The Film Daily (1945)

tdnesday, August 8, 1945 DAILY: B's Nine-Month inings Increase li (Continued from Page 1) ;ions of $14,200,000 for taxes and J,000 for unrealized losses on d assets less the estimated tax Jefits resulting therefrom. "Jk profit for the nine months \S May 26, 1945, is equivalent to ■f per share on the 3,701,090 res of common stock outstanding, sompared with $1.36 per share for corresponding period last year, ubsequent to May 26, 1945, the ipany sold its investment in the ;k of Decca Records, Inc., at a net fit of approximately $1,350,090 ;r provision for Federal income es, which profit is not included '^e statement of profit and loss Whe nine months ended May 26, 'he gross income after eliminatinter-company transactions for nine months ended May 26, 1945, ounted to $105,437,879", as corned with $105,839,366 for the corponding period of 1944. Current assets, including cash of ,808,701, amounted to $66,432,636 May 26, 1945, whereas current jilities on the same date were ,480,574. »s Moines to Be Scene State Fair" Debut (Continued from Page 1) s, vice-president in charge of disbution. 5'ollowing the opening at the Des lines Theater, the picture will play over 65 other Iowa cities and vns. Al committee sponsoring the acities in connection with the preere include Governor Robert B. ae, Mayor John MacVicar, Gardr Cowles, Jr., president of the Des )ines Register and Tribune; A. H. ank, president of Tri-States Thea' Corp., and G. Ralph Branton, genii manager of Tri-States. The campaign, under the direction Hal Home, director of advertisj publicity exploitation, will be rsonally supervised by Exploita►n Manager Rodney Bush. i\ev Rosian Stricken Indianapolis — Peter F. Rosian, niversal district manager is conled to his roof here at the Hotel ncoln with a severe attack of nsilitis. SEHD BIRTHDRV GREETinGS TO: AUGUST 8 Sylvia Sidney Walter V. Derliatn Al W. Schwalberg Sidney C. Alexander John Hobble Phil Abrahams Joe Orlando Sherry Hall ▼ ▼ ▼ Situation Well in Hand! PHILADELPHIA • • • "PRIDE OF THE MARINES," as sturdy a recruit as ever came out of the Warners' boot camp in Burbank to go inlio service lor exhibitors, passed iinal inspection with honors last night at a special reunion of Guadalcanal veterans in the Grand Ballroom 'of the Bellevue Stratford Hotel, Philadelphia with Gen. A. A. Vandergrift, the Marine commandant, heading the list of notables present and at similar gatherings of Marine vets in two dozen other cities throughout the country and the picture will start its first hitch today at the Mastbaum Theater in Philly, where it should lose no time in covering itself with box office glory T y ▼ • • • IN THE TRUEST WARNER TRADITION of public service, the "Pride of the Marines" launching campaign as devised by Mort Blumenstock and his publicity cabinet, together with Harry Goldberg and his theater department publicity boys, wasn't merely a ballyhoo stunt to call attention to a new motion picture but served a miost worthy purpose in honoring the First Marine Division veterans on the first anniversary of their Guadalcanal push — the move that marked the turn of the tide in the Pacific war Many heroes of that campaign, now back in civil life and largely forgotten, received the first mite of the tribute due them at last night's reunions ▼ TV « • 0 THE GOOD-WILL VALUE of this kind of promotional campaign is beyond calculation but the enthusiastic co-operation and participation of civic leaders, newspapers, radio, merchants and others is ample evidence that the idea had popular appeal and approval and the holding of celebrations simultaneously in all key cities so that no veteran would be overlooked no matter where he happened to be located now, not only was a generous gesture but this blanketing of the country with newspaper, radio and other publicity was a combination of good showmanship and good citizenship whose fruits will be reaped by exhibitors playing the picture in the weeks to come ▼ ▼ ▼ • • • EVERY TIME THOSE WARNER BOYS stage a gala world premiere they come up with a number of new and novel "firsts" and the "Marines" campaign was no exception What's more, some of the "firsts" in this case were negotiated with leading Philadelphia institutions which had never before joined in a motion picture promotion But the good taste and distinctiveness that characterized the "Marines" campaign, the unquestioned worthiness of the cause, and the merits of the picture itself were among the factors that induced merchants, newspapers, radio stations, etc., to co-operate in every way from special window displays, acres of newspaper space and countless radio plugs to the kind of personal word-of-mouth advertising that often is more effective than a'.l the rest because of its direct contact and personal impact T ▼ ▼ • • • "PRIDE OF THE MARINES" marks a further step forward in making exploitation dignified without losing a bit of its effectiveness It is a trend well worth developing and a development that makes the spearheading Warners worth watching when their next gala premiere comes along ▼ ▼ ▼ • • • WE'RE AVENGING PEARL HARBOR! ▼ ▼ ▼ Flesh Shows Ordered Sn All Cuban Stands (Continued from Page 1) by both theater operators and artists, including street demonstrations by the latter and the shuttering of a number of Havana houses in protest against attempts to enforce an older decree. First decree, signed by former President Batista in 1941, called for only twice monthly flash shows in Havana theaters and those operating in capitals of the provinces and towns of more than 20,000 inhabitants. Exhibitors fought that order on the ground that there were not enough top flight performers available in Cuba and that second-raters hurt attendance instead of boosting it enough to pay salaries for ai'tists. Decree was strengthened in 1943 to embrace all Cuban theaters. President Grau based his new decree on the Cuban constitutional provision that it is a government duty to give occupation to all citizens without work. Exhibitors, however, contend that the government should solve its problem by establishing a national theater, or subsidies, rather than by placing the brunt on the theater operators. As it stands now, the only theaters not required to use flesh will be those with inadequate stage space or too poior business and these must furnish proof to the Labor Minister, designated as in charge of all matters dealing with the new decree. m India Looming as Vast Pix Mart, Says WE Exec. (Continued from Page 1) try on leave after five years in India. The people, he said, are enthusiastic movie fans and when their purchasing power increases, as Young believes it surely will, the market will be enlarged. Young said there are only 2,000 theaters in the country for a population of over 400 million, but that all theaters are wired for sound and over half use U. S. equipment. Native product, he noted, may run for a surprisingly long time, sometimes a full year. As a result there is a backlog of pictures with not enough theaters to play them. Young praised the Indian government's compulsory educational film program, under which shorts are produced on such subjects as agricultural methods, industry and hygiene, with every theater required to play one subject on every program. TO THE COLORS! * ARMY • EDDIE MURPHY, RKO assistant shipper, Philadelphia. ■XBas