The Film Daily (1920)

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24 DAILY Sunday, October 31, 1920 Nothing Particular to Exploit Unless You Want to Popularize the Star Box Office Analysis for the Exhibitor Wanda Hawley in "FOOD FOR SCANDAL" Realart This will make a suitable offering for passing entertainment especially in a house where unusual exploitation and advertising stunts arc not necessary to get your theater filled. If you are obliged to announce your coming attractions with a line as to what the story is about you can say : "What furnishes 'Food for Scandal'? In this case it's a young girl posing as a co-respondent because she needed funds." Play up the name of the star if you expect to show her future productions as a Realart player. Unless you cater to a transient crowd it might be well to get them interested in her and thus insure patronage when you announce her name the next time. For those who have read Paul Lester's book mention that the picture is an adaptation of "Beverly's Balance." W. SCOTT DARLING Adapter of "SO LONG LETTY" By Elmer Harris and Oliver Morosco "SEE MY LAWYER" "813" By Max Marcin An Arsene Lupin Story And Author of Forty five Christie, Strand, Supreme, Gayety, Goldwyn and Spotlight Comedies AL. E. CHRISTIE STUDIOS, Hollywood, Cal.