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NORWICH CONli 425P DEC 17 1920
W. JENNER
HOTEL 'ASTOR NEW YORK NY
LAST OF KOHICAHS SJJASHED EVERY RECORD FOR ATTENDANCE FORCED TO STOP SELLING TICKETS AT EVERY PERFORMANCE CONGRATULATIONS TO ASSOCIATED PRODUCERS AND UAURICi: TOURNEUR OH THIS SPLENDID PRODUCTION
II. J. ZUCKERKAH BREED THEATRE 450P
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MAURICE TOURNEUR
presents
COURT THEATRE
D. H BESTOW, Manager KANKAKEE, ILL.
December 19th, 1920
ttr. Sidney Goldman, c/o Associated Producers, Eric., 808 South Wabash Av., Chicago, 111.
My dear Sidney:
Just a few words in t-egard to the way in which I have put over the Maurice Tourneur production, "The Last of the Mohicans".
First allow me to thank you for writing our Superintendent of schools here and for sending me a copy of your letter to him. That gave me a "lead off" and if you don't think I took advantage of it you should have seen my business on the opening, yesterday. Also allow me to thank you for sending me the print three days in advance so that I could get an advance showing.
When the print arrived I got busy and phoned the leaders of the following: The Ministerial Alliance, Women's Club, Y.W.C.A., Y.M.C. A. .Schools, City Officials, Board of Education, Public library and St. Vistor's College. They all responded at the private showing and when the piciture had finished I merely handed them the enclosed card which I had printed for the occasion. Within twenty four hours they all had returned their cards with THEIR OPINION written on it. That was all I needed — I went from there I Heavy on the newspapers, my screen and lobby. The results were wonderful.
Friendly competitors told me to lay off of 'last of the Mohicans1", in fact I was skeptical myself but I knew from criticisms that the production was there and also know if I could get the folks interested in the education of the community brsy, that the picture would please and believe me, Sidney, that's the answer! It did please them and It pleased the kids that crave "INJUN PITCHERS" too.
Show this letter to exhibitors and they can use the same ideas and clean up the same as I have; Much success to you.
I
;
ast of the Mohicans
Jn Mexican Drama Eternal By James fenimore Gboper
Directed by MAURICE TOURNEUR and CLARENCE L.BROWN