The Film Daily (1940)

THE FILM DAILY Friday, January 5, 1940 ran i in: vr i: 15 s • CARPETING • COOLING EQUIPMENT • PROJECTION EQUIP DEVRY WILL ESTABLISH DISTRIBUTION ABROAD Chicago — The DeVry Corp. here is sending Nat Nathanson to the Philippines, China and India to establish distribution and agencies for the company's lines, while G. T. Thomas is leaving for Cuba and Central American countries on a similar mission shortly. Company is also planning to dispatch a special representative to South America in the near future. Headquarters locally announce that the 16 mm. DeVry library now comprise some 3,000,000 feet, and this foctage will be available for world-wide distribution. Further, the company now has in production the new heavy duty arc projection machines and will speed up plans for a nation-wide news service designed to give local coverage for various territories, where district offices will be lccated. Include Bowling Alleys In New Theater Block Arlington, Va. — Ground has been broken for a 700-seat theater at Columbia Pike and Fillmore St. Fred Bishop, of Richmond, is architect and the Wise-Granite & Construction Co., contractors. He use is expected to be ready around June 1. Included in the building will be bowling alleys. Neighborhood Theater, Inc., a Virginia corporation with offices in Richmond, will operate the house. Walker Screen in Rialto The management of the Rialto Theater announces the installation of a new Walker screen. Installation is the last step in the complete refurbishing of the theater which includes: redecoration of the interior, new seats, new lounge furnishings and the Nat Karson horror murals which are hung in the lobby of the theater. Dr. Winslow to Build Pittsburgh — A deal has just been closed by Dr. H. C. Winslow for the construction of a new 600-seat theater in Meadville. Dr. Winslow, as head cf the Meadville Park Theater Corp., already operates the Park and Penn Theaters there. New 650-Seater for Mervis Pittsburgh — Mervis Bros., who operate five or six theaters in Allegheny County, will build a new 650seat house in Aspinwall. After 30 Years Detroit — Two Motiograph Model 1A projectors, installed in 1910, are being replaced after 30 years of continuous service by E. J. Leach in the Gem Theater at Ciio. National Theater Supply Co. has the job, installing new Simpiex projectors, sound, and lamps. Circular Ticket Counter Feature of Shulman House Windsor, Conn. — The new 600-seat Plaza Theater, operated by Max, Maurice and Joseph Shulman of Hartford, and designed by Pauline Shulman, has several distinctive features. One lobby wail is covered by a nuge mural depicting historical happenings in Windsor. One part ot cne looby is reserved for exnibition of paintings by Connecticut artists. A circular counter for sale of ticKets is used to replace the orainary booth, and Zeon lighting is used for the first time in any theater. .beats are by American Seating; RCA High Fidelity sound, with rotary staDilizer; JNationai Theater supply simpiex projectors; Modern Tneater Equipment (Jyciex arc lamps. The house ntts been air-conditioned by Paul ±5emis, wno installed Minneapolis controls. ine ijOCAWuod-Gordon renovated Windsor Theater, also a 6UU-seater, opened a lew days before the Plaza, modern 1 heater Equipment, New xiaven, supplied bootn equipment, screen, Cvciex lamps. HeywoodvvaKeneici nad the cnair contract. Sessinghaus Affiliates With Scott-Ballantyne Omaha — Scott Bailantyne Co., local tneaier equipment nouse, and E. J. Sessmgnaua, local architect, have formed me J. neater JJesign-iiuilding-i^quipment bervice, onermg a complete contract theater job. i! n m combines equipment service of former witn arcnitectural services of latter, according to announcement. Improve Marks House Pittsburgh — The Orpheum Theater, CiarKsourg, W. Va., operated by Jack Marks, one of the pioneer exhibitors in the West Virginia territory, will be completely remodeled, ^euecorated and refurnished. This work will include a new modern front, new ceiling and walls, lighting fixtures, sound equipment, etc., and reseating. Installs New Candy Depts. Detroit — Confection Cabinet Corp. has installed new candy departments in two theaters of the Krim Brothers Circuit, the Harmony and the Park, Manager George Bernstein reports. LATEST IN EQUIPMENT IN CHI'S TELENEWS Chicago — Latest advances in motion picture theater equipment are incorporated in the new Telenews Theater recently opened here by its owners and operators, Midwest News Reel Theaters, of which Herbert Scheftel of New York City is president. House has RCA sound, Simplex projectors, and American Seating Co.'s Bodi-form chairs. * Approximately 400 of the latter are installed on the main floor of the auditorium, and 200 in the balcony. A Westingnouse air conditioning system is used, Perey turnstiles, and Stanley Bigelow carpets supplied by Marshall Field Co. The theater has a unique front and marquee, White Way Co. lighting, plus clear cut screen effect and excellent acoustics. Marshall Field supplied the furnishings for the rest rooms. Equipment contract was executed by National 1 heater Supply. Shaw, Naess and Murphy were architects. 1940 Prospects Hailed As Bright By Celotex Chicago — Executives of the Celotex Co. here assert that prospects for further gams in use 01 company's acoustical products in firm tneaters are excepuonally bright ior 1940. rcecent installations include those effectuated for the New TaKe Tneater, Minneapolis; the Garden, St. Taul; isis, Kansas City; Sisseton, Sisseton, S. D.; Visulte, Charlotte, i\. C, and the Wilkinson, in vVainngton, Conn. To Modernize Chi. Portage Chicago — Mort Goldberg, presiuent of the GCS Theater circuit, says the company will spend $40,000 modernizing the Portage Theater. Plans can for new lobby, indirect lighting fixtures, Crestwood carpets, and a general overhauling of the house, under the direction of Mark Kallischer, theater architect. Hall Joins Morgan Firm Detroit — Robert Hall has been added as a partner in the Fluorescent Light Supply Co., recently organized by Franklyn K. Morgan. New Detroit Suburban Detroit — A new 1,500-seat house is to be erected in Melvindale, West Side suburb, by Louis Schlussel, who runs the Farnum in Hamtramck. m THE^/ Its Vital Place By Sales Manager of the Carbo FROM the earliest days of t motion picture industry the ca bon arc has been the domin source of light for projection. Lik wise, in the studio, the industry h placed great reliance on carbon a illumination ever since artific lighting of motion picture sets w first adopted. The phenomer strides made by the motion pictu industry in its relatively few ye;; of existence has tended to ova shadow the accompanying improv ments in the carbon arc which ma it today a marvel of efficiency light production. The projection of motion pictu requires a light source of small ai and high intrinsic brilliancy. In i early days screens were sm throws short and audiences i highly critical. The low intens carbon arc, similar in principle the arcs then common for strt lighting was adapted by means suitab.e lamp mechanism to the pi poses of projection and proved qu, acceptable at the time. But nickelodeon grew and, with growth, came the long series of i provements in the carbon arc t! kept it in the preferred position a source of p:ojection light. Developments in projector c bon manufacture adapted the , to more efficient optical syste as well as to the more critical ai iude of theater patrons. When creased screen size created the n for a light source millions of tin! as brilliant as the light required the screen, the development of high intensity arc met this ne More recently, simplification of high intensity arc has given to small theater the superior qua of projection which had previoi been enjoyed exclusively by ti large theaters using the earlier more expemive types of high tensity lamps. THE advent of color feat^ brought into prominence need for snow white projection li;l. The low intensity arc, on which! small theater had been depend*. >: