The Film Daily (1930)

THE >3iiday. March 23. 1930 -:&^ DAILV Theater Equipment By WILLIAM ORNSTEIN ICKLING AND BREATHING EININATED0N56MM.HEAD •Buckling" and "breathing" of xi as it passes through the sprock•t into the upper magazine are :Jmed eliminated through the Natail Vision Head which converts 35 XI. film to 56 mm. pictures. Elimntion of these hazards not only picludes any possibilities of fire film these sources, it is said, but also j^es film from being damaged. In idition safety devices are attachable ivh the new head as added assur-ace against fire. Other advantages )ithe new wide film apparatus pro <fafrai visum projector head and staiidaid j sovnd-box shmving two new rollers e<or, Natural Vision claims, are: hi complete changeover from the iSnm. head and upper magazine lo laliral vision can be made in 30 ni^jtes; heads and upper magazines ;a be purchased outright for apirpmately $500; they can be ataticd to any standard projection iiahine; pictures can be projected slarge as 22 by 44 feet with a tadard lense. N new wide film heads will in \\ probability be distributed by ioJD Art-World Wide, inasmuch as h< are now being exclusively maiiif^tured for George W. Weeks, ■icj president of the company. The lejce may also be rented to ex^ 3rs showing Sono Art pictures lis width. CINEMA Write For Trial Sample 1\LKING NEEDLES VS(LL-KANE NEEDLE MFG. CO., Inc 3? 14th Ave. Brooklyn, N. Y Presto Products, Inc. Opens Toronto Office Toronto — Presto Machine Products Corp. has opened offices here at SOS Yonge St., where J. E. Rudell is in charge. The Presto Pick-Up Unit, now being marketed in Canada, is claimed to have "definite features of superiority" involving "increased output— approaching the theoretical ideal volt generation." "Extreme sensitivity as the result of unique armature design and construction." "Vibratory flexibility, increasing volume and minimizing record wear." "Clarion-like definition established by use of highly specialized materials in magnetic-circuit components." "Elimination of sharp resonance peaks by virtue of correct balance of oscillating member; freedom from excessive needle scratch and other disturbing noises without sacrifice of tone quality." Tri-State Will Handle Stan-0-Phone in Ohio Cleveland — Selling rights to StanO-Phone, portable sound equipment, for the state of Ohio, have been acquired by Tri-State M. P. Co., of which Jack Flanagan is president. Sound Theater on Wheels Shown Capital by ERPI Washington Bureau of THE FILM DAILY Washington — Complete talking picture equipment mounted on a motor truck was recently demonstrated b\ Electrical Research Products before the President and other high government officials in connection will, the annual dinner of the Whitt House correspondents held at the Hotel Willard. The device, which is practically a theater on vvheel> was later placed on public display. The truck has a solid steel body ant' is lined with lead. This new development will permit the showing of talking pictures in out-of-the-way communities. Chatmas Buy Air Washers Dallas — Chatmas Bros, has purchased Carrier Air Washers for their respective houses. EXCEPTIONAL BARGAIN — Slightly used 200-foot Universal camera with automatic dissolving shutter, 2" F3.5 Carl Zeiss lens, 2" F1.9 Dallmeyer lens, five magazines, carrying case. Universal tripod, all practically brand new — $3S0.00 uiiuodTiHBys WW \\0 U»»«> Vf'^'Zt N»«. Vhrfc NV •^ I Phone Penna. 0330 I Motion Picture Department U. S. and Canada Agents for Debrie SAY iBREAKABLE RECORD CUTS SHIPPING PROBLEMS {Continued from Page 1) will make disc records using the same process in the talking machine industry, but will be out of the ordinary in that they will reduce shipping difficulties to a minimum. Records can be made as high as 36" in diameter and can be pressed in multiples of from two to 10, according to size. Recording studio will also be located at the company's headquarters. Five qualities are claimed by the company as important to the producer and distributor. They are: brilliant tone, durability, unbreakability, economy in packing and freight, and lightness (the 10" record weigh 3j/2 ounces; the 16" less than one pound). Arthur D. Little, Inc., of Cambridge, Mass., collaborated in the development of the record and is under exclusive contract to Unbreakable Record for a long term of years. Edward N. Burns is president of Unbreakable Record Corp., which has on its board of directors the following: Lewis L. Clarke, chairman of executive committee, Irving Trust Co.. N. Y.; Frederick K. Rupperecht, president of Consolidated Textile Corp., N. Y.; Walter L. Eckhardt, former president of Music Master Corp., Philadelphia; Col. the Hon. Cuthbert James, C.B.E., member of Parliament, and chairman Metropolitan Cinema Investment Corp., Ltd,; Sir Nicholas GrattanDoyle, D.L., member of Parliament and director of Northern Counties Newspaper Co., Ltd.; William D. Burns, director of Cabanas Burns & Co., N. Y. and Mexico; Edward N. Burns, former vice-president of Columbia Graphophone Co., founder and former president of Cameo Recording Corp., and Major Cecil M. Higgins. All Netoco Houses to Have Sarasone Screens New London, Conn. — All theaters in the Netoco chain will be supplied with the Sarasone screen, invention of Chester Harson of Boston, it is announced here. The screen is said to improve the appearance of the picture thrown upon it as well as amplifies and clarifies the accompanying sounds. Each square foot of the curtain contains some 12,000 ends of tiny silvered coils of wire, which, coming through the warp of the cloth on front, act as tiny reflectors. Because of the hyper-reflecting quality thus obtained, theaters using the Sarasone screen are able to reduce projection amperage with consequent reduction in electric bills. Another advantage is that the picture appears as bright and as natural from any seat in the house. No matter what size, the screen is seamlessness. Installations are now in the Rivoli and State theaters, Roxbury, and the Capitol, here. Draperies Decorations Magnascope Screens 340 W. 4 1 St St. Settings Acoustical Treatments Acoustical Banners New Yotlc City FLAME PROOF FILM CEMENT! § IT JUST WONT NDD^i HEWES-GOTHAM CO. 520 West 47th St., New York TeL Chickering 4531 FIRE-PROOF WATER-PROOF Ruscus Trees, Hedges, Flame-Proof, also Water-Proof for indoor and outdoor use. Artificial Flowers, Plants, Trees, Vines, Iron Wrought Decorated Stands for Lobby, Theatre and Hall Decorations Illustrated in Our SEASONABLE CATALOGUE No. 3. MAILED FREE ON APPLICATION. Suggestions and Estimates Cheerfully Furnished. FRANK NETSGHERT, Inc. 61 Barclay Street New York, N. Y.