The Film Daily (1948)

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York K» T. ( LOS ANGELES NEW YORK CINCINNATI HOUSTON BOSTON, BUFFALO, CINCINNATI, DETROIT, HOUSTON, LOS ANGELES and NEW YORK SELECTED AS TESTING GROUNDS During September, Columbia Pictures will test the box-office rlrpw nf ifc m n m m n f h TechniCQlor^ Pfftdg^fjorLyThe Loves of Carmen, starring Rita CHayworth and Glenn F^fd.TNew York, Boston, Los Angeles, Cincinnati, Buffalo, Detroit and Houston have been selected as a ''cross-section'' for typical American approval. Campaigns in advertising, exploitation and publicity have been prepared, all aimed at a nationwide effort to acquaint movie-goers with The Loves of Carmen, and to make women Carmen-conscious. The Loves of Carmen, directed and produced by Charles Vidor, is not the opera, but a dramatic version of the story of Carmen, DETROIT IF BOSTON