The Film Daily (1939)

mrr WB CIRCUIT SALES UP 15% TO 78% (Continued from Page 1) hit an all time high on contracts this year, as he believes the company has the finest product lineup in its history. He also points to the fact that the company started its selling season this year earlier than ever before, in addition to the strength of the product, as beingresponsible for the increase in the number of contracts closed. At this time last year the company had closed 63 per cent of its circuit possibilities. Maximum of sales possibilities is expected to be attained by the company on exhibition accounts in the near future as a large number of deals are in the home office now for approval, it was stated. Circuit deals closed include the following: Mullins & Pinanski Circuit; Comerford Theaters Inc.; RKO Theaters in New York and out of town; Schine Theaters; Shea-Publix Theaters in Buffalo; Famous Players Canadian Corp.; Maine and New Hampshire Circuit; Loew's Theaters, New York City; Wilmer & Vincent Circuit; Gibralter Enterprises, Inc., in Colorado; Interstate Theater Circuit, Texas; Balaban & Katz Theaters, Chicago; Fox-West Coast Theaters, Red Wood Theaters, Inc., California. Also, Consolidated Amusement Co., Honolulu; Warner Bros. Theaters, Inc.; Frisina Amusement Co.; Thalheimer Theaters, Richmond, Va.; Manos Theaters. Western Penn.; Robb & Rowley, Texas; Blumenfeld Circuit, California; Sterling Chain Theaters, Seattle, Wash.; Fourth Ave. Amusement Co., Louisville, Ky.; and the Libson Theaters, Cincinnati and Louisville. Wfe: Wednesday, August 30, 193$; Delaware Senate Approves Plan to Study "Blue" Laws (Continued from Page 1) bers. The Senate chose the Rev. Ralph L. Minker as the ninth member. The House ratified this selection, as provided in the resolution. The Senate defeated a judiciary committee amendment for the nine member commission to report to the "next session of the General Assembly" instead of to the "session of the next General Assembly" (in 1941), as provided in the original resolution. Attorneys said this meant that if the legislature should recess for 90 days, the report would be returned at the end of that time. Monogram to Show Profit of $45,000 for Half Year (Continued from Page 1) Scott R. Dunlap, production chieftain, leave for the Coast tonight following a board meeting and executive conferences in New York which Dunlap came on from Hollywood to attend. with PHIL A4. DALTi • • • IN addition to an unusually fine exploitation section crowded with merchandising tie-ups the campaign book on Metro's "The Women" springs a novelty a separate section labeled Special Supplement for The Women made standard newspaper size an eight-page surprise for the ladies that newspapers in key spots are grabbing ior it is loaded down with scenes from the M-G-M iirst big-gun of the new season, and special articles on fashion foibles, decoration of the home, furniture modes, and other catchy items that will intrigue the average woman of course the trick that appeals to the newspaper publisher and editor is the set-up for selling the local advertising accounts a nifty array of ad layouts all ready for the local advertiser just to insert his name the copy covers such a variety of stores as pet shops, employment agencies, department stores, sporting goods, fashion shops, beauty parlors, luggage shops, camera supplies and every ad is dressed with alluring and appropriate stills from the picture here is a splendid example of the modern trend in picture-selling making it so appealing and profitable to the newspaper editor that he can't very well resist ▼ ▼ ▼ O O • LOOK at the luscious lineup of exploitation campaigns mapped by Paramount's ad chief Robert Gillham for forthcoming pix "Honeymoon In Bali" is penciled in for a world premiere in Wheeling, W. Va., home town of fouryear-old Carolyn Lee, daughter of a steel mill worker, on Sept. 12 when the Wheeling steel workers have their annual jamboree "Jamaica Inn" will have a world premiere in Houston, Tex., on Sept. 15 "What A Life" will be given prerelease screenings in key cities throughout the country where the stage play was a hit, on or about Oct. 1 for "Disputed Passage" the author of this best-seller, Lloyd C. Douglas, will make a cross-country tour and the campaign will be tied in with his bookings T T T • • • CROSS-SECTION of public opinion secured on a motion picture in advance of release was one of the novel ideas employed by Russell Birdwell and Associates in their special six-weeks campaign on "Nurse Edith Cavell" they had a jury assembled from various walks of life doctors, lawyers, ministers, housewives, etc. sit in on a screening and fill out charts to indicate just what angle of the picture hit them the hardest in this way a very definite advertising campaign with concise and proven angles was put into execution then there were special dedications to Nurse Edith Cavell at Jasper National Park, a Nurse Edith Cavell Day at the World's Fair and various syndicated columnists were induced to play up the unusual story of the picture in an effort to reach those who do not ordinarily attend movies T T T 9 • • SUCCESS, success the returns are piling in on that "Under-Pup" party at Scranton, Pa Universal 's home office is in a dither of delight wire service stories are breaking all over the nation tear sheets from key cities carrying the correspondents' dispatches of the premiere call for a special room to hold 'em Gloria Jean is on the Movie Map in a Big Way the press was more than generous, all the Universal execs, agree the eight-day junket and campaign for the visiting newspapermen from the key cities, and the premiere were -superbly handled by Louis Pollock, eastern ad chief for Universal, and his staff Sid Davidson, Hank Linet, Herbert Lewis, Carl Rigrod and James Macfarland COAST STUDIO VOTE ORDERED BY SEPT. 21 (Continued from Page 1) or by neither, with all employes voting as a single unit. Action follows a bitterly waged court fight on the Coast between the IATSE and the USTG, (;^er union in a petition claiming its right as a bargaining agent by virtue of its membership. Substantiation of the numerical membership claims of the USTG has never been had. Jurisdiction of the IATSE has been recognized for years in all studios with IA sole bargaining agent for its members. Action of the NLRB follows a hearing which was held on August 21 at Los Angeles before a trial examiner of the Board. The following day all parties entered into an agreement, subject to the approval of the Board, providing for election by secret ballot among employes who have been employed 60 working days from January 1, 1939, to July 15, 1939, and who are within stipulated categories of employment. The following studios are involved in the vote: Columbia, Metro-Goldwyn-Mayer, Paramount, RKO, Walter Wanger, 20th Century-Fox, Universal, Warner Brothers, United Artists, including Samuel Goldwyn, and Hal Roach. (! k M&P, IATSE Representatives Meet on Boston Ushers Strike Boston— M & P Theaters Corp. and the IATSE met yesterday in an effort to settle the present ushers' strike which began 20 days ago at the Metropolitan, in the heart of the local theater district, and spread to 10 other Boston and suburban circuit houses, all affiliated with Paramount. Union ushers have ceased picketing and have returned to work on the understanding that no discrimination will be made against them. Richard Walsh is in town for the IATSE and is sitting in on the conference. It is understood that there will be no closed shop at the M & P houses as is the case at the local RKO and Loew theaters where the Local B 4 was earlier recognized. The union is expected to settle for working hour adjustments and small salary increases. World's Fair to Schedule "Movie Week" on Program (Continued from Page 1) were conducted prior to the Fair's opening for a participation by the industry, but they fell through. Personal appearances of stars and special screenings would be part of the Movie Week celebration if plans go through, it was said. "Sherlock Holmes" at Roxy "The Adventures of Sherlock Holmes," with Basil Rathbone, and Nigel Bruce opens Friday at the Roxy. ?pV;.