The Film Daily (1940)

10 THE FILM DAILY Friday, February 2, 194C Fn; equip! THEATERS • CARPETING • COOLING EQUIPMENT • PROJECTION HERTZLER NAMED YORK GENERAL SALES CHIEF York, Pa. — Stewart E. Lauer, president of the York Ice Machinery Corp., announces the appointments of John R. Hertzler as general sales manager and Ralph B. Meisenhelder as assistant to the president. Hertzler has been with York since 1927 and in 1937, was appointed general representative. Post of general sales manager, until recently was occupied by Lauer. During his air conditioning sales experience he has been closely associated with Consolidated Film Industries, among others. Meisenhelder joined York in 1906. In 1917 he became manager of the factory order department and in 1920 joined the York Products corporation, which was at that time the exclusive York distributor for the entire western part of the United States, as manager of the accessories division. In 1930 he returned to York as assistant to Lauer, who was then general sales manager. To Remodel in Madill Madill, Okla. — Corgan & Moore, Dallas architectural firm, has announced that it will begin remodeling the Majestic Theater here immediately. The house is owned by Harry Lawrence; seats 400 on one floor. Work will start in April and will take six weeks to complete. C . ROSS for MOTION PICTURE LIGHTING EQUIPMENT RENTALS: A full line of modern equipment together with a staff of trained men to handle any job large or small any time, anywhere. Generator trucks, searchlights and floodlights, for premieres and general lighting activities. SALES: Everything in the line of equipment for motion picture and photographic studios. SERVICE: We are prepared to offer the finest service, equipment and technical advice obtainable in the East. Your requirements taken care of to the last minute detail. As Sole Eastern Distributors, we carry the full and complete line of equipment manufactured by: MOLE-RICHARDSON CO. Hollywood, California Incomparable Lighting Equipment Estimates Cheerfully Given Let Vs Enlighten You On Your Lighting Problems CHARLES ROSS, INC. 244-50 WEST 49th ST., N. Y. C. Telephones: Circle 6-5470-1-2 Rubber for Floors Lake City, Mich. — Don Iverson will open the new 300-seat Don Theater here Feb. 15. House embraces many new features, including sound-deadening sponge rubber covering for floors and aisles, sound-proof "cry room" and floor plan developed by the American Seating Co. 130-Foot Throw to Screen In Detroit's New Van Dyke Detroit — New Van Dyke Theater, East Side house, has been opened by Irving & Sydney Moss, with Jake Sullivan as manager. House is of exceptionally long construction, with 130-ft. throw to screen, and only 30 ft. wide. Seating capacity is 570. Bennett & Straight, theatrical architects, designed the house, which was built by Adler Contracting Co. Decorating was by T. J. Jagmin & Co., sign by Long Sign Co., Metalon front by Martin Hoffman Co., electric wiring by Jackson Electric Co., seats by American Seating Co., and drapes by Mork-Green Studios. Carpets were by Bigelow-Sanford. Oliver Theater Supply Co. furnished booth equipment, including RCA High Fidelity sound, with Brenkert lamps and rectifiers and other equipment. RCA Sound for Sparks Contracts for new sound equipment for two Sparks theaters in Florida, and modernization of the sound system in a third, have been closed. The Palace at West Palm Beach, managed by R. H. Thomas, and the Florida at Daytona Beach, managed by J. T. Cartright, are getting new equipments. Modern soundheads are being installed at the Scenic at Lake Wales. The deal was closed by J. B. Dumestre, RCA Photophone sales engineer. Altec Signs Baehr Bros. Baehr Bros, of Brainerd, Minn., has contracted for Altec to service 10 Baehr operated theaters in Minnesota and North Dakota. R. Hilton negotiated for Altec. DEVELOP STER1LAMPS FOR AIR CONDITIONING A "new dimension in air conditioning"— the use of ultraviolet rays to kill air-borne bacteria — was announced by Dr. H. C. Rentschler director of research for the Westinghouse Lamp Division at Bloomfield, N. J., and Dr. Rudolph Nagy, of his research staff, to members of the American Society of Heating and Ventilating Engineers at its recent annual meeting in Cleveland. Development is of direct interest to theater operators. As a result of hundreds of tests made on an actual installation of Westinghouse "Sterilamps" in an air duct delivering 5,800 cubic feet per minute in an auditorium at the Lamp Division, 40 lamps killed 99.5 per cent of all bacteria passing through the duct; 32 lamps killed 98.2 per cent. There is no difference in the bactericidal effect of ultraviolet over a range of relative humidity between 35 and 95 per cent, or over the normal range of temperature usually found in air conditioning systems. The use of ultraviolet radiation for destroying bacteria, when properly applied, has the advantage over other bactericides in that nothing is added to or removed from the air. Hundreds of tests in the laboratory and at the auditorium installation preceded announcement of the new application for the Sterilamp, slender tubular source of ultraviolet radiations of a wavelength known to be most fatal to bacteria. \ Replacement in Cleves Cincinnati — Robert and Walter Herrell, owners of the Avalon Theater, Cleves, are building a new 500seat theater, planning to close old house. House will cost $40,000, de luxe job to include air conditioning and "bawl room." Contractor is the F & Y Theater Division, Columbus. IBERMAN FLAG AND VALANCE co< Is Now Located At 71 FIFTH AVE. (at 15th St.) New York, N. Y. GRamercy 7-0383 ■ NEW /fi>C$ it it NTS Extends Such If By F. LCP Sales Promotion Dept ONE of the early and significant0!1 developments of 1940 has arrived with the announcement of National Theater Supply Co. that it is extending its services to the field of public address equipment for theaters, via a new line of fully licensed systems which are now ready for marketing under the name of RDR equipment. This new line will be the first line of licensed public address sound to be sold with an unqualified oneyear guarantee and installation supervision by Altec. A number of RDR public address installations have already been made in the Brandt circuit houses in New York City, and in various Times Square area theaters. RDR public address equipment is exclusive with National in all of its 29 branches. The line has been developed for NTS by the Radio Development and Research Corporation, comprising a group of wellknown engineers and sound technicians, long specializing in the public address field. NITS in the RDR line, as announced by National, range from a portable system rated at 8 watts and selling for $79.50 to a de luxe theater type system with an undistorted output of 35 watts and listing at $875. Included in the line are two types of 12 watt systems, two types of 24 watt units, special systems for both phonograph and microphone reproduction and various intermediate popular-priced units suitable for theaters of 700 to 5,000 seats. According to National, there is a . wide market for a line of quality public address equipment that will give sound reproduction comparing favorably with the best types of theater sound systems. National claims that its new RDR line, being fully licensed, guaranteed for one year and with installation supervised by Altec, will provide a quality of sound reproduction and service equaiied