The Film Daily (1930)

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Big National Tie-up PARAMOUNT and PHILCO Means Money to YOU ! ^cwamotmt on the screen/-^ pHi;LCo in radio/ ^ 7 vlitirniinij i oicf . MAURICE CHf.VALIER Star of THE LOVE PARADE' a (paiHimmuit ^pkUirv 'l/i v'^fSS^ RMWCKD-UNIT RADIO NATIONAL BILLBOARD CAMPAIGN. 14,000 24-sheets on each of three pictures as shown above. Paramount has made with the manufacturers of the famous Philco Radio Receiving Set, with over 17,500 local distributors in the United States, a tie-up that will sell tickets for you on "THE LOVE PARADE," "THE STREET OF CHANCE," "THE VAGABOND KING" and other coming big Paramount Pictures. The tie-up involves National Billboard Campaign ("LOVE PARADE," Jan. 15; "STREET OF CHANCE," Feb. 15; "VAGABOND KING," Mar. 15). National Magazine Advertising Campaign (as outlined on page opposite). National Radio Broadcast Mar. 12 on"VAGABOND KING." All done by Philco at no expense to you.