The Film Daily (1946)

Wednesday, September 25, 1946 V*^ DAILY Poprorn Sales Called Exhib. "Transfusion' Apathy of Eastern exhibitors to : ive for supplementary income, ch as the sale of popcorn in their leaters, was labeled yesterday as Hire -^ilatoriness," by Leslie E. '.h\i^4. head of Andrews, Inc., ex,a pn^ts division of Century The:,ters. The field of supplementary income was touted by Schwartz as a blood transfusion for exhibition." Noting increased competition from radio, sports events and 16 mm. exhibition, Schwartz declared that "additional revenue from the sale of popcorn, candy and soft drinks within the theater might very well t Qualize this competition." "We are not in accord," he said, with the pious expressions of theaiermen who say that the sale of popcorn in a theater is 'not showbusiness,' or 'cheapens the theaters'." Reluctance on the part of theater operation "has cost exhibitors in this part of the country hundreds of ihousands of dollars each year," he declared. "And it is our conviction that the social event of 'going to the movies' is made much more pleasurable, as any social event would be, !iy the addition of something to eat." Schwartz's statement came with the announcement of a convention of Century personnel at the WaldorfAstoria on Oct. 8, at which time the circuit's extra-profits plans will be outlined. All Century district managers will attend. On the dais, in addition to Schwartz, will be A. A. Ilovell, president of Century; Fred J. Schwartz, vice-president, and Joseph R. Springer, general theater manager. Farrow Meets Industry Press at Para. Luncheon Representatives of the New York industry pi'ess met John Farrow, director of Para.'s "Two Years Before the Mast," which opened at the Rivoli yesterday, at a luncheon hosted by Curtis Mitchell, Para, adpublicity director, at the Monte Carlo yesterday. Farrow was accompanied by Paul Mantz, Bendix trophy winner; Herbie Coleman, his own assistant; Harry Kaplan, Para, unit manager, and Roy Kruger, Para, prop man. Home oflfice reps, at the luncheon included in addition to Mitchell, Gordon Swarthout, Hiller lunes, Al Wilkie, Allan Jackson and Lou Pelegi'ine. SEND BIRTHDAY GREETINGS TO: Sept. 25 Jack Level Robert Wyler Harry Mayer Fay Wray Hazel Anderson Albert Kaufman Barbara Lynn Paul Gulick Robert Condon ALONG • • • HOLLYWOOD GOING BROADWAY: Claire Trevor and Philip Dom will co-star in "The Big Two," which Robert Montgomery will produce in association with Elliott Nugent. ... # Paul Bumiord, formerly British film director, who chalked up some Columbia and M-G-M screen credits, will produce a musical version of "Don Quixote," with Robert Presnell, Sr., of "My Man Godfrey" and "Meet John Doe" fame, supplying the book. Announcement of the music composer is on the way. ... • Charles Laughton will make good press copy while he prepares for "Galileo.". . . • Mischa Auer is basing his forthcoming income on the outcome of Vinton Freedley's decision on "The Temporary Mrs. Smith.". . . • Please Note: "The Bees and the Flowers," which opens tomorrow, was bought for f.lms by M-G-M in Oct. 1945, eight months before the disbanding of the New York play department, and Joe Pasternak will give it a screen treatment under its original title, "The Birds and the Bees.". . . • Russell Arms has been granted permission by Warners to play the lead in "The Turquoise Matrix," legit drama opening Oct. 2 at the Belasco Theater, Los Angeles, and headed for Broadway Former silent screen vamps, Louise Arthur and Betty Blyth also are in the play, adapted by Gabrielle Winship from a novel by Ruth Cole. ... • Jerry Horwin is here from the Coast to make arrangements to produce on Broadway the play "Victoria Winked," by B. Harrison Orkow, which he has acquired. ... • Lois Wilson gets the leading feminine role in "A Family Affair.". . . • Basil Rathbone opens Tuesday in "Obsession" at the Plymouth, co-starring with Eugenie Leontovitch in this two-character play. ... • AND, let us not forget Ingrid Bergman who arrives here next week to start re heaisals in Maxwell Anderson's "Joan of Lorraine," which is scheduled lor presentation at the Alvin T ▼ T • • • CUFF NOTES: Al Bloomingdale, now in New York, has been signed by Columbia to