The Film Daily (1941)

EQUIPMENT NEWS W DAILY Friday, January 31, 19 =Vr-^\-DAILY A Second Section of THE FILM DAILY comprehensively covering the equipment field, published every second Friday, except holidays, by Wid's Films and Film Folk, Inc., 1S01 Broadway, New York City. John W. Alicoate, Publisher; Donald M. Mersereau, General Manager; Chester B. Bahn, Editor; George H. Morris, Equipment Editor. West Coast Bureau, 6425 Hollywood Boulevard, Hollywood, Cal., Ralph Wilk, Bureau Chief. PLAIN TALK . . . about equipment (.Continued from Page 1) bread alone. Much of mortal existence rests upon comparison and contrast. For their discernment, human senses have been provided. The proper employment of those senses under the aegis of an organized mind is designated as judgment. Consequently, when the individual who seeks film entertainment discovers that, everything being equal, a picture can be more fully enjoyed when comfort is provided than when it is absent, — even ever so little, — that individual is going to think in terms of GETTING comfort in full measure. In those situations where there is but one convenient theater to attend, the patron of course has to "beg for cold comfort." But on the other hand, in this day and age of rapid transit and transportation, the chances are that the moviegoer can find a nearby film oasis where he doesn't have to put up with comfortless film-viewing. A MYSTERY, deeper than any yet con** trived by an ingenious scenarist, is why such a vital exhibition essential as topflight seating is neglected by such a substantial increment of theater-owners. Perhaps the most logical clue to the neglect is the understandable preoccupation of many good showmen with problems of the day, both in and outside of routine business. There has been much, admittedly, to distract all minds. But this has not prevented the more progressive outlets from recognizing the good principle that the show must go on, — and so must provisions for the public's comfort. Never in all the history of our industry has the art and science of seating been at such a high level, nor has the luxury of the modern theater chair meant so much in sustaining patronage and building it. Renews With Altec Independent Theaters, Inc., has renewed an Altec agreement for sound and repair-replacement service for their 11 theaters in Chattanooga and Memphis. H. B. Moog negotiated for Altec. New Canadian Theater Montreal — Arrangements are being completed for erection of a theater to cost $40,000 on principal street of Longueuil, Que., to seat 600 persons. L. J. T. Decary is architect. Allison Chooses Ideal Mooresville, Ind. — Harmon Allison has re-seated his Ritz Theater here with Ideal chairs, purchased from Indiana Theater Equipment Corp. NTS Pittsburgh Branch Lists Latest Orders Pittsburgh — National Theater Supply Co. here has listed the following houses as having been furnished with equipment by the organization: L. B. Monrow's Princess, Shinnston, W. Va., Walker White screen, Simplex E-7 projector, Simplex High lamps; Shadyside Amusement Corp.'s local Shadyside, Hertner rectifiers; J. S. Stahl's Park, Munhall, Walker White screen, Simplex projector and lamps, Alexander Smith Crestwood carpet, Hertner generator, and Irwin seats; Sheraden Theaters, Inc., received Super Simplex projection, Simplex H. I. lamps, Crestwood carpet and Hertner generator; while this latter order was duplicated, plus a Walker screen, for S. Hamauer's State in Beaver Falls. Open Telenews Tomorrow Cleveland — Telenews Theater, first all-factural theater built here by Herbert Scheften, Albert G. Burger and associates who operate similar theaters in Chicago and San Francisco, opens officially tomorrow. A preview of the theater was held last night for newspaper representatives and invited guests. Irving Reuben, assistant manager at Warners' Colony Theater, has been appointed house manager. Shafran Launching Project Sharon, Pa. — Louis Shafran, business man here, as announced plans for construction of a theater and business block in Sharon's East