The Film Daily (1948)

Building Remodeling Equipment Maintenance -IFDAILY Page 6 NEW YORK. FRIDAY, JULY 30, 1948 bv ^' New Flora Reversal Processing Machine West Coast Bureau of THE FILM DAILY Hollywood — A new reversal processing machine capable of running 4000 feet of film per hour, instead of ithe previously accepted rate of 1500 feet per hour, has just been put into successful operation at Floracolor, 4800 Melrose Avenue, by its designer and manufacturer, Cinematographer Rolla Flora, A.S.C. Flora, who in 1928 establisbed 20th-Fox's optical printing department, vk^hich he headed until 1946, is currently devoting himself to special trick photography and laboratory work for major and independent studios, as well as to the design and manufacture of equipment for process photography. Both major and independent studios, including 20th-Fox, Paramount, Enterprise, Cinecolor, Eagle Lion and Gibraltar Productions, to name but a few, are finding it more economical to have Flora make blow-up reversal prints from 16 to 35 mm., in both black and white and color for cutting purposes, than to make negatives and prints. Flora may be remembered as the inventor of the first variable focus lens, more familiarly known as the "Zoom," which it was so christened by director William Wellman in 1924, when first used in the motion picture "Wings." 1,700-Seat Theater in DuPont Miami Project Miami — A 1,700-seat film theater is included in the plans of the Alfred I. du Pont estate for the development here of du Pont Plaza, a fivesquare block expanse in downtown Miami. Drive-in Wilts Over Race Trach Squawk Coral Gables, Fla. — County Commissioners have approved a request made by W. L. McComas, Miami Beach, for a permit to build a drivein theater adjacent to Tropical Park. The race track ovtrners have objected to the drive-in, stating that the screen of the proposed theater, overlooking the track, would be a perfect vantage point for organized gamblers to flash race results over the country. The new theater is scheduled to be the best in south Florida and will <:ost at least $100,000. ABOUT THE TRADE jvjEW ELECTRIC CLOCKS offered by ' ^ Mastercrafters Clock & Radio Co., Chicago, are cased in variegated Tenite plastic that gives the appearance of handrubbed wood grains. The surface is said to be dirt-resistant and requires no furniture polish or wax to preserve its lustrous finish. The simulated "grain" cannot develop cracks over long exposure to the drying atmosphere of heated rooms. • • ADDING BEAUTY and servkeabil** Hy to theater seats, new Lumite woven plastic fabric, developed by the Chicopee Mfg. Co.'s Lumite division, is used as upholstery in the Empress Theater, St. Louis. In a maroon, grey and green stripe on the back rest and a solid-color maroon cushion, the tipholstery covers are smoothly-textured, smart-looking and easy to slide over without tugging at clothes. Gum, candy, pencil marks and dirt stains are easily removed from the stainproof and abuseproof Lumite material by soapy water or cleaning fluid. • • pOBERT ROCHA, owner of Casa Ehlers '^ of Mexico City, DeVry distributors for Mexico and his family are in Chicago for a visit to the DeVry factory. From Chicago, he will make an Eastern tour of various equipment manufacturers. Frederick C. Rich of Greater Amusements Theaters, Sidney, Australia, was another visitor at the DeVry factory. r\A-LVTE'S new Picture King screen, *^ Da-Lite Screen Co.'s 40th Anniversary Model, has been styled to solve one of the most difficult projection problem-s in the non^theatrical field. Since the development of 16 mm. showings, there has been need for a large portable screen, both easy to carry and ready to set up anywhere. Even the largest size (72"x96") Picture King weighs only 35 pounds. The secret of this achievement is based on the use of hardened aluminum for the stand and tripod legs, a feature that adds maximum