The Film Daily (1938)

Intimate in Character International in Scope Independent in Thought •o (mot ».-4 The Daily Newspaper Of Motion Pictures Now Twenty Years Old -1FDAILV Jt 74, NO. 30 NEW YORK, FRIDAY, AUGUST 5. 1938 TEN CENTS Subsequent* to Benefit Most Under Movie Quiz Setup equity It angles delaying reform proposals "ull Canadian Exhib Participation in Biz Drive Assured Committee Named to Work in Co-op with U. S. Campaign Toronto — Enthusiastic approval 3 the plan of Canada jointly parcipating with the United States lm interests in the monster pubcity campaign starting Sept. 1 was iven in Toronto yesterday at a leeting in the King Edward Hotel ttended by between 75 and 100 lm leaders and constituting the lost representative and important lotion picture gathering yet held in ne Dominion's history. ■ Chief speakers were N. A. Taylor, 'hairman of the film section of the (Continued on Page 10) ILEVE. AREA EXHIBS. LAUNCH AD CAMPAIGN Cleveland — Exhibitors of the leveland area launched their film dvertising campaign at the Gradell L. Sears-M. B. Horowitz meetrig here yesterday at the headquarters of the M. P. Exhibitors' ssn by lining up to sign pledges of articipation in the contest. The meeting was attended by bout 125 independents, affiliates (Continued on Page 3) earl White, Silent Era's Serial Queen, Dies in Paris Paris (By Cable)— Pearl White, I, famed as a serial heroine in the lent film era, died here yesterday i the American Hospital following i illness of several weeks with a ver ailment. She was in the hos (Continued on Page 10) These United States" Set As Title of Fair's Film "These United States" is the title elected for the pix which will be lown in the Federal building at the ew York World's Fair, it was anounced yesterday by Theodore T. (Continued on Page 10) A ml II Smith to ftinn. for Drive Parley Exhibitors in the Minneapolis territory will hear details of the industry's biz drive next Wednesday when a regional meeting has been scheduled tor the Nicollet Hotel. Al Steffes, Northwest Allied leader, will preside and Andy W. Smith, United Artists general sales manager, will, be on hand to represent the campaign committee in New York. Italian Production Booms Without Benefit of Governmental Financing Production in Italy is booming and, contrary to reports, the Italian Government is not financing the companies, according to Americo Aboaf, managing director of SAI Films-Paramount, distributors of Paramount pictures in Italy. Aboaf arrived here yesterday on the Conte di Savoia for home office conferences. Aboaf said that the Italian studios would produce between 60 and 75 pictures for the new season. Every studio is busy and even the old studios which were active 20 years are being remodeled to take care of planned product. Every production unit is backed by its own money and without government support, he said. Aboaf declared he knew nothing (Continued on Page 4) British Television Progress Rapid, Says McNeil Television is making such rapid headway in England that it is becoming a common sight to see broadcasts in cafes and department stores, according to R. A. McNeil, general manager of the Golden Gate Theater Circuit in Northern California, who arrived here yesterday from Europe on the Conte di Sa voia. McNeil indicated that in time television would offer a threat to the picture business and that he was interested in it from the standpoint of American competition. One of the things that stood out in McNeil's mind as a result of his trip was the large admission (Continued on Page 10) Repeat Houses Will Play Far Greater Number of Pix Under Movie Quiz Plan Whitbeck to Supervise Short for Biz Campaign Production is expected to start shortly on a short subject to be released in connection with the industry's million-dollar biz campaign, it was announced yesterday at drive committee headquarters here. Under the supervision of Frank Whitbeck, M-G-M writer, a short ten (Continued on Page 4) Analysis of the setup for the $250,000 Movie Quiz contest which will supplement the industry's business drive, keyed to the slogan "Motion Pictures Are Your Best Entertainment," yesterday indicated that subsequent runs would benefit most. In all cases, it developed, the repeat houses will play a far greater number of the 120 pictures expected to go to theaters during the releas(Continued on Page 10) Progress "Substantial" But Exhib. Meet Decision Off Till September While "substantial progress" has been made by the distributors' committee charged with evolving a program of trade reforms, there can be no presentation of proposals to exhibitor interests until early September, it was said yesterday by Sidney R. Kent, 20th-Fox prexy, and chairman of the distributor group. At the same time, Kent disclosed that there existed the possibility that meetings with exhibitors might be ruled out due to conditions arising from the Government's equity (Continued on Page 3) 20TH-F0X'S 24 SETS NEW RESERVE RECORD West Coast Bureau of THE FILM DAILY Hollywood — A total of 24 productions for next season's release will have been completed, or will be in the cutting rooms, at 20th-Fox by Aug. 15. This figure is claimed to be an all-time high mark for a (Continued on Page 3) Warner Film Reclamation Plant Wrecked by Blasts Three successive explosions yesterdey in the Warner Cellulose Products Company reclamation plan at 791 East 43rd St., Brooklyn, wrecked the one-story brick building, and took the life of one employe, James Hughes, who had re (Continued on Page 4) RKO Stockholders Advised of Reorg. Hearing Sept. 8 Irving Trust Co., as trustee for RKO Corp., yesterday issued formal notification to stockholders of the hearing scheduled for Sept. 8, at 10:30 a.m. in Room 905, Federal (Continued on Page 2)