The Film Daily (1930)

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^JXI^ DAILY Sunday. March 23, l!) ^ Timely Topics A Digest of Current Opinion — €— Color Should Be Mated With Music, Berger Asserts /^OLOR to the accompaniment of music is a possibility and has already been done numerous times on such instruments as color organs, but color alone is probably impossible. I can easily envision Debussy's "Le Cathedrale" set to color, because I believe the composer thought of mass color when writing it. But for one to offer an abstraction alone is too much. Ludwig Berger, director * * * Foreign Films Often Unjustly Accused of Propaganda, Is View TT is worth noting that any screen drama, no matter how unimportant it be, has at least an iota of ideational quality. In Hollywood's product we are often given the case of mother love; or asked to believe in the aching heart of the noble comedian; or presented an argument for the innate nobility of the gangster. But, curiously enough, when we are presented a case involving another nationality or another race, and find ourselves viewing an international problem through foreign eyes, there arise from some quarters frantic shouts of "propaganda!" i^ ^^ in Talkers to Demand Highest Literary Effort, Says Writer TiY degrees the text of the talkies must be not only acceptable, it must be clever, convincing, really tragic in its effect. The highest literary art will l)e demanded and made possible. I think that most of us have not yet appreciated how great is the opportunity with the new talkies. They are a kind of living book. Instead of reading about persons whom we may imagine in the leaves of a book, we can see them before our eyes and hear their very words. Languages lose their binding effect, the text can be duplicated without limit. Jean Giraudwix, French author A weekly movie attendance in the U. S. is greater than the ponulation of the country. PopiUation as of July 1, 1929, was 119,306,000, whUe weekly attendance is about 120,000,000. Along The Rialto with PhilM. Daly, Jr. W/'ITH Harry M. Warner and other officials of the Warner firm due back from Hollywood on Tuesday, and representatives of the Tobis and Kuechenmeister talking picture companies scheduled to arrive from abroad at about the same time, that much talked of deal involving foreigfn talker patents is expected to be concluded • • Hf tf if ^ npHE Paramount, ace Broadway house of the Publix chain, is receiving its management nowadays from Stephen Barutio. Steve formerly managed the Metropolitan in Boston and the Rialto in this great big town. Incidentally, he helped open the Paramount And what a capable and pleasant secretary he has in Anne Rubin, who is on the job in a serious, consistent way * * ♦ * Jy[IKE SIMMONS speaking in behalf of Sono Art-World Wide. Sez his outfit will stage a 47-station radio hookup Mar. 23 to plug the songs used in "Blaze O' Glory," in which Mr. Dowling stars Bessie Mack, who publicizes the Capitol with much gusto, is smiling, officially and personally, at the way they're crowdin' in to hear Greta talk in "Anna Christie." Getting into the Capitol these days is like trying to bust the Notre Dame line or something * * * * JOHN BOLES, who is currently appearing in "Song of the West," will be the guest star of Roxy and his gang at their broadcast Monday evening over WJZ. He'll also make personal appearance at the Roxy when "Captain of the Guard" begins a run there next Friday .A.dd to the list of personal appearing gentlemen Maurice Chevalier, who will start a series of them at the Fulton Monday. For two weeks he will appear under the direction of Charles Dillingham, through arrangement with Jesse Lasky. Duke Ellington's band will entertain along with Clievalier * ♦ * * JIMMY QUIRK'S mag, "Photoplay," lists the following as the best pictures o fthe current month :"Lummox," "Hell Harbor," "Only the Brave," "Montana Moon" and "Such Men Are Dangerous." The Lambs Club has gone pictures. If you don't believe it, eavesdrop on that spot some day and you'll get the impression that the stage is a prehistoric institution When Leo Brecher shows "Men Without Women" at the Plaza, March 26, 27 and 28, the picture will be known as "Trapped." MARCH 22-23-MANY HAPPY lETORNS^ Best wishes and congratulations are extended by THE FILM DAILY to the foUowing members of the industry, who are celebrating their birthdays today. Henry Hobart Carmelita Geraghty Peggy Prior Joseph Schildkraut Robert Ames Joan Crawford Emma Hill EXPLOITETTEJ A Clearing House for ( Tabloid Exploitation Ideas ^ € Novel Typewriting Contest Exploits "Marianne" in Eugene, (e. JRANK CRABILL, manag. of the Heilig theater, Eugen Ore., listed a novel typewritir contest, in his exploitation car paign, to put over his showir of the M-G-M production, "Maii anne." He was assisted by an ft G-M exploiteer. This contest w conducted at the Eugene Hij School, through the courtesy Superintendent Johnson. Tl students were instructed to tyj one page of the following s^j tence: "Marion Davies stars the all-talking and musical coja| edy film triumph, 'Mariant coming to the Heilig thea| Sunday." Passes to see the ture were awarded on the ba^ of speed and accuracy. —M-G-;i Oriental Atmosphere is Emphasil In Exploiting "Son of the Gods' JN both Norfolk and Port) mouth, Va., comprehensive a vertising and exploitation cai paigns were put through in co nection with the showing "Son of the Gods." The cai paigns in the two cities we practically the same. "Son of t Gods" was played at the Ne' port theater, Portsmouth, and t Norfolk theater in Norfolk, order to suggest the Oriental ; mosphere suitable to this RJ Beach story, Chinese lanter were strung around the foyer wt one larger lantern hanging i^i^ the center. Oriental perfume v sprayed in the foyer. Chin'T shawls, teapots, cups and sauc« vases and other novelties W(j introduced in the decorati The week preceding the sh< ings and during the engagemc of the picture, the ushers w^ dressed in Chinese costumes teaser campaign was conducji in newspapers. — First Natiem TEN YEARS AGO TOD IN Universal holds first of three meetings. * * * Woman's City Club Opposei sorship. * * * Loew's Opens Nashville hous