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Contract for Thirty-six (36) Photoplays, Each Starring One of the Following: Mary Miles Minter, Alice Brady, Constance Binney, Wanda Hawley, Bebe Daniels or Justine Johnstone.
Box Office Value of Famous Titles
T
HE question is often asked. Why does Realart, whenever possible, secure well-known hook or stage titles for Star Franchise productions?
a Delawafl
"Exhibitor [J In each of 7 Johnstone?, TIONS, a. successive / at least sf( solely for
plays as \ above s pe ] such plic the ExhM
to the pr i foot of fl
:) make a fj
preventec") same, p.r)i \ necessary j In which / cancel th I respect t« '
receipt w / ren'.r.ls r 1
which rr.. I by the Di , credit s!k ded-ctijr. former to / at Its C;3< damages.
Secretary
In addltk cent, to i \ said five j
The answer to this is not hard to find. Realart has the advertising advantages of famous books and plays constantly in mind. The exploitation opportunities in such billings for live exhibitors are too great and too numerous to be lost sight of. Audiences stand ready to patronize photoplavs from popular novels or stage successes, if they are adequately produced. It is just as clear to Realart as it is to the exhibitor that a very large percentage of the people read the bestselling books and most of them see the successful plays.
Therefore, .Realart believes that such vehicles, with the added opportunities for exploitation, are most desirable for its Franchise program. But where Realart's superiority becomes manifest is in its ability to attract a flow of this much desired and over scarce material to its studios. In a play market distinguished by its dullness, Realart has had little trouble in finding an abundance of big book and stage titles to meet its Franchise requirements.
A Branch Office is located in your Territory.
REALART PICTURES CORPORATION
469 FIFTH AVENUE NEW YORK
.192
)RATK>N,
ailed the
OPLAYS, or Justine.
PRODUC
> be made Instance
aid photihe theati -elating ertlsad b
i tear due ach lineal
equlred to
:h may be
duclng the
: that It le
e delivered
Exhibitor,
under with
_) Dollars, layment of
n or sums >r Incurred from such -ent of any ice by tho butor may liquidated
{Treasurer
tlstrtbutor, fch five per |ayment of