The Film Daily (1920)

DAILY Monday, November 8, a Home Office-ology The following has been submitted by C. A. ("Buck") Taylor, general manager of Gardiner Pictures Inc., of Buffalo: Home Office-ology There was once A Home Office In New York That had 30 or 35 Branches, And these Branches Had to sell films AT ANY COST. Then the cost began To advance and advance Until they had to Raise their Rentals In big and small towns. Then the Exhibitor Had to raise his prices To the Dear Public And then they Raised again And then they All raised again And it seems to be A raising habit. The Dear Public Might resent all These raises to see The really big Features. And unless some Of the big Executives Look into these raises And do a Henry Ford The little Exhibitor Might close up And go to some hot Climate for the Winter. Increase after increase in costs of these two branches has put the price of film to such a point that the smaller theater can hardly push his admissions much higher and some careful study must be given this angle, especially the small theaters. It seems peculiar that the average company does not exterminate the "petty big politics of friendship" that are employed in the business in putting inefficient men where executive brains are necessary. Unless this is eliminated "outside brains" will be invited and might make good. This is a study, after a two months' tour in small and big towns, small and big exchanges, and I see that this evil must be remedied before the cost of films to the exhibitors can be gauged on a nearly fair basis. There is nothing more than good common sense to be applied and the law of supply and demand will still govern the film business, irrespective of the opinions of many. In conclusion, I would suggest that the big men of the industry make a close personal study of the small town exhibitors, otherwise in a year or two the revenue will dwindle in these places. Of course, the cry will go up that the exhibitor is making big money, maybe he is, but he is rare in small towns. Just a personal opinion from an independent exchange man who has seen 11 years as salesman, manager, etc., of corporations. Three Pictures at Once Los Angeles — Although Oliver Morosco Prod., Inc., have immediate plans for only one picture under way, when production actively gets started three pictures will be in the making at once. A studio has not as yet been secured. Judgments Filed The following judgments have been filed: J. A. Richmond against Walter Johnson and Earl Hopkins for $200.20. Plan Fight Against Censors Dallas — An elaborate publicity campaign has been drawn up to fight censorship and Sunday closing in Texas. A governing committee has been appointed with two exhibitors, two exchanges and one neutral. The exhibitors are E. T. Peters and E. H. Hulsey; the exchangemen, Ned E. Depinet and Joseph E. Luckett, and the neutral S. G. Howell of the Motion Picture Journal. Howell will act as campaign manager and will use his publication, the Journal to a large extent. In the Jhadow of the Dom^ %iw Printing that is Distinctively Different BARNES PRINTING COMPANY INC. We Never Disappoint" 36 East 22nd Street GRAMERCY 945 Aronson Still With Stanley Atlantic City, N. J. — Jules E. Aronson who a few weeks ago announced his resignation from the Stanley Co. of America has thought it over again and has withdrawn his resignation. He continues in charge of the Stanley theaters here. SITUATION WANTED— MALE Private secretary and executive motion picture and stage productions. Studio, office and sales experience. Open for engagement November 15th. Wid's, Box BB-25 PHONE BRYANT 6558 When you want service UNITED SOCIETY CINEMATOGRAPHERS Suite 1603, Candler Bldg. N. Y. FOR SALE 15,000 reels, Comedies, Westerns, Educationals All with Advertising JAXON FILM CORP. 220 W. 42nd St. N. Y. C. STEROES-MATS ELECTROS I.RUBIN& COMPANY 23 E. 4th ST. SPRING 8303 BESS LONG Artists* Representative HOW. 42nd St. Bryant 400 WANTED SCENIC NEGATIVE ADDRESS Box B-2 c/o Wid's DIRECTOR OF THE TRADll A RELIABLE GUIDE FOR READY REFERENCE ACCOUNTANT H. J. JANTZER Specialist M. P. Account-Systerr. 1328 Broadway Fitzro 72 ADVERTISING— PUBLICI1 MERRITT CRAWFORD The Screen Bulletin 904 Fitzgerald Bldg. Brymt N C. J. VERHALEN 1400 Broadway New Yorl i,, Phone Fitzroy 4048 — 1 ARTISTS AND ART TITL1 MARTTN-McGUIRE & NEWCOM Art Titles 727 7th Avenue Bryant J. V. RANCK CORP. Illustrations 1600 Broadway Bryant 23 COPYING LIBBY LISSON Scripts and Plays — Multigraphing 2nd Floor-729-7th Ave. Bryant CUTTING AND EDITIN( EDWARD M. ROSKAM Film Editing for the Trade 1467 Broadway Bryant ; FILM SERVICE FILM SERVICE BUREAU 130 W. 46th St. Bryant 5600 Reel Service All-Ways LABORATORIES REPUBLIC LABORATORIES, IN Developing — Printing — Tinting 729 7th Avenue New York 1 EVANS LABORATORY Quality Motion Picture Printing 416-24 W. 216th St. Wads. 3. NATIONAL FILM LABORATORI Mark M. Dintenfass Hudson Heights, N. J. Tel. Union PALISADE FILM LABORATOR America's Finest Laboratory Palisade, New Jersey Morsmere FILM DEVELOPING CORP. Quality with Service 216 Weehawkt • West Hoboken, N. J. Union 4800 CLAREMONT FILM LABORATOl 430 Claremont Parkway Tel. Tremont H. J. Streyckmans, General Manag NICHOLAS KESSEL LABORATOR 'Kessel Kwality Prints" Fort Lee, N. J. Fort Le 66 3. !! MOTION PICTURE REP JOHN J. LIVINGSTON Stars, Directors, Authors, Producer: 1440 Broadway Bryant 3805, 6243, PRINTERS AND ENGRAVE THE ARCO PRESS Inserts, Press Books, Title Cards 225 W. 39th St. Bryant 3362 BARNES PRINTING CO. Motion Picture Specialists 36 East 22d St. Phone Gramercy I PROSPECT PRESS Quality Printing for the Trade 168-W. 4th St. Spring PROJECTION ROOMS SIMPLEX STUDIOS 220 W. 42nd St. Bryant I John F. Lyons, Mgr. STATES RIGHTS MARKE' COMMONWEALTH FILM CORf Sam Zierler, President 1600 Broadway New ' STUDIOS ESTEE STUDIO AND LAB., INC Studio — 209-219 E. 124th Harlem I Studio— 361 W. 125th Morn. 4985