The Film Daily (1921)

Thursday, January 27, 1921 tMA DAILY Incorporations : Pover, Del. — Fine Arts Pictures, I. Capital $6,500,000. Incorporjrs: C. T. Cohee, S. L. Mackey and E. Vlosky, Wilmington. (3over, Del. — Hardy M. P. Macjne Co.' Capital, $250,000. Incorp/ators, T. L. Croteau, M. A. Bruce II S. E. Dill, Wilmington. Albany, N. Y. — Frances Theater, Eboklyn. Capital, $50,000. Incorj'ators, B. Koondel, F. Turkat, C. Redman, 278 Hart St. Vlbany, N. Y. — Horizon Pictures, tyv York. Capital, $10,000. Incor ators, H. R. Stohldreier, F. W. Hletsch, F. E. Becker, 610 W. 116th Vlbany, N. Y. — Salient Films, |oklyn. Capital, $50,000. Incorpj-ators, F. W. Weeks, C. C. Skippi, E. T. Johnston, 522 5th Ave. Putting It Over Here is how a brother exhibitor put his show over. Send along your ideas. Let the other fellow know how you cleaned up. pover, Del. — Photo Craft Films, r*vn of Union. Capital, $250,000. tlorporators, Max W. Rapport, S\v York; James White and Carebile White, West New York. :Vlbany, N. Y. — Bergold AmuseMit Corp., New York. Capital f',000. Incorporators: M. Goldberg, BH. Cantor and M. Bayer, 70 E. llth St. Albany, N. Y. — Harry Reichenbach S!es Corp., New York, Capital, M00. Incorporators: H. S. and W. hcheimer and R. Workman, 1465 fcadway. Albany, N. Y.— Screen and Stage Fys, Inc., New York. Capital, P',000. Incorporators, W. A. Jackie W. Hecheimer and R. Workin, 1465 Broadway. dbany, N. Y.— Photo-Play Distribiing Corp., New York. Capital, &I0.000. Incorporators, T. H. and E H. Anspacher and A. Weinstein, 17 Boston Road, Bronx. Albany, N. Y.— Trump Film Co, fjw York. Capital $10,000. IncorPjators: H. Huber, J. J. McNevin ll H. Pollak, 1902 Crotona Park «v. Albany, N. Y.— L. R. U. Amuse|rrt Corp. Brooklyn. Capital $25,»(. Incorporators: F. Lightstone, J. f-enberg and M. Usdansky, 675 E Hth St. ■Ubany, N. Y.— Industry Visualjsjl. New York. Capital, $25,000. Ijorporators, A. C. Wilmerding, W t| Kisselbergh, Jr., and P. de Mon»/el, 203 W. 103d' St. Albany, N. Y.— OpportunityvFilm H, New York. Capital, 1,500 shares Pferred, $100 each; 5,000 shares I imon, no par value. Active cap11 , $175,000. Incorporators, M M 'nchel A. H. Bogan and H. Lede,r> 171 Morningside Ave. (Special to WID'S DAILY) Omaha — Talk about 30 centshow about 10,000 scents. That many were used to help put over Paramount's "Heliotrope" at the Rialto. To begin with, Manager John Loveridge and R. C. Gary, cartoonist and exploitation agent on the Famous Players staff, got 3,000 postal cards from New York, each bearing the picture of a leading hotel. These were addressed to Omahans and a message written on them by a lot of pretty girls employed for the purpose, the message reading: "Just learned Heliotrope Harry is out and will be in Omaha week of Jan. 16 — Hastily, Betty," all in handwriting. The cards were then sent to NewYork and mailed back to the Omahans. The same plan was worked with postals showing pictures of the leading hotels in Chicago. Next, there were 3,000 heliotrope scented bottles distributed by the Rialto drug store, in the Rialto building. The big scent was when 10,000 sachet packets, heliotrope flavor, were distributed about Omaha, the envelopes bearing a boost for the picture. The usual big newspaper stuff was employed, 10,000 heralds were distributed and so many twenty-four sheets were put up that it was impossible to count them. Gary, with his usual artistic sense of humor, cartooned the mysterious appearance of Heliotrope Harry and ran the cartoons in the Omaha papers for a goal. ed, flower-wreathed Spanish balconies, and the twin fountains on each side of the stage. The opening night was a gala one even for Los Angeles. All the "Who's Who" of the cinema blue book were numbered in the audience. Los Angeles — A distinct type of exploitation was carried out by managing director Robert E. Wells, for the opening of the New Mission, for which occasion he chose Douglas Fairbanks' latest, "The Mark of Zorro." The whole theater fairly breathed the atmosphere of the "Golden Age" of California. Upon alighting from your car there met you, two footmen in the bandit costume that "Doug" wears as Zorro in the picture, and ushering you to the door, you were greeted by Spanish flower girls with huge baskets of violets, who distributed them to the ladies, together with fans and mantillas. Great banquets of flowers decorated the lobby