The Film Daily (1921)

ie: 12 Peter in New Company DAI1 Y) . harter has been South Texas Theater 1. Peter, Mrs. Eleanor and Jo< M Estes as inimpany operates ... Victoria and VTork Orpheum (Okla. City) Dark v, ID'S DAILY) < iu The Orpheum has last week and will Mark for an indefinite period. Vau ml pictures have played the Orpheum since opening date, ral months ago. The house cost 6500,000. E G £2 PHOTO ENGRAVING 1587-1589 BROAD WAY DAY AND NIGHT TELEPHONE BRYANT 8 444.-5 STUDIO For Rent Close to New York City, with laboratory nearby — one of the finest studios in the East, completely equipped with every appliance for making de luxe pictures. Write today Box F-14, Wid's DIRECTORY OF THE TRADE RELIABLE GUIDE FOR READY REFERENCE ADVERTISING— PUBLICITY MERRITT CRAWFORD The Screen Bulletin 904 Fitz*:rald Bldg. Bryant 550* PRINTERS PROSPECT PRESS 188 W. 4th St. Spring 2070 BARNES PRINTING CO. Motion Picture Specialists 36 East 22d St. Phone Gramercy 945 STUDIOS DOWNTOWN STUDIO Fully equipped— Day — Week— Month With or without crew. Phone Bryant 6903 TITLES ARTHUR WEIL— Exploiting the new neg ative Titles. TITLEGRAPH 220 W. 42nd St., Room 1807 Bryant 9048 za!i^ DAILY Tuesday, June 28, 1921 Putting It Over Here is hoiv a brother exhibitor put his show over. Send along your ideas. Let the other felloiv knoiv ho<w you cleaned The Brooklyn Mark Strand isn't suggesting to its patrons that warm summer days are here and that the Mark Strand is the . proverbial "coolest spot in town." Instead the theater is getting the jump by featuring novelties into which ever artistic endeavor, musical and scenic, are being utilized to create the impression of cool weather. Wherever possible Managing Director Hyman is using scenic sets for his novelties wherein there are mechanical waterfalls, rippling water effects, etc. Hyman demonstrated this in the violin-dance number he put on recently, wherein a swan-like dancer in fluffy white ballet costume danced languorously before a rural drop of sheep. Blue lights were on the floor and the dancer was in a blue spot from overhead. Jeno Sevely, violinist, played Saint-Saens' "The Swan" from the pit while Erminie Mathews, danseuse, emulated that graceful water fowl in a dance. Des Moines, la. — J. Helmt, manager of the Strand, devised an original idea when putting on "Now or Never," a Harold Lloyd comedy. He announced a "Harold Lloyd Impersonation Contest" amongst the inhabitants of the town and had no trouble in getting the daily papers to publish the photos .of the six best contestants, who after having been given three minutes on the stage to show their antics, had been adjudged best by the audience. Local opticians took up the idea and advertised spectacles with "Look like Harold Lloyd." The winners were given prizes in cash, ranging from $10 downwards and tickets. Helmt secured prominent publicity — on the front page of the "Des Moines Capital" the most important paper of the town for the entire week during which the picture was shown. Sandusky, Ohio— Playing cards were used to good effect in exploiting "Without Limit," during its showing at the Schade. The Schade management used playing cards as throwaways. The back of each card had the following white insert. "We're playing 'Without Limit' at the Schade, Sunday, Monday, Tuesday. And the police have promised not to raid the house." This idea was embodied in exploitation stunts contained in Metro's advertising and exploitation press book for the picture. Consolidation (Special to WID'S DAILY) Slick, Okla. — T. A. Clemmons of the Majestic and R. B. Campbell, of the Empress, have consolidated their houses. This leaves but one theater lure until the new house now under construction is completed. Actual Size Designed and Executed by Tiffany The Photoplay Magazine Medal of Honor TO BE AWARDED TO THE [BEST ; PRODUCTION OF 1920 AND ANNUALLY THEREAFTER TO THE BEST PICTURE OF EACH YEAR THE way to surpass the photoplays of every invader on earth is to make every American motion picture devotee realize the truth — that America does lead the world on the screen — that we are making, in these United States, photoplays which have more humor, more romance, more thrill, more reflection of real life than any photoplays subtitled in any language. PHOTOPLAY MAGAZINE'S Annual Medal of Honor has been established to testify to and proclaim this fact — to institute a serious search for the producer worthy of most signal honor — to acclaim the best screen work* of Americans. The PHOTOPLAY MAGAZINE MEDAL OF HONOR has been permanently established as an award of merit to the producer — not to the director unless he happens to be a director producer ; not to an actor or author unless he is also the producer, for it is the producer who is ultimately responsible. It is he whose foresight makes him venture his money, his reputation and his position in the industry in the selection of story plus director plus cast. The verdict will be given by the public through a nation-wide ballot of the 2,500,000 intelligent and interested devotees of pictures who read Photoplay Magazine. JAMES R. QUIRK, Publisher and Editor.