The Film Daily (1942)

Intimate in Character International in Scope Independent in Thought MLt COFT ^ _ DO NOT REMOVC The Daily Newspaper Of Motion Pictures Twenty-Four Years Old FDAILY &£ 82, NO. 1 NEW YORK, WEDNESDAY. JULY 1, 1942 GOV'TJO GET UMPIJALES PL Conf erToday on 25% Cut in Film Delivery Mileage Film Exchange Reps, and Carriers To Study Means Of Complying with Order Ways and means of complying with the Government order curtailing deliveries in an effort to_ conserve rubber and gasoline will be considered today at the New York Film Board of Trade offices by local film exchange representatives in cooperation with a special carriers' committee. The order is scheduled to go into effect today. Under the edict, film delivery services will be required to slash their mileage 25 {Continued on Page 8) Michigan Asks ODT For Delivery Relief Detroit — David Newman, attorney for Co-Operative Theaters of Michigan, is in Washington seeking relief on present regulations affecting film deliveries, which are creating plenty of trouble for local exhibitors, distributors and carriers alike. Newman is appearing in this instance (Continued en Page 7) WPB Prescribes Method for Getting Repair Materials Washington Bureau of THE FILM DAILY Washington — Distributors of maintenance and repair materials to moving picture and other theaters are eligible to apply for priority assistance on Form PD-1X, the Distributors Branch of the Division of (Continued on Page 8) "Pied riper" to Debut At Palace, Rochester Twentieth Century-Fox yesterday completed arrangements with Jay Golden, manager of the RKO Palace, Rochester, to use the theater as the site of the world premiere of "Pied Piper" on July 16. Among the film personalities who will attend the opening are Monty Woolley, Anne Baxter and Otto Preminger, who have roles in the film. WARNS OF "EXCESSIVE DEMANDS" Use of Screen to Instruct, Not Apprise and Entertain, Will Empty 17,000 Theaters— Coe Warning that "eagerness to win the war, coupled with recognition of the power of motion pictures, is apt to impel the unknowing to excessive demands on motion pict u r e s" was sounded by Charles Francis "Socker" Coe. M P P D A vicepresident and general counsel, in addressing a private luncheon of business men here over last week-end. Such excessive demands, Coe asserted, would result in "two dire things." "Instead of apprising the peo "SOCKER" COE pie, we might begin to instruct them. That would empty the 17,000 theaters. The greatest public contact would so be lost for all purposes," the new MPPDA exec, said succinctly. "Our people now go eagerly to these theaters." he pointed out. "The first job of producers and exhibitors of motion pictures is to keep pur people going eagerly. If we seek to instruct the people, we miss our mission. When we entertain and apprise them, we achieve our highest function." The industry's 100 per cent enlistment in the war's prosecution was cited by Coe, who told his audience: "I know the men who make the pictures. I am, and have been, in intimate contact with them. Without reservation, I (Continued on Page 7) Myers Hails Metro Policy on "Miniver' Metro's decision not to ask advanced admissions for "Mrs. Miniver," disclosed Monday by Nicholas M. Schenck, Loew's prexy, was greeted yesterday by Abram F. Myers, Allied board chairman and general counsel, as "a tremendous contribution to the good-will of the industry." Myers, in New York, said that ex (Continued on Page 7) Warners and Sosna Expected to Appeal St. Louis — Warners is expected to take an appeal from the ruling handed down by AAA Arbitrator Ethan A. H. .Shepley, directing it to offer its fims for some run it shall designate to Louis Sosna, operator of the Sosna Theater, Mexica, Mo. Shepley in his 15-page decision also directed that the Vitagraph pic (Continucd on Page 6) Find Big Re-issue Audience 91% of N. Y. Fans Polled Would Patronize First Disney Feature Ready for S. A. Market Initial Walt Disney feature produced for the South American market as a result of his last Summer's trip through Latin America has (Continued on Page 8) Overwhelming majority of film fans would welcome an opportunity to see the better motion pictures of the past 10 years, it is indicated by a survey made in New York bv Dr. Leo Handel, chief of the Motion Picture Research Bureau. Coming at a time when several companies (Continued on Page 6) Industry Committee Will Meet with Arnold, Wright; Confident of Green Light Thurman W. Arnold, Assistant Attorney General, and Robert L. Wright, special assistant to the Attorney General, and head of the D of J's film unit, will receive the final draft of the UMPI substitute sales plan in Washington on Friday from an industry committee, it was learned authoritatively yesterday. Personnel of the committee in all probability will include William F. Rodgers, UMPI's head; Austin Keough, Paramount's legal chief; (Continued on Page 7) RKO Sales Conclave Opens Here July 27 RKO Radio will hold a national sales convention at the Waldorf-Astoria, with business sessions spanning July 27-29, it was announced yesterday by Prexy Ned E. Depinet. With home office execs, and reps., attendance will approximate 250. (Continued on Page 7) Pittsburgh or Columbus May Get Allied Meeting Allied's board meeting, scheduled for mid-July, may be held in either Pittsburgh or Columbus, it was learned yesterday. Originally scheduled for August, (Continued on Page 7) Reduced Rates, Too, For Gals In Service? Detroit — Problem of admission of women in uniform at reduced prices has been raised here, following the formation of the WAAC. General policy of leading exhibitors here grants varying reductions to servicemen, although only a few grant entirely free admission, and escorts are included by some and not by others. Actual policy toward gals joining the WAAC has not been set, but on Film Row sentiment is veering toward equal treatment for both sexes.