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Timed to share headlines with the Demo-' erotic National Convention, "Tap Roots" premieres at the Goldman Theatre in spotlighted Philadelphia on July 14' spearheading dayand-date regional kick-offs in Atlantic City, Allentown, Bethlehem, Harrisburg, Reading, Ocean City, Easton, Lancaster, York and Wilmington.
Hollywood stars brought in from the studio for personal appearances! Full page newspaper ads and complete outdoor coverage! National radio hook-ups including ABC's "Go for the House," NBC's "Supper Club" show and Mutuai's "Heart's Desire" program! Comprehensive national magazine and newspaper cooperative ad tie-ups w'th Chesterfield, General Electric and Lux!
More than a thousand newspaper, radio and television reporters and commentators covering the Convention will have their eyes — and their pencils — on "Tap Roots."
UNIVERSAL-INTERNATIONAL presents
WILLIAM POWELL ANN BLYTH
in NUNNALLY JOHNSON'S
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IRENE HERVEY
ANDREA KING
CLINTON SUNDBERG
Screenplay by NUNNALLY JOHNSON
' From the novet "Peabody's Mermaid" by Guy and Constance Jones
Directed by
IRVING PICHEL
Associate Producer, Gene Fowler, Jr.
Lots of publicity will be garnered in Atlantic City when the judges select the "Mermaid of the Year" as the wind-up of activities for the world premiere of "Mr. Peabody and the Mermaid" at the Hollywood Theatre on July 28. Full national network coverage is pre-selling this picture to millions of radio listeners via such programs as the CBS "House Party" show to find the "most unusual fish story"; Mutual's "Bride and Groom*' program to select "the ideal honeymoon couple"; and Mutual's "Queen for a Day" program to crown a "Mermaid Bathing Queen."