The Film Daily (1930)

the: DAILV II Wednesday, April 9, l!) Timely Topics A Digest of Current Opinion Warns Theater Operators Against Tendency to Overwork CEVERAL of the big theater operators seem sadly in need of good lieutenants who can remove from their worries those innumerable petty details which are far more wearing than more audacious strategical moves. They work day and night, never nuite catching up and wearing themselves into a nervous condition which keeps their business associates in a perpetual ferment. When tired nature finally compels these theater operators to take a rest, the}' indulge in a brief variation and then rush back to work, plunging into a swirl of accumulated business which dematids extra effort. Before they have caught up they are more in need of a vacation than before. Jay Emanuel in "The New York State Exhibitor" Arliss Believes Talkers "Can Never Replace the Stage" 'T'alking pictures can never replace the stage, the good plays well played. You can't test a play until the public has heard it. The whole future of the talking pictures depends largely on products of the stage. Besides, people want to see flesh and blood. George Arliss Drama Minus Old Film Tricks Held Proof of Talkers' Advance 'P'RUEY, the talking pictures are getting ahead when they can achieve terrific dramatic power _ without resorting to the old tricks which have come to be traditional on the screen. Robert E. Sherwood in "McCall's Magazine" During 1929 there were 67.439 fewer extras placed by the Central Casting Office in Hollywood than in 1927. The average day's work paid $9.13 in 1922 against $8.59 in 1927. Along The Rialto with Phil M. Daly, Jr. w 'ONTA BELL is back from Europe. Says he is going to put "Skippy," Percy Crosby's brain child, on the screen, and is looking for a kid to impersonate the little scamp \\'illiam Morris informs us that Harry Lauder, Sophie Tucker and the Roxy Orchestra will take part in the benefit to be given April 20 at Carnegie Hall in aid of the Jewish Connnunity Center and Social Service Fund of Saranac Lake Just got word that Dorothy Gish will appear in "Holiday" this month in a stock engagement in Philadelphia. She'll have the part Hope AVillianis plajed in the Broadway presentation of the play * * * * DENNY DAVIS, composer of popular tunes, will be at the Capitol Friday as master of ceremonies in a revue of his own creation called "Broadway Stars of the Future." Remember "Margie," "Carolina Moon," "Baby Face," and "Oh, How I Miss You Tonight"? Benny's the chap who wrote them all.... . . . .Mark Luescher forwards the information that the Cuban National Casino Orchestra, which is said to be extremely popular in Havana, sails for New York today, arriving Sunday to begin a tour of RKO houses. Its first appearance will be at the RKO Flushing on April 19 * * * * gOPHIE SMITH, managing director of the Little Picture House, is expected back in town tomorrow after being absent since Sunday on a business trip to Maine R. H. Burnside has accepted the job of Director General of the Lambs Gambol to be held at the Metropolitan Opera House April 27. Loretta King, who used to do film writing in Chicago, is the new film editor for Liberty, writing under name of Kate Cameron ...."The N. Y. Evening Journal" is to conduct a campaign for a new name for the talkers Warren Nolan i.s back m Xew York from an eight days' trip to Chicago and Cicero * * * * J^ARRY RICHMAN gave a party the other night at the Club Richman for press folks, those present including Mark Hel Hnger, Gladys Glad, Walter Winchell, Lew Leslie, Sidney Skolsky, Irene Thirer, George Gerhard, William Boehnel Sonny Selwyn and others Jane Barry, of Universal, also sponsored a tea party for John Boles, of "Captain of the Guard" * ♦ * * jgENNY DAVIS and J. Fred Coots of Davis, Coots and Engel, music publishing firm, will leave for the coast in July to write additional songs for Al lolson's fir.st starring vehicle' fo United Artists, "Sons C Gunsf '"aa^ ^o*" ^"^ ptbauciion oi vaudeville tour on April 19 in tion of Abe Feinberg. The ed the actress is scheduled to r| Fox pictures Sunshine i starts a tour of the Loew circu in the Bronx tional historic film entitled Pageant of Belgium." "Th Paris — Theater Pigalle plans son devoted to films. APRIL 9MANY HAPPY RETURNS Best wishes and congratulations are extended by THE FILM DAILY to the following members of the industry, who are celebrating their birthdays today: Thomas Meighan William G. Stuber Sharon Fijm B stock and 100,000 shares Fox Theaters B stock run all way from $12,000,000 to $18,000,00 Actual market valuation of the shares is placed at less than $4,00( rDOO."-. . EXPLOITETTESj A Clearing fjouse for Tabloid Exploitation Ideas €) Co-operative Scotch Mist Ad Boosts "Cohens and Kellys" ]y[ANAGEMENT of th Keith's, Washington, tiec up the Meyer's shop on Roger Peet Scotch Alist topcoats anc used a full page ad in a loca newspaper with George Sidnc} and Charley Murray as models Similar tie-ups can be made with scotch mist dealers as it has beer sanctioned by the Rogers Peet Co. — Univers Advertising Tie-Up Boosts 'Chasing Rainbows" at 'Frisco ]D . S. GILLMORE, manager of of flie Fox, San Francisco, tied up with the Schwabacher, Frey & Co. for a tie-up whereby the concern used a window display on "Chasing Rainbows" and also ran ads in two papers to the effect that a phot^ of either Bessie Love or Charles King would be given free with every purchase of "Chasing Rainbows" records. —M-G-M Dress Girl To Represent Star for Good Boost 'T'lE up with newspaper to feaj ture stories and pictures a girl dressed to represent the^ star. The newspaper offers tickets to those who recognized her at the time when they held copy of the newspaper in her hand. The newspaper keeps the interest going for several days with stories of the girl's experiences, and hints as to where she will appear the following day. —Film Daily Year Bool TEN YEARS AGO TO-DATf IN W. W. Hodkinson to take personal charge of his company's sales department. Important exhibitors gathering for National Picture Theaters, Inc., meeting.