Side to cost $90,000. The contract has been awarded to Paul Glenn, local builder, who will start work on the project immediately. The theater will be equipped and operated by Warner Br-os. and will seat 938 persons. Negro House Progresses Houston — Foundation has been laid for a $30,000 theater here for Negroes. Construction of the building itself will begin immediately. The theater, being built for M. M. Lewis, will seat 550. Harry Guiberson is the engineer for the project. Mid-State Stand Bows Tompkinsville, Ky. — The new Sparks Theater here, sold by M. H. Sparks recently to Mid-State Theater Co., Cookeville, Tenn., has opened for business. Brilliant Program Display ADLER "THIRD DIMENSION" LETTERS— All Sizes for Interchangeable Use and New Exclusive "REMOVA-PANEL" UNITS Adler Silhouette Letter Co. 2909-G Indiana Ave., Chicago 33-G West 60th St., New York Hollingsworths to Have Third Beatrice Stand Beatrice, Neb. — Frank and Marie Hollingsworth, owners of the local Rialto Theater, have purchased from Emma V. Dwyer the property recently vacated by the A. & T. Drug Store and the Pemberton Shoe Shop. This property is located on the main street of Beatrice, almost directly across the street from the Pix Theater, which is also operated by Frank and Marie Hollingsworth. Work will start tomorrow to remodel this building into a modern theater of approximately 400 seats. It is planned to have the job completed with the theater opening in late March. Scott Ballantyne Co. of Omaha will supervise the remodeling and furnish all equipment. Bevley Bows Today Cincinnati — James Rodgers opens his new Bevley Theater, E. Huntington, W. Va., today. B. N. Peterson, National Theater Supply representative, recently equipped the theater with new Super Simplex projectors, Simplex 4-Star sound, Simplex High Intensity lamps, new Bausch & Lomb treated lenses, Walker screen, Irwin chairs, Alexander Smith's Crestwood carpets and other items. The theater was constructed by the F & Y Construction Co., Columbus, O. COmMG and G0IIK ED HARTLEY, circuit contact for NTS, h turned to New York on Wednesday from it Mid-West. LESLIE ABBOTT, vice-prexy of Motiog I has arrived on the Coast via Salt Lake ~ I! Dyer Purchases Ritz Burkesville, Ky. — Ira B. Dyer, who formerly owned the Uptown at Tompkinsville, Ky., has returned to the trade again with the purchase of the Ritz Theater here from Haskell Nivens. R. A. Jones is handling the Ritz for Dyer. Remodeling Lyric Louisville — The Lyric Theater, Negro house operated by Dudley Williston, Indianapolis, is being completely remodeled and renovated. ROY BOOMER, Motiograph sales mana been on an installation inspection trip took him from Chicago to Louisville. ELLIS W. LEVY, manager of the San || Cisco Telenews Theater, is in Clevelanc supervise opening of the Telenews Theater t J. E. McAULEY of McAuley Mfg. Co. wjl town this week, and will be in New York* the forthcoming NTS sales meeting. JOHN HERTNER of Hertner Elec. Co. will be in New York for the NTS conclave. A. A. FEINBERC. U. S. Air Condition^ prexy, concludes his current business visi to New York today. JOHN EBERSON, film theater architect, l<* New York next mid-week for Texas. W. W. IRWIN of Irwin Seating Co., R| WALKER of Walker American Corp., H* Y STRONG of Strong Electric Corp., and E. \M NER of Wagner Sign Service, are among ecij ment solons who will be in town for the sales meeting. DREW EBERSON, junior member of John I Drew Eberson, arrived in New York yestc i afternoon from Florida. New House for Cincy Cincinnati — Robert L. Fitzwsa will erect a new 700-seat theater^ Queen City and Harrison Ave., joining the Lick Run Playgroul here. The theater will be of bifl and concrete with terra cotta fret. A parking lot will adjoin the edit *. Dunaway Is Promoted Bridgeport, Pa. — Peter F. Hag president of the Charles P. Cochr; Co., announced on Wednesday tl at the organization's annual meeti James W. Dunaway. general s£ manager, was elected a vice-pri dent. For S0UI1D SYST€mS CONSULT MOTIOGRAPH INC OR YOUR Independent Supply Dealef