and the interior of the theater. The ushers were colorfully costumed in velvet trousers and crimson sashes. The atmosphere was harmoniously carried out in the light Colorado Springs, Colo. — The chief exploitation stunt of J. E. Tompkins, manager of the Liberty, in connection with the showing of "Earthbound" was an unusual lobby display. In front of the ticket booth was a large revolving globe, showing the continents and oceans of the earth. The globe was constructed of a wire frame covered with heavy cloth. A mechanical device to keep it revolving was obtained for $25. As the globe revolved, passers-by read the following three signs: "'Earthbound,' No God, no sin." "'Earthbound,' No future life." " 'Earthbound,' Now playing." Two large flood lights at the extreme left and right of the lobby were focused to direct an abundance of light upon the revolving earth. The panels on the left and right lobby walls were painted to resemble the heavens and the steller constellations. Alliance, O.— "Go the other fellow one better" is the motto of Lee Smith, of the Smith Amusement Co., operating the New Columbia and the Ideal here and the Strand in Sebring, O. Smith, when he prepared to play 'While New York Sleeps" started to "dope out" something different for his lobby. With few exceptions, exhibitors who thus far have played this film always hit upon the idea of lifting out the center of the attractive 24 sheet and building a cut-out of Dolores in her celebrated peacock gown. Smith went the other fellows one better— or maybe a few better, by adding to the cut-out an electrical display which made the figure stand out prominently. This was something in the way of lobby display stuff, and the New Columbia patrons were quick to respond. San Francisco, — A tinker who moved about in the lobby constantly during the run of Universale "Once a Plumber," helped make it a success at the Frolic. The wandering mender attracting much attention. Sanford Here F. M. Sanford of the Western Star Prod., of Los Angeles, has arrived in New York on business in connection with a series of five reel westerns featuring William Fairbanks. While enroute east" he sold Wisconsin to the Wisconsin Film Co., of Milwaukee and Indiana to Carl Harthill of Chicago. Ruth Roland expects to remain in New York until the second week in February. Plan Chinese Propaganda Film? Los Angeles — It is reported here that a group of influential Chinamen of San Francisco plan to finance a propaganda film which will be used to end tong wars. It is also reported that Tod Browning was approached as the man to make it. He is under contract with Universal. Martha Mansfield will shortly begin work on her first vehicle for Selznick. Alan Crosland will direct. No Successor Yet Famous Players have named no successor to Harris P. Wolfberg Who has rescued as district manage; with headquarters in Chicago. Wolfberg w.ll enter the coal business Beban in Memphis (Special to WID'S DAILY) Memphis, Tenn.— George Beban is here m conjunction with hi picture One Man in a Million" which is Playing at Lynch's Strand. Pa u Sraaydedr!nn,Zed a U ?iecc haild and paraded all over town in behalf of the Picture^ Lots of newspaper sP£ Arliss Seeks Damages (Special to WID'S DAILY) Albany, N. Y.-Arguments have been presented before the Court of Appeals in the action of George Ar CSrfrnga™ ^ Herbert Brell0« ™m Corp The matter came up on appeal trom a judgment entered in New W County, May 5, 1919, upon an order of the Appellate Division af Voi17ng'rauJUdgment entered Dec 22 m< the action was brought to recover damages for the breach of a contract whereby it was mutually agreed that the company employ /K bss ; in 'Faust" for $22,500. Mil I anlWer WaS a Seneral denial. f Si Jaco bs' manager of the Pat Casey Theatrical Agency, handled the ' negotiations. The details were ar avaiflblf 'Y^ ,C°mpany did not avail itself of Arliss' services. STUDIO FOR RENT by Day, Week or Month fgeu StTa/e-Fully Equipped in the Heart of New York 230 W. 38th St.-Fitzroy 4205 CONTINUITY that COUNTS Paul Schofield Free Lance Adaptations : : Editing CURRENT RELEASES: "Rose of Nome"— Fox (West Coast) "Smilin' All the Way"— David Butler "Girls Don't Gamble"— David Butler "Tiger's Coat"— Hodkinson— AllStar "Just Pals"— Fox (West Coast). IN PRODUCTION: "The Quarry"— Meighan— Famous Playen HOLLYWOOD HOTEL Hollywood, Calif. CREATIVE CONTINUITY