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Friday, March 2, liu
Times Square Red Cross Demonstration March 1^
Class of Nurses Aides to Graduate as Colorful Feature of Broadway Program
(Continued from Page 3) the industry, as in all previous drives, has marshalled its foi'ces in planning an overall campaign which calls upon the co-operation of exhibitors, distributors, theater managers, salesmen, sales managers, exchange managers, publicists, industry leaders and every employe working in the home office, exchange, theater and studio fi-om Coast to Coast.
Times Square Ceremonies
In the New York Metropolitan area, special kick-off ceremonies will take place on the opening day of the theaters' collective drive.
Times Square's "Statue of Liberty" with the huge three dimensional Red Cross standing in front of it will be the scene of a dramatic parade and Red Cross demonstration, when a class of nurses' aides will be graduated with the traditional capping and candlelight services. Leading figures from all branches of the Military, the Red Cross, and the industry, will be present as well as nurses recently returned from battle fronts. Color will be added to the event by the participation of groups of children dressed in the costumes of the United Nations. The ■same day will see similar ceremonies taking place in each of the boroughs and Westchester.
Collections naturally will be the prize objective of the campaign and already home office, exchange and theater employes have pledged contributions to the Red Cross. To start theater collections from patrons off effectively, as many houses as possible will conduct special activities the opening night of the drive. Broadway show palaces and neighborhood houses which feature vaudeville will include stage tableaux or presentations in tribute to the Red Cross.
Broadway Co-op Sought
In the Broadway area, where all theaters will feature special Red Cross decorations, theatermen are attempting to engage the co-operation of the Broadway Association so that Broadway will be amply covered with Red Cross banners, posters and collection facilities.
Similar Red Cross activities are being planned by exhibs. all over the country and no town or village that boasts a theater, no matter how small, is being overlooked. Last year, the Royal Theater in Northome, Minn., with a population of 258 collected $125 for the Red Cross, while the New Theater in Faukton, which has a population of 747 persons collected $1,101, more than one dollar per person.
To date over 13,000 of the nation's theaters have pledged their aid to the drive and pledges are still being received with the indication that this
^^Wotnan in Windotv" and '^^Lady Vanishes''
Miami — The blonde cashier at the local Capitol Thfeater stepped out of the box-office for a moment and did not return. Neither did the cash box containing more than $700. — the day's receipts. Loren Stiles, assistant manager, who had relieved the gold-tressed damsel, discovered the loss immediately, but the cashier had vanished. She had been with Wometco for only a few days and had used a stolen social security card plus a false name to obtain the position.
Pensacola Seating Ordinance Repealed
Pensacola, Fla. — The City Council in special session repealed an ordinance passed in January regulating the seating arrangements in local small theaters. This was an emergency measure and would have permitted more seats to be installed in the rebuilt Florida theater, which was damaged by fire several months ago. Under the old code aisles with seats on each side were required to be at least 42 inches in width at the stage and expand 1% inches for every five feet back to the foyer. The January ordinance allowed aisles to be not less than 44 inches from front to rear and no aisle over 85 feet in length. The action was rescinded to allow time for competent engineers to make a survey of the situation.
Gulf Theaters Upheld By Fla. Supreme Court
drive will set a record in the number of theaters participating. Last year's
Red Cross Drive was so conducted by 13,434 theaters. To date, 13,071 houses are pledged, according to this report released yesterday.
Exoliange ."Vrea Theaters in Pledsert
or State Territory to Date
••Albany , . . . 800 200
Atlanta 978 526
Boston 682 485
•'■Buffalo 292 293
Charlotte 556 402
Chicago' 710 695
Cincinnati 544 .371
Cleveland . '. 480 450
Dallas 1,030 780
Denver .318 139
Des Moines 381 320
Detroit 582 357
Indianapolis 360 260
Kansas City 540 424
Los Anreles 619 421
Memphis ........ 4.34 430
Milwaukee 355 343
Minnea.polis ...... 826 710
New Haven 185 181
No. New Jersey . . 262 247
New Orleans 531 408
New York 728 724
Oklahoma City . . . 434 348
Omaha 356 296
Philadelphia 629 623
Pittshurg-h 606 601
Portland 219 201
St. Louis 550 464
Salt Lake City . . . 378 178
" * San Francisco .... 500 500
Seattle 281 135
Washington 63 60
* "Rhode Island 66 56
Kentucky 254 118*
Virginia . 307 140
Maryland 222 154
* "Delaware 33 33
TOTAL ......16,480 13,071
• Last week's figure, new one not yet received.
""Pledged 100 per cent.
Tampa, Fla. — The State Supreme Court has upheld Circuit Judge Sandler's dismissal of a suit in which certain landowners sought to enjoin Gulf Theaters, Inc. from using a 15-foot-wide strip along Old Nebraska Avenue, abandoned last Spring by the County. Gulf Theaters asked that the strip be vacated so it could build a modern theater on its property abutting the strip.
Wallace Confirmed;! Trade Benefits Seei
(Continued from Page 3)
spoken at length with producer the educational value of pix, their potential benefit in condit ing the world for peace and inte tional amity.
His appointment to the Comm post is expected to mean the m: tenance of the pix work now dom that department, with possible largement of the office headed Nathan D. Golden, department specialist.
DeVry's New Chief Engineei
Chicago — DeVry Corp. has na Ira Fleming chief field engineer, will co-operate with the Govemn agencies for booth equipment vice and panoramic gunnery trn ers used by the armed forces, hi new service is being expanded tc n elude an export division.