The Film Daily (1921)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

ti>£ DAILY Sunday, June 26, 1921 Use Your Own Judgment on This One Box Office Analysis for the Exhibitor Grace Darmond in "THE BEAUTIFUL GAMBLER" Universal This is one on which you'll have to use your own judgment pretty much. You know best just how this type of picture goes with your audience and can act accordingly. It's one of those "if they like this sort of thing, they'll like this." Houses in business sections catering mostly to men may find that it will go over in their particular theater. It isn't trade. Not that there's anything very offensive, but just the fact that the bar-room atmosphere makes it a bit rough. Universal is starring Grace Darmond in this picture so if your folks have come to like her in her supporting capacities they will be glad to see her starred. Stills of Miss Darmond in the lobby will attract attention, and catchlines can be used to good advantage if you decide to show them "The Beautiful Gambler." The title isn't a very alluring one. Sort of reminds you of the kind of a feature suitable to the so-called family "Mabel the Cloak Model" and the like. lllllllllilllllllllllllllllllll A NNO UNCEMENT The Palmer Photoplay Corporation announces the consolidation of the play brokerage agency of ALFRED A. COHN with its Photoplay Sales Department. With the merging of these two interests Mr. Cohen becomes Director of Sales of the Photoplay Sales Department of the Palmer Photoplay Corporation. Kate Corbaley, for the past two years in charge of reading and sales for this institution, continues as Department Manager. Palmer Photoplay Corporation "Story Headquarters" LOS ANGELES llllllllllllll