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This is a grand occasion for us. We feel warm, happy and grateful and we want to thank you . . . Exhibitor Leaders, Exhibitors, Producers, Trade Paper Publishers and Editors . . . the whole industry . . . for the hundreds of congratulatory messages you sent on the creation of our new child . . . ADVERTISING ACCESSORIES, INC.
• In this new addition to the NATIONAL SCREEN family we assume a tremendous obligation to our customers, to the distributors whose product we handle and to the industry. Our aim is satisfied customers . . . good, showmanship theatre advertising that will help you sell your show . . . and increased service . . . NATIONAL SCREEN Service! ... and fair dealing to all.
• We have nothing to sell but advertising. Trailers on the screen through NATIONAL SCREEN SERVICE. Lobby displays through NATIONAL SCREEN ACCESSORIES, INC., and now the complete line of distributor accessories for all companies serviced through the new baby . . . ADVERTISING ACCESSORIES, INC. Our aim has been and always will be to give you the best theatre advertising it is possible to produce at the fairest prices.
• Accessories for all companies serviced through the new ADVERTISING ACCESSORIES, INC., will be available to you on a rental basis with current rental prices prevailing.
THERE WILL BE NO INCREASE IN PRICES!
• That means immediate savings to those exhibitors who now buy their accessories outright. And, peering into the future, we feel certain that as our organization develops and our business increases we will be able to make substantial reductions in the price of accessories, as we did with trailers. Our record speaks for itself.
• We have been in business twenty-one years and as our business has grown we have shared the benefits with our customers in reduced prices and superior service. We will continue to share, for we have learned during the years that fair dealing pays dividends.
• We are optimistic about our future and the future of motion pictures. The whole NATIONAL SCREEN SERVICE ORGANIZATION has been built around men with the ability to accept and foresee new trends ... to inject new creative inspiration into theatre advertising.
• We will continue to build that way, with the new baby too, ADVERTISING ACCESSORIES, INC., devising new ways and means of bringing more people into your theatres through these great mediums of theatre advertising . . . TRAILERS . . . LOBBY DISPLAYS . . . ACCESSORIES.
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• We repeat-ADVERTISING ACCESSORIES, INC., entails many heavy obligations. A tremendous financial obligation to our COMPANY ... a serious obligation to DISTRIBUTORS whose productions we handle ... an important obligation to EXHIBITORS whom we service. We will try to meet them in the same manner that we have always met our obligations.
• For if has been a rule of our business life to let performance be our best advertisement. We will continue to live by that rule.
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