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Contract for Thirty-six (36) Photoplays, Each Starring One of the Following: Mary Miles Minter, Alice Brady, Constance Binney, Wanda Hawley, Bebe Daniels or Justine Johnstone.
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What is Good Production?
YOU THINK it is easy to make good pictures? Well, we don't blame you for the thought if you have never come in contact with the producing branch of the business. You've got to get into a studio to appreciate the thousand and one things that must be accomplished to bring out a successful picture. Anybody can write an advertisement stating that his production was made by experts, but people intimately acquainted with the studios know that there are comparatively few really first class directors, players, writers, cameramen and scenic artists available.
And of this limited supply, such resourceful and leading companies as Realart naturally have the pick. Then, production isn't the whole story. A good production may be spoiled in the printing. Of course, real production experts won't permit that, and their output is as certain to be as nearly correct on the photographic and printing side as in direction, acting, story and settings. If you could find time to visit all the motion picture studios the importance of production facilities would become clearer to you. Then the mere statement of production excellence in an advertisement or by a salesman wouldn't win you so easily. Producing photoplays of Realart quality is a little harder than rolling off a log— or rolling fine phrases off the tongue and into print.
REALART PICTURE CORPORATION
469 FIFTH AVENUE NEW YORK CITY
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