The Film Daily (1942)

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Bosses \NAUS COifCO CfS£ £Mf ALL NON-HOLIDAY RECORDS FOR SEVENTEEN YEARS SMASHED as sixty thousand people jam their way into the New York Paramount to see Irving Berlin's "Holiday Inn" during the first three days of regular playing time! In an attempt to handle the crowds, the Paramount opens at 8 a. m. Saturday — and stays open until 5 a. m. Sunday! Credit a terrific show — and a terrific campaign on the air! Fifty-five major network shows are plugging "Holiday Inn" — all of them selling tickets for YOUR dates! Paramount adds two coastto-coast broadcasts — and prepares a lineup of THIRTEEN recorded and script programs for local use! GET SET FOR THAT "HOLIDAY" BUSINESS! I* f. aire |j||; A Mark SandrJCh Production it if! , f *?• ff.J M -111 ^j