The Film Daily (1921)

Thursday, June 23, 1921 Latest Developments in the Independent Fiek No Let-Up Reelcraft Studios to Show No Sign of Abating — Mirth, Aladdin and Sun-Lite at Work "Despite the intentions of a number of prominent producers and distributors to temporarily curtail their production plans (luring the summer months, we are happy to announce that we will continue the production of comedy vehicles with the same energy which has characterized our production efforts in the past." Thus did R. C. Cropper, president of Reelcraft, yesterday set at rest unfounded rumors which have gained currency of the reported suspension of production activities of the three units now engaged in the production of Mirth, Sun-Lite and Aladdin Comedies. "Our distributing schedule at the present time," said Cropper, "calls for the release of a single one-reel comedy and a two-reel comedy each week, making for a total of 104 releasea year. In order to be assured of a steady output we are at present more than two months ahead of our releasing schedule. In addition to this, our studio in Yonkers is operating with three different companies, and contrary to the usual summer policy, there will be no stoppage in production. Our orders at the studios have already been issued and they read. 'Full steam ahead.'" Sun-Lite comedies have added Booby Burns and Jobyna Ralston to the company. Sees Bright Future The independent market faces the brightest prospects it has known in years, according to Nat Levine of Plymouth Pictures, Inc. He further predicts that if operators in the field take full advantage, of the opportunities this situation provides, the market during the coming season is likely to regain a full measure of the power and prestige it enjoyed during the first years of its existence. Plymouth Pictures, Inc., plan to release a minimum of six films before the close of the present year, three of which have already been acquired. To Syndicate Story "The Adventures of Tarzan" story now being made into a serial for the Adventure of Tarzan Serial Sales Corp will he syndicated throughout the country. The film is ha ed on the concluding chapters of "The Return of I arzan." Callahan Plans Ball (Special to Win S DAILY) Atlantic City, X. J— Jimmy Callahan plans to mark the opening of his new studio here with a ball. A number oi people will be invited. Peebles Elected Secretary (Special t,, WID'S DAILY) Dallas Harry Peebles ha been elected secretary treasurer of the Lion Film Corp., succeeding Sam Bryant. 26 From Rial to Minimium Schedule for Rogers' and Stebbins' Company — Handling Sarg Almanac Rialto Prod., Inc., of 130 W. 46th St. promise a minimum of 26 productions a year. These will be features and a series of comedies is likewise promised. The company of which Lou Rogers is president and S. J. Stebbins vicepresident and general manager, is now handling the Tony Sarg Almanacs which have been booked to date at the Criterion. The organization maintains a branch at 1333 Vine St. and a Washington branch in the Mather Bldg. Opens Okla. City Office (Special to WID'S DAILY) Oklahoma City — The Independent Film Service Co. of Dallas has opened an exchange here at 106 S. Hudson St. Tal Richards is in charge. Selected Buys Howells Serial (Special to WID'S DAILY) Chicago — Selected F.ilms Exchange has purchased Illinois and Indiana rights on "The Hope Diamond Mystery." Hirsh Returning Soon A cablegram received from Nathan Hirsh of Aywon states he has negotiated several deals, that he is leaving London July 6th on the Olympic, and will arrive in New York on 'the 13th. Lewis Buys From Tuttle {.Special to WID'S DAILY) Dallas— The R. D. Lewis Film Co. has purchased the Oklahoma-Arkansas rights to "Up In Mary's Attic" from T. O. Tuttle of the Criterion Film Service. The First by July 15 Hal Benedict, producing a scries of two reelers starring Claire Whitney and Robert Emmett Keane for Forward Film Distributors, Inc., will have the first ready for release July 15th. Work is under way at the Benedict studios at College Point. Handling Non-Theatrical Films (Special to WID'S DAILY) Oklahoma City — H. O. Davis of the Emergency Film Service has taken over state distribution of school, church and other non-theatrical films for the Society of Visual Education, Inc. He reports a brisk business. Has Larger Quarters (Special to WID'S DAILY) Cleveland — The Sterling Service and Amusement Co., with offices in Cincinnati, Cleveland and Detroit, has moved into the Film Exchange Bldg., where the quarters are larger than those previously, occupied by the organization. Joseph Dieuer is president and general manager of the company. R. & R. Series "Under Two Flags" the First of a Group of Six — Max Roth General Manager Under the guidance of Max Roth as general manager the R. & R. Sales Corp. of 117 W. 46th St. has definitely launched into the independent market. The fust picture will be "Under Two Flags" and is announced as the first of six productions for the independent market. The other five have all been decided upon and will be released at stated intervals. Argus Takes Over Chicago Unit (Special to WID'S DAILY) Chicago — Argus Enterprises, Inc., with general offices in Cleveland, has taken over the Simplex Cinema Equipment Co. at 906 S. Wabash Ave. Simplex was formerly operated by Edwin S. Porter of the Precision Machine Co. of New York. Fidelity Features There Will Be 12 in Series— 26 Oi Reel Comedies and Some Westerns Promised Fidelity Pictures Co. of 117 W. 46 St. will present during the comii year 12 five reel features, a series 26 one reel "Cupid" comedies, t first of which will be released abo Aug. 1st. In addition to the above a nut her of two reel western subjects w be offered to the independent mi ket. William G. Smith is at the hel Pioneer in Indianapolis (Special to WID'S DAILY) Indianapolis — Pioneer Film h deemed is advisable to open up a n< exchange here. This unit will ser Indiana and part of Kentucky, whi was formerly divided into three si tions and served by Cincinnati, C cago and St. Louis. Charles Ty has been appointed manager. Kelley Now Manager Dave Sohmer, sales manager New Orleans — R. A. Kelley is now Commonwealth Film, may open , manager of the Enterprises Distribut own exchange to serve the local t ing Corp. here. I ritory. pilllllilllllllllllllllllllllllllllllllllllllllllllH^ I IF NOT-WHY NOT "Hoofs and Horns" is the working title of the first of the scries with Pete Morrison by Cliff Smith. Subscribe to Wid's Daily NOW Wid's Daily, 71 West 44th Street, New York City. 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