The Film Daily (1921)

The Motion Picture Industry will save 250,000 Children from Starvation GET THE MONEY MOTION PICTURE DAY, WEDNESDAY, JANUARY 26th Daily Doings of Hoover's Doers Official Organ of the Greater New York Motion Picture Committee of the European Relief Council TODAY is the DAY Edited by the A. M. P. A. Publicity Committee. Printed and Published by Courtesy of Wid's Daily Stars Who'll Do It Never have motion picture stars undertaken to appear in person before their public so numerously as on Wednesday. At least forty of the topnotch film players are at the present time in the East. Almost withaut exception they have enlisted to aid the observance of Motion Picture Day. The film stars are going to do their part by coming face to face with their "fans" and adding their appeal. Great players who have given their promise to respond include: VIVIAN MARTIN ELSIE FERGUSON MARION DAVIES MARY McLAREN ZEENA KEEFE ELAINE HAMMERSTEIN VERA GORDON MARTHA MANSFIELD EUGENE O'BRIEN MAE MURRAY HOPE HAMPTON DOROTHY PHILLIPS CONSTANCE TALMADGE JUNE CAPRICE RUTH ROLAND RUBY de REMER ALICE CALHOUN CONSTANCE BINNEY HAZEL DAWN VIRGINIA LEE EDITH STOCKTON PERCY MARMONT RICHARD BARTHELMESS ROD LaROCQUE VINCENT COLEMAN MABEL McQUADE LUCY FOX NORA REED JUSTINE JOHNSTONE LILLIAN GISH DOROTHY GISH ARLINE PRETTY ALMA RUBENS NORMAN KERRY MARY HAY MOLLIE KING CORINNE GRIFFITH IRENE TAMS MARGERY GALE ALICE BRADY EULALIE JENSEN FLORENCE REED DORALDINA BERT LYTELL GRACE VALENTINE MATTY ROUBERT FAIRE BINNEY A committee from the Associated Motion Picture Advertisers, working with Chairman S. L. Rothafel and the Greater New York City Committee of the film industry's organization to "help Hoover," has managed to coax the featured players away from their wonted seclusion. Headed by Bert Adler, Chairman, Maurie Meyers and Nat Rothstein, volunteer A. Well, Boys, All Together! Today Greater New York shows where it stands on benevolence. The motion picture interests of every branch nationally have united to make this — Wednesday, Jan. 26, 1921 — a red letter day in the annals of humanity. And it is up to Greater New York to jump in and make its own part so outstanding that its laurels will be unquestioned. The important bulk of the metropolitan picture houses have pledged themselves to observe the day. Their platforms will be open to speakers in behalf of European Relief. Their screens will carry the message of mercy and help for famine-ridden childhood abroad; their box offices will be agencies for the sale of benefit tickets to next Saturday morning's shows. Motion picture stars have hearty invitation to meet their audiences with a message of appeal. Every co-operation is offered to the workers from the six humanitarian organizations who are working with the exhibitors and with the producers and distributors of film, to interest the public today in the donated shows of Saturday. With all -this, the local industry's quota ought to be made, and to spare. BUT— It means attention and hard work on the part of all. Any picture house that has so far not pledged itself, or that has failed to make arrangements, or that has neglected to decorate its lobby, or that has omitted to invite the public and workers in the heartiest of spirit — holds back the whole plan of the day. To make the result a cinch, there should be work throughout the week, and every bit of such work is acceptable. Greater New York has been challenged as a competitor in well-doing by Philadelphia. When it is considered that New York has an overwhelming advantage in theaters and in active film people, the challenge appears absurd. However, Jules E. Mastbaum, who hurls the defi in behalf of the Quaker City, is not to be underrated in a matter of this kind. Chairman Rothafel of the New York Committee does not underrate him, and although he answered the challenge warmly, wants to see the challenger snowed under beyond any doubt of rivalry in benevolence. It is for the metropolis to show its mettle, and the thing is directly up to the Gotham film people as conductors of this day's drive. It is to be hoped that the midnight gathering at the Capitol Theater after today's work has been done will be an occasion for congratulation. This elaborate affair includes the workers and the great donors toward the starving children of Europe. Herbert Hoover is to speak, and Walter Damrosch is to conduct a chorus of 150 voices from the Oratorio Society of New York. This affair is strictly by invitation and will be high class in every particular. One of New York's most brilliant audiences will gather ot meet the triumphant film people. Today's "Thank Yous' Hotel Astor management — for use of the Orangerie Room by motion picture stars on Wednesday the 26th. Horace Judge — for good counsel and activity. Misses Rose Kaers and Florence Baker — for excellent services at the Capitol theater switchboard on committee business. Burton McEvilly — for mailing services at publicity headquarter^. Geo. A. Powers Ptg. Co. — for window cards in a hurry. Excelsior Illustrating Co. — for a fine lot of slides. M. P. A.'s will escort small groups of the stars around circuits of picture houses. The rallying point is the Orangerie Room of the Hotel Astor, from which the groups will be dispatched. hi the New York theaters the stars will work in co-operation with the volunteer corps of women from various humanitarian societies, directed by Mrs. Paul Foerster. It is expected that the united efforts of the p'ayers, the volunteer workers and the theater men will put over the sale of 500,000 special benefit performance tickets which are redeemable in admissions to the morning shows of Jan. 29 in the picture houses. Every producing and distributing organization in the country has already enthused its exchange members, salesmen, and all other employees into working tooth and toenail for the success of the great humanitarian movement which is to be signalized by the industry's support on Motion Picture Day, Jan. 26. Ends Her Fast Today Mary Schaefer, 16, who entered on a 10 days' "sympathy fast" in behalf of the starving children in Central and Eastern Europe, ends that fast today. For her effort and for dedicating her work to the Greater New York Committee, Chairman Rothafel wrote her a warm letter of thanks Mary has lost seven pounds, but ha^ gained great praise. Tulsa, Okla.. Ian. 25. Wid's Daily: All theaters in Oklahoma lined up to run special Hoover performance Saturday, Jan. 29th. All exchanges agree to furnish programs free. Newspapers giving wonderful co-operation. Looks like a big success. Theater employees should be especially commended for their ready willingness to donate their services to this great cause. RALPH TALBOT, Chairman Okla. Com. Getting the Money The Hoover Drive for the relief of starving European children, in which the motion picture industry is actively interested at present, is receiving an added forward thrust through a new plan for assistance conceived by Pioneer Film Corp. The idea germinated in the brain of Jack Bellman, Pioneer's New York exchange manager, several days ago and has been put into effect with highly satisfactory results. The plan is this: Pioneer's office staff from the chief executive down to the office boy consists of rabid movie fans who throng the projection room every time a new production is shown. Bellman conceived the idea of charging admission and sending the gross receipts to the Hoover Committee. It is a pleasing commentary upon the spirit of the Pioneer organization and the quality of Pioneer productions to note that the projectoin room attendance is holding up strongly and shows no signs of weakening. The admission charge is fixed at fifty cents and the present outlook is that the total amount raised will reach a substantial sum before the end of the drive. Checks Coming In As an evidence of the publicity given Motion Picture Day, Hoover fund checks have been coming in from individual citizens in the vicinity of New York to Motion Picture National Headquarters. C. C. Pettijohn of the National Executive Committee is turning these contributions into the film credit column of the European Relief. A lot of people are trying to spread the idea that the exhibitor thinks of nothing but himself and the Almighty Dollar. We can use the dollars, but let's show them that our hearts are as big as theirs, and maybe a wee bit bigger.