The Film Daily (1939)

Friday, March 10, 1939 THE FILM DAILY MENT STUDIOS • FURNISHINGS • CARPETING • SUPPLIES MBiFACADE ■ rHew Effects EpRRIS iiF/LM DAILY ated to Spring modernization, ^ ing tendency of their owners es of the smaller nabe stands, :| iors along lines which are not mplete transformation of the g" arises, difficulties are at sre exists on the present ma: •jral products which will fit i=to the rebuilding of the ex . jstron, whose use by numer; elicited from them the ex•! i mel f ussd onto heavy guage • ;nong which can be cited (1) :i ious soft and pleasing colors • ly out forcefully that essential -of patron attention through :i ) and assurance, through its it i ease with which it can be iH ni is advocates declare, complete ■■■ Dearance. This is a valuable nfferiors. nay be had also. These add all theater's facade, whether : lization or new construction, xamples of the effects to be id Stratford Theaters. ; i g of theater exteriors are the a Is which combine with mcdft new in appearance. A reTheater in Cape May, N. J., f emphasizing neatness and : i » ll Hie -: M efly of Vitrolux, a tempered use of its unusual strength, ' to both daytime and nightI marquee and the rows of i is an ultra-modern marquee que colored material by day »t. ;• ;ct which could be produced , for a theater facade. . nic, Rochester Open ster, N. H. — Scenic Theater = reopened its doors, follow.pletion of $50,000 moderni Improvements include 40Idition to house's length, of auditorium floor, adding seats bringing capacity to tage re-rigged and redeco ew marquee, interior reno 1'md new air-conditioning and •n apparatus. PORTABLE TELEPHONE INTRODUCED BY ERPI Erpi announces to the motion picture trade a portable telephone which gets its power solely from the speaker's voice and requires no external source of electrical energy. Concept of new instrument's effectiveness is gained from fact that it will, with an efficient wire line, transmit speech over distances in excess of 200 miles. The "magnetic" telephone, as device is known, is made by Western Electric for use in studios, on location, for newsreel work, in theaters, and similar locations where the need exists for highly portable, simple, and reliable communication facilities. In size and appearance the instrument resembles a child's building block which is covered with rubber. The rubber coating serves as a protection against weather and mechanical injury. Promote Harold Winters Chicago — Harold Winters of the Minneapolis staff of the RCA sound department has been named district manager at Kansas City, Mo., succeeding Dale Neiswander, who resigned to go with the Interstate Supply Co. at St. Louis. Sumner in Supply Biz Oklahoma City — George Sumner has opened the Sumner Theater Supply Co. here at 704 West Grand. First products include Gardner Projectors, Ballantine Sound Equipment, Buffalo Cooling Systems, and Brinkert Lamps. Coal Dealers as Exhibs. Pittsburgh — Rocco & Warren, coal dealers of Trafford City, Pa., are building a 600-seat picture theater here. James Shannon to Build Woodsfield, O. — James Shannon, owner of the Swissland Theater, will build a new 500-seat theater here. 20,000,000 ivpip TWENTY million lt.il P people in the United ■^™^" States are hard-of hearing. This includes 10 per cent of all the peoole in your town. They patronize houses equipped with ACOUSTICON THEATREPHONES. You want these loyal, repeat customers — and this welcome extra income. Ask your local National Theater Supply or R.C.A. representative for free exploitation booklet or write Dept. F. ACOUSTICON THEATREPHONES Dictograph Products Co., Inc. 5S0 Fifth Are., New York City Pittsburgh Spends Pittsburgh — A survey of the U. S. and Canada for the year 1938 shows that more money was expended for new theaters and the remodeling of theaters in the Pittsburgh territory than any other, with the exception of the State of New York. New theaters erected in western Pennsylvania during the past year cost almost $1,500,000, while almost $500 000 was spent in remodeling and modernizing others. Celotex Planning Drive For Theatrical Business Chicago — The Celotex Corp. has acquired all of the capital stock of the American Gypsum Co. and will exchange Celotex stock for the American Gypsum stock. The company will have a stronger position in the gypsum wall board industry and plans a drive for theater trade. Altec Signs W & V Wilmer & Vincent Corporation has signed a contract to have Altec Service Corporation service the sound equipment in Wilmer & Vincent theaters in Allentown, Easton, Johnstown and Reading, Pa., and Richmond, Va. A. J. Rademacher negotiated for Altec. F&M TO MODERNIZE AT COST OF $200,000 St. Louis — Fanchon & Marco interests plan a $200,000 modernization program for theater here during the Spring and Summer, according to Harry C. Arthur, Jr. Union Theater, on which $40,000 is being spent, will open April 1 when the Mikado will go dark for extensive overhauling. Other houses scheduled for changes include the Pageant, Grand-Florissant, Maffitt, Shenandoah and Tivoli. Finney Theater Corp., F&M subsidiary, will build a new $250,000 Negro house at Finney and Pendleton Aves. Theater will play pix and Negro stage shows. New Film Processing Co. Cincinnati, O. — Color Base Film Processing Co., this city, has been incorporated with $50,000 authorized capital, principals named being H. A. Wark, Willard J. Dixon, Roger Francis, and Vincent M. Beckman, First National Bank Bldg., Cincinnati. "CAFE SOCIETY" There are few differences of opinion about Alexander Smith Carpet. Most theatre owners are unanimous in agreeing that it has plenty of Box Office appeal. Which is why you will find it in most of the country's most successful theatres. ALEXANDER SMITH CARPET