strength with a minimum of weight. • • SEVERAL NEW Bell & Howell products are scheduled for release before the year-end, most important among them being the revolutionary 35 mm. Foton camera which culminates almost 10 years of research and development, representing an investment of practically $1,000,000. It is Bell & Howell's initial step in the still camera field. • • yyVGE BATTERIES of overhead ' * lights used by cameraman Ted McCord in the filming of Warners "June Bride" has led George Stout, chief electrician, to the invention of a special device to make adjustments on hanging lamps without the use of ladders. Stout's gadget is simply a five( Continued on Page 7) NTS Installations In 14 Film Stands National Theater Supply has installed equipment in the following houses: Park Theatre, Scranton, Pa.; New Theatre, Haleyville, Ala.; Strand Theatre, Montevallo, Ga.; Trail Theatre, Miami, Fla.; Bell Theatre, Indianapolis, Ind.; New Theatre, Decatur, Tenn.; Wallins Theatre, Wallins Creek, Ky.; Paramount Theatre, Laurinburg, N. C. and New Drivein Theatre, Clovis, N. M.; Drive-In Theatre, Anderson, S. C.; Park-In Theatre, Laurinburg, N. C; Outdoor Drive-In, Graylake, 111.; Drive-In Theatre, West Springfield, Mass.; Tinker Drive-In, Midwest City, Okla Lorraine Carboiis in Chi. Chicago — Academy Theater Supply Co., Samuel ChemoflF, owner, has taken Chicago representation for Lorraine Carbons of Bontoon, N. J. De Yry Biz Volume, Backlog at Peaks Chicago — Will DeVry of the DeVry Co. said yesterday that the volume of business of the company and the backlog, much of it brought in by the opening of Drive-In theaters, is the greatest in DeVry history. The export business of the company is also large. Theaters Included in Chi. Housing Project Chicago — The New York Life Insurance Co. plans to erect a 1,400unit housing development, with theaters included, here, as soon as the Chicago City Council adopts the modern building code. New Theater for Suring Suring, Wis. — Construction has started on the new unnamed stand here by G. E. Bertch. Theaters Sign for Servicing by Altec iSound servicing agreements have been signed by Altec Service with the following theaters: Maine — ^Saco Auto, Saco; York, York Beach. Massachusetts — ^Keiths, Fairhava ; Lexington, Lexington; Parkway Drive In, Wilbraham. Connecticut — Rialto, Windsor Locks; Avon, Stamford, Stamford. Rhode Island — United, Westerly. New York — ^Drive In, North Hoosick; Hudson, Cold Springs; Hunter, Hunter; Gay, Chateangey; Sagamore Hotel, Bolton Landing; Glen, Watkins Glen; Mancuso, Batavia; Crest, Granada, Open Air, South Glen Falls. Pennsylvania — Lenox, Moose Hall, Philadelphia; Lincoln, Harris South Hills, Triangle, Pittsburgh; Hi Way "51" Drive In, Beaver Falls; Family Drive In, New Kensington; Skyline Drive In, Vistor, New Castle; 19th Street, Allentown; Karlton, Park, Williamsport. New Jersey — Kent, Newark; Landis, Vineland; Hill, Boro, Paulsboro; Florence, Florence; Glassboro, Glassboro; Broadway, Pitman; Totawa Drive In, Collingswood Drive In, Totowa. Maryland — Fremont, Baltimore. Washington, D. C. — Playhouse, Federal Bureau of Investigation. West Virginia— Mayfair, Wheeling; Greenbrier Hotel, White Sulpihui' Springs ; Mannington, Mannington; Parker, Parkersburg. North Carolina — Park View Drive In, Washington; Eden, Edenton. Georgia — Oglethorpe, Ft. Oglethorpe. Florida — Edison, Miami; Midway, Perrine; Florida A & M, Caipital Drive In, Tallahassee. Mississippi — Pix, Granada, Granada; Gulf Coast Drive In, Biloxi. Tennessee — Roxy, Gainesboro; Parker, Eagleville. Miami Airport Hotel To Include Theater Miami, Fla. — Plans have been announced by the Skyways Hotel Corp. of Miami for a $3,000,000 hotel at the Miami International Airport. Plans call for a theater. Maj. Warren C. Freeman, Miami Beach, is president of the corporation. Plans are being completed by Robert Law Weed, architect, of Miami.