The Film Daily (1945)

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^WMSsIR^ ii ^ :] ^. i** ' w o -v V .a^^ C\i \ >.>j ^-^ n> ยป< V ^<> In the European and Pacific THEATRES . . . it's BATTLE TACTICS . . . that bring VICTORY In YOUR THEATRE . . . it's SALES TACTICS That's why the EXHIBITION Generals use the NSS PLAN OF ATTACK ... to break up resistance . . . around your patron's POCKETS ... by using a TWO-PRONG drive from either flank of your theatre FRONT . . . with ACCESSORIES . . . ENCIRCLING them ... in your LOBBY . . . with MORE ACCESSORIES ... and then pushing forward ... in an overwhelming FRONTAL ATTACK . . .from your SCREEN . . . with those mighiy TRAILERS that NEUTRALIZE any resistance It's the kind of STRATEGY that SELLS SEATS . . . take it fromyour SALES GHQ ### 1 a nfiTionfiL ^Cfieen service PRIZE BHBV OFWEIttOUSJRY