us, as we gazed around the metamorphosed theater shades of Jay Gould, Jim Fisk and Josie Mansfield! the people who made the old Opera House famous back in the days of 1869 after it had opened the year before as Pike's Opera House by a gent named Samuel Pike who in one short year scored a Colossal Flop that has never been beaten in motion picture history even and that's making one helluva statement, considering all the Colossal Flops you and us can mention but why bring that up? this is a Success Story and if ya don't like to be an Optimist and filled with success ideas, ya don't have ta keep reading, do ya? ▼ TV • • • OUR SUCCESS Secret in case you are interested is to keep you clients reading clear down to the end of the kolyum all those who have read clear down to the end of this kolyum for a whole week in succession, please stand up well, well, why did you waste so much valuable time? please don't answer you may now sit down and we will go on with this Success Story written by RKO Theaters (please pardon this digression, but we write as the Spirit moves us, and not according to the rules laid down by the Columbia University School of Journalism) T ▼ T • • • WE WANT to go on record right now with the unequivocal statement that the architects, Thomas W. Lamb, Inc have worked a miracle in the transformation of the interior and if you don't see a full-page Thomas W. Lamb ad in this li'l die paper within a month after that all we can say is that Thomas W. Lamb are darned ungrateful but, no foolin' they did a marvelous job the old gallery and balcony as well as those ornate side boxes known to thousands of old New Yorkers have been replaced with a fire-proof concrete balcony you won't know the ole place, now but, seriously, RKO Theaters have done a Big Thing changing an old theatrical landmark into a Modern Picture Theater and we know they will be smart enough to capitalize on it all to us, the outstanding Nabe Theater to be found in these United States there's A SLOGAN 20TH-F0X 26 WEEKS NET IS $3,419,658 (Continued from Page 1) was $1,778,121, compared with the first quarter profit of $1,641,537 and a profit of $1,687,885 for the second quarter of 1937. No dividends were received from National Theaters Corp. during the first half of either year. After allowing for the preferred dividends for the half year, there remained a profit for the half year equivalent to $1.55 per share on the 1,741,932 shares of Common stock outstanding at June 25. For the quarter ended June 25, after allowing for the preferred dividend, profit amounted to 81 cents per share on the 1,741,932 shares of Common stock outstanding at June 25. In financial circles, it had been expected the earnings per share would be only 76 cents. $1,225,811 Paramount Net for First Six Months (Continued from Page 1) 225,811, including $1,165,000 shares of undistributed earnings of partially owned non-consolidated subsidiaries. The consolidated earnings for the second quarter ended July 3, 1937 were $1,307,000, while Paramount^ share of undistributed earnings of partially owned subsidiaries aggregated $340,000, a combined total of $1,647,000. For the six months ended July 3, 1937 the consolidated earnings were $3,318,000 and Paramount's share of undistributed earnings of partially owned subsidiaries aggregated $980,000, a combined total of $4,298,000. Name W. A. Finney Manager of Loew's Southern District (Continued from Page 1) west district manager with headquarters in Columbus, O., and recently was appointed to a special assignment post out of New York. With headquarters in Atlanta, Finney will supervise Loew's theaters in Evansville, Houston, Louisville, Memphis, Nashville and New Orleans. The appointment of Mike Cullen of Pittsburgh to Finney's former position in Columbus was announced recently. ZaSu Pitts Due in N. Y. ZaSu Pitts, now on a p. a. tour is expected to open at the N. Y. Paramount Theater the week of Aug. 17, or Aug. 24 depending on her holdovers in other cities. Cooling Off Critic? Detroit — To celebrate completion of new Carrier air conditioning system in the Roosevelt Theater, Manager Joseph La Rose assembled a 400 pound ice cake and sent it to the desk of James Pooler, film editor of the Detroit Free Press.