produce "The Petty Girl," rights to which have been acquired from RKO Dave Rose Clippered to London yesterday from New York to confer with James Mason He plans to return here in several weeks for further conferences wth American execs. . . . • Take it from Bill Benton, Assistant Secretary of State, films have "greater impact per capita" than radio broadcasting. ... • Didja know that Carl Bamford, prexy of Publix-Bamford, has been granted a construction permit by the FCC for a new standard radio station in Asheville, N. C? . . . • That Bears-Rsdskins pro. football game in Baltimore sponsored by the Variety Clubs of Washington and Baltimore rolled up a $125,000 gate. ... • Will H. Hays told the congregations of Wilmington, Del., Presbyterian churches Sunday night that hope for One World is dimming and dictatorship is closing down upon many peoples w^ho looked for freedom in victory. ... • The MPAA has given Loew-Lewin the green Hght for use of the title, "The Private Affairs of Bel Ami.". . . • Herman Oretsky, Fallsburg winner of the Congressional Medal of Honor, will participate with Maj. Gen. Harry A. Voughan in presenting the AVC's citation to Al Jolson at that Oct. 1 testimonial dinner at the Hotel Astor. ... • The Paramount Pictures Club (formerly the Para. Pep Club) is combing the ranks of home office employes for musicians with the object of forming an orchestra. . . . • That new Chicago managers union now being organized will be known as Local B-46 _ _ _ • • • THIS AND THAT: When Irving Berlin comes back from Great Britain, where he's been attending tradeshowings of Paramount's "Blue Skies," for which he composed the music, he'll be bringing back with him a rare Jeroboam of Clan McLeod Highland Whiskey A Jeroboam is English slang for a very large bottle The word is an allusion to Jeroboam, first king of Israel Berlin received the gift at a private dinner party which followed the Glasgow tradeshowing of the Technicolor musical Committee Chairmen For JDA Nominated (Continued from Page 1 1 dent of Columbia Pictures, who, together with Leonard Goldenson, vicepresident of Paramount Pictures, and Sam Rinzler of Randforce Amusements, have agreed to serve as cochairmen of the effort, introduced Lou Novins, assistant to Barney Balaban, and Richard Gutstadt, national director of the Anti-Defamacion League, as guest speakers. Both men delivered inspiring and revealing talks to spark the all-out effort for this year's campaign. Dinner will be held next month to spearhead PDA's fund-raising campaign for the American Jewish Committee and the Anti Defamation League of B'nai B'rith. Among those who attended yesterday's meeting were Henry R. Arias, Barney Balaban, George Bamett, Sam Berns, B. K. Blake, William Brandt, Max A. Cohen, Jack Cohn, Irving Caesar, George F. Dembow, Carl Erbe, Emil Friedlander, Ix)uis Frisch, W. F. German, Harry Goldberg, Leonard H. Goldenson, Irving H. Greenfield, Richard Gutstadt, Philip Hodes, Fred Hift, Arthur Israel, Jr., Marvin Kirsch, Oscar M. Lazarus, Abraham Leff, Jack H. Levin, Lou Levy, Charles E. Lewis, Milton Livingston, Harold J. Mirisch, Hary Mandel, Louis A. Novins, Louis Phillips, Harry A. Post, Harold J. Rinzler, Samuel Rinzler, Harry Romm, Sam Rosen, Hennan Robbins, Abe Schneider, Fred J. Schwartz, Silas Seadler, Al Senft, Sam Shain, Samuel M. Strausberg, Edmund Waterman, Robert M. Weitman. Harry Reinhart, Canton Theater Operator, Dead Canton, O. — ^Harry H. Reinhart, 54, widely known local theater owner, and head of the Reinhart Realty Co., died in Mercy Hospital, after suffering a heart condition more than a year. About 20 years ago he purchased the McKinley Theater. In 1931 he purchased the Mozart Theater, and three years later acquired the State. Several years ago he formed the Reinhart Realty Co. In this company and in the management of his theaters his two sons, Jerome and Irving, were associated with him. A brother, Leonard, is manager of the State Theater. STORK REPORTS IVest Coast Bureau of THE FILM DAILY Hollywood — It's an eight pound, two ounce baby for the Duke Goldstones at St. Vincent's Hospital, their second boy. Goldstone, nephew of Phil Goldstone, is assistant producLion manager for George Pal's Paramount Puppetoon unit.