The Film Daily (1946)

riday, July 19. 1946 ill ees Mutual Aid by llms, Press, Radio (Continued from Page 1) imulates interest in each other, it ; pointed out by Leo Handel, M-G-M (iifi^-or of audience research, in an ;'K\^in today's Printers' Ink. ■Basing his findings on a number research studies, conducted by difrent organizations at different aces and times, Handel concludes at "Apparently the ardent dial w'ister just naturally shows a conierable interest in motion pictures id current news events, whether ey concern the UN or the problems Li'l Abner." [ Handel's article, based on his a-thcoming book, "Film Audience esearch," notes that "The radio ?tener sometimes buys a newspaper get a more detailed account of an •ent he heard mentioned on a newsi-st. A newspaper reader sees a •view of a motion picture and wants • see that movie. The story of an jtstanding motion picture may be ablished in books, in serial form in agazines or newspapers or as a .dio serial." The advertising field, Handel :)ints out, quickly realized these consctions and took advantage. He oted the advertising of motion pic,ires in newspapers and on the air, id the advertising of radio prorams in newspapers and magazines, ad the advertising of newspapers yev the radio. DAILY: vapital MPTO Com. to •rotest D. C. Ticket Tax (Continued from Page 1) The committee includes Carter arron, Fred Kagood and Brylawski. Brylawski said the committee will 'repare a case protesting the tax bejre the District commissioners and ^.ter before a Congressional committee. t A special committee created by the bmmissioners proposed the 10 per 2nt tax increase and estimated it 'ould bring a return of $1,00,000. There is little chance, however, lat Congress will get a chance to snsider the tax increase at this seslOn, even if approval is given by the ,'istrict commissioners. SEND BIRTHDAY GREETINGS TO: )uly 19 Floyd L. Weber Merlin Hal! Aylesworth Arthur Jeffrey Edward Sloman July 20 Maurice Marks Muriel Evans Katharine Stevens July 21 Lawrence A. Urback Lenore Ulric Allan Josiyn Ken Maynard I. F. (Mike) Dolid Friday's Fade-out • • • CUFF NOTES: If you think that it's all smooth sailing ior J. Arthui Rank in his home bailiwick, guess again F'r example, in the London Dcrily Worker you find Sidney Cole, a vice-prexy of the Association of Cine Technicians, viewing with alarm Rank's recent moves and American alliances "The domestic monopoly," cries Cole, "is growing up into a fine international cartel.". . . • Oscar Serlin has raided Hollywood for the leads for "Life with Father's" ninth touring company Edwin Maxwell, for the past 10 years identified with Cecil B. De Mille as associate director and actor, and his Missus, Betty Alden, who has played in more than 50 pix, arrived in New York yesterday from the Coast to start rehearsals Monday. ... • The chap who has plenty on the ball can always expect to be kept busy Witness Al Butterfield, who is taking over RKO Pathe's publicity and advertising program, along with other managerial duties. ... • Add Signs o' the Times Dep't.: Oranges selling at 15 cents each at the Long Island Rail tioad station fruit stand. ... • Having trouble holding the lobby crowd when the theater is full? You might take a tip from Harry Greene, manager of the La Crosse (Wis.) who has engaged a gal sketch artist to do quick portraits of the waitees Everybody's happy now, sez Greene. ... • Down in Pineville, La., O. O. Hauber, who operates the Hauber Theater, has devised a unique box office which enables a single employe to sell and take tickets and operate candy and popcorn concessions Boy, oh, boy, if Br'r Hauber ever ties up with Horn and Hordart!!! . . . VCol. Jack L. Warner has been named a director of (he newly-formed Army Air Forces Association T ▼ T • • • THIS AND THAT: Add All-the-Comforts-of-Home Dept.: Patrons of the Met-N-Mo-V, Jackson, Tenn., drive-in, are invited to come with their pipes, smoking jackets and bedroom slippers But maybe the ultimate in offered drive-in service is to be found at the UnderwoodEzell Trail, San Antonio, where there's not only a bottle-warming service for