The Film Daily (1939)

Wednesday, July 12, 1939 3#< DAILY INDUSTRY TO OBSERVE REVIEWS Of R6UJ flLfllS ITS GOLDEN JUBILEE (Continued from Page 1) the sub-committee of the AdvertisingAdvisory Council felt that recognition of a suitable character should be_ given to the anniversary per sep ^d also to promote public interest' , all companies' new season product, together with stimulating grosses of exhibition outlets everywhere in the nation. Committee which will handle details of the Golden Jubilee comprises Kenneth Clark, public relations chief for MPPDA, chairman; Harry Goldberg, Warners; William Ferguson, M-G-M; Ben Grimm, EKO-Radio; Lou Pollock, Universal; and Joel Swenson, of MPPDA's public relations staff. While the celebration is technically for the day, Oct. 6, on which it is planned to hold commemorative exercises at West Orange, Menlo Park, or at some other locale associated with Edison's development of the Kinetoscope, actually the week of Oct. 1-7, inclusive, will be used to stimulate interest. Present plans call for prior and subsequent weeks as well for a campaign and promotional activities. By the first week in August, a manual will be ready for dispatch to all circuits and theaters, setting forth ways and means of observing the anniversary and building business. Between Aug. 15 and Sept. 1, Will H. Hays will formally proclaim the Golden Jubilee, and it is planned to have observances continue through National Book Week (the second week in November) for tieups. The committee points out that the big emphasis will be on the Oct. I 6 date. Feature of the celebration plans, embracing every wing of the industry, is that any and all participation will be entirely voluntary. Consequently, there will be no cost to the exhibitor except that which he freely wishes to incur in exploiting the Golden Jubilee in his own locale. Invitations to circuits, exhibitors, indie organizations, civic groups, and others, directly or indirectly associated with filmland, will be issued, asking their co-operation, and the press of the country also will be lined up to disseminate news of the event. Press material will be supplied by the committee and then co-ordinated by Joel Swenson. The manual will contain suggestions to the exhibition field; historical stories; publicity and exploitat-'^n ideas; profitable tie-ups, and £>11 manner of material of a helpful, promotional nature. Committee representatives said yesterday that the Golden Jubilee Celebration will launch the 193940 season "with a bang." * SHORTS * "The World of Tomorrow" (Pathe Reelisms) RKO Radio 9 mins. Shots of Fair A very splendid presentation of the New York World's Fair. The photography is exceptionally worthy. Some grand sculpture shots taken at unusual angles, showing the various pieces of statuary. The foreign pavilions and administration buildings are shown. The scenes on the Midway show the enormous scope of the Fair and its variety of amusement features. A nice narration carries the work of the camera. "Poetry of Nature" (Pete Smith Specialty) M-G-M 8 mins. Kidding Nature A kidding satire on the beauties of nature with its restful peace and beauty. Pete Smith starts out with a beautiful woodland scene, and then switches to Mr. and Mrs. Crow, with dad off on a thieving trip to steal some poor bird's eggs. The adventures of the crow and other wild animals are followed, with some funny trick shots that bring* the laughs. Finally the crow is bested in attempting to steal a hen's egg. He comes home to find a big bear climbing the tree to try and steal the crow's eggs. Filmed by Mervyn Freeman, the naturalist and newsreel cameraman. Pete Smith's running comments make this quite a funny reel. "Wotta Nitemare" (Popeye the Sailor Cartoon) Paramount 7 mins. Feast for Popeye Fans Any and all who have experienced the terrifying sensations of a nightmare,— and who hasn't? — will get plenty of amusement out of the human touches incorporated in the current reel depicting sleeping debacle' of Popeye. Our hero is snoozing away in his seagoing bed when he dreams that his arch-enemy, Bluto, is taking his beloved Olive Oyl on a picnic. Popeye's intercessions on behalf of his sweetheart are in vain, and in the fight with Bluto the most telling blows of the gallant Popeye are ineffectual, since Bluto is only a figment of the snoring Sailor's troubled sleep. Upon awakening, Popeye is so overwrought at the imagined beating he has received at his rival's hands that he rushes into the street and beats the amazed Bluto to proverbial pulp. It's swell for Popeye fans. "Jockeys Up" (News World of Sports) Columbia 9 mins. Inside Info Behind the scenes with the jockeys, showing how they make the weight, the early morning clocking, and many other unusual scenes that the public knows little about. The trainers are introduced, including Earle Sande, George Odom, George Conway, and the only woman trainer, Mary Hirsch. Among the jockeys seen in close-ups are Bobby Merritt, Jimmie Stout, Wayne Wright, Irving Anderson, Don Meade, Chic Charlton and many others. George Stone Dead George Stone, 61, actor in legit and vaudeville, died Monday night at Baldwin, L. I. Years ago he appeared in "The Wizard of Oz" and "Babes in Toyland" and with his wife in vaudeville. He is survived by his widow. Lou Lefton Under Knife Pittsburgh — Lew Lefton, manager of the local Monarch exchange, who has been ailing for some time, underwent an operation on the spine at Montefiore Hospital here. His condition is reported to be fair. Hold Thomashefsky Rites Funeral services for Boris Thomashefsky, actor who helped develop the Yiddish theater in this country, will be held at Gramercy Park Memorial, 152 Second Ave., today. "Three Waltzes" Held West Coast Bureau of THE FILM DAILY Hollywood — "Three Waltzes," distributed by Vedis, will stay a third week at the Esquire theater. Gaynor Joins Columbia Leonard Gaynor, formerly a member of the 20th Century-Fox publicity department, has joined Columbia Pictures to handle special publicity and exploitation on "Golden Boy" and "Mr. Smith Goes to Washington." This is a new department created especially because of the importance Columbia attaches to these two productions. N. W. ALLIED BUYING COMBINE IS IN WORK (Continued from Page 1) come affiliated with the national buying combine now being formed. Attendance of 24 at convention was small. The meeting was promptly closed to trade press with W. E. (Al) Steffes scheduled to give out a printed release today. Much time was spent discussing the financial situation of the group. Steffes was re-elected president. Several resolutions were okayed, including the sending of a letter officially rejecting the Trade Practice Cede; instructions to officers to endeavor to obtain Minneapolis Council legislation forbidding entertainment of over 2 hours and 15 minutes in length, in an attempt to eliminate double features (a preliminary step in obtaining state legislation); opposing the use of commercial features in educational institutions, and the sending of letters to Northwest theater owners asking them to cease buying product until Sept. 1 when the organization will meet again to announce the formation of its buying combine. New Jersey Allied Okays Rejection of Trade Code (Continued from Page 1) draft and voted to support the national organization's policies. The annual eastern regional convention, to be held in conjunction with the annual New Jersey Allied conclave, was set for Sept. 6-8 at the Ritz-Carlton Hotel in Atlantic City. Rogers Signs Millie Coles West Coast Bureau of THE FILM DAILY Hollywood — Charles R. Rogers yesterday signed under personal contract Millie Coles, 19 years old, and has changed her name to Gloria Carter. She is now appearing in "Our Neighbors — the Carters." Rogers now has six youngsters under personal contract. Designed and priced for theatres ^» of every size! RCA PHOTOPHONE MAGIC VOICE of the SCREEN with Rotary Stabilizer— plus SHOCK-PROOF DRIVE ENABLES YOU TO PRESENT THE KIND OF y^< SOUND YOUR CUSTOMERS WANT TO HEAR /^ Better sound means better box office — and RCA Tubes mean better sound RCA Manufacturing Company, Inc. Camden, N.J. • A Service of the Radio Corporation of America