The Film Daily (1940)

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CUT YOURSELF A BIG PIECE OF BOOM TOWN!" Here's how BIG it gets! ("Boom Town" grosses in 9 key situations are conv pared with grosses of M-G-M's biggest previous hits in same situations, same number of days,) \nd below are latest figures! BOOM TOWN THURSDAY FRIDAY BEATS "SAN FRANCISCO" by $35,795 by $37,640 BEATS "TEST PILOT" by $43,654 by $45,014 BEATS "BOYS TOWN" by $45,961 by $49,928 BEATS "BABES IN ARMS" by $51,489 by $56,484 BEATS "NORTHWEST PASSAGE" by $58,604 by $65,474 BOOM TOWN THURSDAY FRIDAY MONDAY •eats "San Francisco" by $35,795 by $37,640 by $37,610 ieats 'Test Pilot" by $43,654 by $45,014 by $47,392 •eats "Boys Town" by $45,961 by $49,928 by $50,544 •eats "Babes In Arms" by $51,489 by $56,484 by $57,033 ieats "Northwest Passage" by $58,604 by $65,474 by $66,977 HELD OVER A THIRD WEEK! AS we go to press ! Imagine this ! 7out of 9 test engagements HELD over for 3d advanced-price week! BUSINESS was so terrific in the first few days OF the second week (9 out of 9 held over!) THAT a 3d advanced-price week is essential! YOUR TOWN WILL SOON BE A BOOM TOWN !