babes but free tire changing to boot. ... • Phil M.'s crusade to improve Long Island Rail Road service is bringing him mash notes these days Writes Sid Blumenstock of 20th-Fox, "As a humiliated, beaten, down-trodden commuter, I certainly welcome having the mighty power of an editor on my side" The LIRR, by the way, has been explaining it can't clean cars used for race track service because there's no time between trips Well, Whyinhell must a car at 9 a.m. still resemble a Tobacco Road pigstye? . . . • Ted Eshbaugh, celebrating 15 years as color cartoon producer, will be interviewed tonight by Faye Elizabeth Smith on her WNBT program," "Window Shopper" Eshbaugh's first color cartoon production, including the film and original drawings, is on permanent exhibition at the Los Angeles Museum His recent production, "Capn' Cub/' being distributed by Film Classics, will also be televised. ... • Good gag; Duluth's Norshor Theater, marking its fifth cmniversctry, distributed wooden nickels to the city's stores to be passed out to customers Twelve of 'em brought a free admission during anniversary week. ... • Film execs, should investigate Peter Irving, the OP A radio director The young man writes, directs, and produces his own shows a la Orson Welles T T T • • • PERSONAL OBSERVATION: Johnny Q. Public, now increasingly restive over discourtesy, sloppy service, etc., has only himself to blame Johnny Q. also has the cure in his own hands Just so long as he only mutters, the situation will persist, whether it's in a theater, a restaurant or a store Let Johnny Q. report the discourteous usher personally to the manager, the "sassy" clerk to the store management, and send back bum food to the chef, and there'll be a change for the good all the way 'round T T ▼ Crescent Divests Three Companies (Continued from Page 1) Elmer D. Davies yesterday by George H. Armistead, Crescent attorney. Accompanying the report was a request for a six-month extension on the other two corporations and Judge Davies immediately signed an order granting the extension. Compliance with the court's divestiture order was met as to Cherokee Amusement Co. by retiring all stock in the corporation owned by Rockwood Amusement Co. and Earl Hendren, leaving W. H. Parrott as the sole owner. The same plan was followed as to Ruffin Amusement Co. leaving W. H. Ruffin as the sole owner. Kentucky Amusement Co., Inc. has been dissolved and a new company formed with Robert H. Enochs as principal stockholder and manager of the one theater operated by the corporation of Elizabethton, Ky. The two corporations yet to be reorganized are Cumberland Amusement Co. and Lyric Amusement Co., Inc. The latter corporation is confined to the operation of theaters in Huntsville, Ala. The dispositions enumerated are said to represent the wishes of Sudekum prior to his death and have been carried out by his attorneys without questioning the effect the death of Sudekum may have had on the authority of the court order. This compliance virtually ends court action which began in 1935 and attracted nation-wide attention. Rank Plans Quick Start Of Production in Aussie (Continued from Page 1) ciation with such a personality who stands as the leading individual in the entire motion picture industry." Occasion was a testimonial dinner given by GUT stockholders to thank Rydge for his efforts in behalf of the company which was in financial difficulties when he took over. Chi. Arbitration Dotes Chicago — Hearing dates have been set for two arbitration complaints. Vision Theater case has been postponed to Sept. 24, while the Monroe Theater complaint is set for Sept. 17. FAMOUS FIRSTS /i t> # i"ii| IP * OFi/i #'111*" #' 'lil)<i"l>fi"" TMIKING FILMS "l"HE first "portable" sound cameras, used ' by Fox Movietone in Paris, weighed half a ton! This equipment was used in making the first sound films of such notables as Clemenceau, Marshal Foch, Mussolini and the Pope. Edmund Breese is authority for the statement that "The Master Mind," which he wrote and appeared in, was the first "synchronized" picture. It was a six-minute subject, made by Edison in 1908.