The Film Daily (1948)

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DAILY Tuesday, August 31, 1948 End of Standby Orks To Speed 'Flesh's' Use (Continued from Page 1) entertainment, there's the not unusual feeling that "flesh" could hypo biz. One booker yesterday in discussing this aspect called attention to the fact that the Roxy recently added an ice show to its established film and "flesh" policy. "If an ace Broadway house, with the call on a strong lineup of film product, that of 20th-Fox, finds it desirable to give its customers more entertainment, you can appreciate ihe thinking that's going on these days in other theater operating quarters," the booker commented. But the other springboard, taking a long range viewpoint for "flesh's" use. could easily be more important still, and it's this: Theaters in the future which book traveling "name" bands won't be obligated to pay standby orks. for the duration of their engagements. That long-prevailine practice got the kayo via the Taft-Hartley Act. ■ Standby orks. cost exhibs. a pretty penny in the uast, and not infrequently that added overhead was just enough to induce the theater operator to turn to straight film fare. James C. Petrillo, AFM president, is said in usually well informed circles to never have liked or favored, personally, the standby policy, but with locals lined up solidly — and naturally — in support of it. there was little he could do until the new labor statute came along and provided the "out " One of the major circuits has been exploring the desirability of using "name" bands in certain of its larger out-of-New York stands for the last three or four months, it was confirmed yesterday. At the moment, it is doubtful if this circuit or any other theater operators who have been approaching agents contemplate a straight "flesh"-film policy. What is far more likely is that "flesh" will be in and out as "name" turns are available. The circuit in question has indicated it might play "flesh" for 20 weeks out of the year. New Hamburg Firm Plans Finance, Import, Export Hamburg (By Air Mail) — The Deutsches Film Kontor G. m. b. H. has been formed to assist in production, distribution and theater financing. Company, registered with Commerce officials, expects to import films and to export German motion pictures. DEATHS JOHN J. DOHERTY, 83, father of Dan Doherty, of Movietone News, in Long Beach. L. I. Services will be held today at St. Ignatius Martyr Church, Long Beach. VKh^ ""^ PHIL M. DALY Tuesday's Tele-Lines • • • WHILE SOME exhibitors clcdm Chicago is overseated, that city's Association of Commerce reports the city and its metropolitan district has gained 474,000 people during the past eight years. . . ■ • Film Classics' Al Zimbalist, ad-publicity head, completed a tieup with Aristocrat Leather Products under which a 1949 Crosley station wagon and 49 other prizes will be awarded exhibs, doing the best exploitation jobs on the company's iorthcoming "Inner Sanctum" Every showman who enters the competition will receive an "Inner Sanctum" wallet, manufactured by Aristocrat. T T T • • • LEO McCAREY'S last RKO production may be from his own original story, "Those Happy Days," published by a national mag some years ago. ... • Society of Motion Picture Art Directors on Sept. 14 will present William Cameron Menzies with an honorary membership in the society, the fourth person to be so honored. ... • Frank Melford-Bud Lesser's Windsor Pictures, which puts "The Harvester" into production next month, plans to moke "Laddie" and "Freckles" next year. ... • 20th-Fox has set "Cry Of The City" as the final title for Henry . E. Helseth's "The Law And Martin Rome" which was largely filmed on location here. T T T • • • OUT OF 13 pix recently offered on a bidding basis to a Midwestern circuit, chain elected to bid only on three, landed two And the circuit film buyer says he considered that a fair average . . . • Keeping up with the Joneses, both on Long Island and Westchester, these days means installing a video set. ... • RCA's director of television research, Ray Davis Kell, gets this year's Stuart Ballantine medal on Oct. 2 for his pioneer work in video, its adaptation to military needs and l^jnventive contributions and leadership in color tele developments. T ▼ T • • • LOUIS B. MAYER on Saturday was identified as the phantom voice in CBS's "Sing It Again" program offer an eight week quiz Winner, who cracked a couplet with his correct solution received over $24,000 in merchandise. ... • Backed by on extensive and unusual ad campaign, Niven Busch's new novel, "The Furies," published by Dial Press, hits the bookstalls Sept. 14 with a first run of more than 100,000 copies "The Furies" is backgrounded in New Mexico and involves a landholding family. ▼ TV • • • JIMMIE-nDDLES-WHILE-HOLLYWOOD-BURNS DEP'T: Under the new legislation — limmie means the Supreme Court's decision, no doubt^-against block booking, independent theater owners will be free to select the pictures they show Some of the pictures offered them wiU appeal primarily to adults; some will appeal to juveniles — and it's a well-known fact that juveniles buy much more popcorn, candy and chewing gum than grovrn-ups, most of whom are bothered by plates, bridges, or indigestion So I ask you, is any smart exhibitor going to book a picture that cuts his merchandising revenue to the bone? Of course not! And that puts it squarely up to the producer From now on, in order to show his studio a satisfactory profit from bookings, it looks like he's going to have to consider the impact of his picture on the popcorn trade Will it attract eaters or abstainers? Will it impel the fans who dlo come to the theater to buy more, or buy less? And before he can analyze all the factors, the producer, OS you can readily see, has to uiadertake a tremendous amount of research and psychological study — limmie Fidler in his syndicated column. ▼ ▼ ▼ UA Has Enough Pix For 8 Months— Sears (Continued from Page 1) through UA there is always someone turning out a picture at any one time. Heading the UA list is Howard' Hawks' "Red Rivef," about^^ ich Sears was enthusiastic enougn to predict a $5,000,000 U. S. gross. Pointing out that the picture, in 300 Texas engagements, broke house records in all but three of the situations played, the UA president said that if that pace could be maintained throughout the country, the picture might hit between seven and eight million in the domestic market. "If we get away in New York and Chicago with anything resembling the Texas openings, 'Red River' will be the top grosser in UA's history," he declared. In connection with the selling of "River," Sears said that he had abandoned the idea of territorial releases in order to avoid "fighting release dates." W. E. Callaway, UA Western division manager, is here now for talks with Sears regarding a deal for the picture to play the Fox West Coast circuit. James A. Mulvey and Arthur Sachson of Samuel Goldwyn Productions, who represents Hawks, will sit in on the confabs. Among other pictures set for UA release in the coming months. Sears mentioned "Time of Your Life," "An Innocent Aff"air," My Dear Secretary," "Pitfall," "Girl From Manhattan," "The Lucky Stiff," "Sheppey" and three as yet untitled films respectively starring the Marx Brothers, Abbott and Costello and Shirley Temple. # 1 : — Three Percentage Actions Are Settled Out of Court (Continued from Page 1) defendant has accounted and paid in full to the respective plaintiff the amount found to be due, and further provided that the suits were dismissed by agreement between the respective parties without further costs to either side. Freston & Files represented the plaintiff in each action and Ezra E. Stern was the attorney for the defendant. UJEDDinG BELLS DeMure-Christiansen New Britain, Conn. — William B. Christiansen, assistant manager of the Arch Street Theater, was married to Gloria DeMure. n ki can He ki\ H cfoi 'keit 1 a ■let!: nitli ituri Snider-Protzman Margaret Snider of the NBC Television Department, was married Friday to Albert W. Protzman, network's television technical production director. !'i> ate Dm «iic litteii kii ivied le,