The Film Daily (1930)

THE •e&m DAILY Timely Topics A Digest of Current Opinion —€) ^ "Star Still the Big Draw," Writer Advises the Exhibitor •yHE pull at the box office is the star name, plus the play. If the name of a notable director can be added, so much the better for the box office, but the star is still the big draw, and the manager who fails to recognize that fact is hurting himself as well as his clients. Jay Emanuel in "The Exhibitor" Says Films Must Respect Differences Among People WHEN an audience so vast is to be pleased, the prejudices of dozens of different races, religions and social backgrounds must have consideration. American films, now that they can speak, give the world an even more vivid impression of American life, and they must afford our foreign friends a pleasant notion of us. "The New York Times" Declares Films Permit Greater Freedom of Action A CTION in a play is limited to a small space; and one of the necessary tricks is to have the story develop with seeming naturalness in that space. Action on the screen is less limited, but it lacks the complete freedom of print. A novel has no form. An author can do anything he wishes; he is limited only by his own limitations. In a picture, or play, there must be more form. Situations must be sharpened; characters must be set more quickly. The hero or heroine ordinarily must have the sympathy of the audience. DonaM Henderson Clarke, Author 30,000 cases were heard before arbitration boards in the last year, before arbitration was discontinued. Along The Rialto with Phil M. Daly, Jr, TJ^INNIE LIGHTNER, co-starred with Joe E. Brown, in "Hold Everything," which opens the Warner Hollywood April 17, will warble several tunes from the film on the Del Monte Hour the evening of April 19. The program will be broadcast over WEAF and 39 other stations Hugh Trevor, juvenile lead in "Cuckoos," is in New York. The actor will remain in the city until after the premiere of the RKO film Gertrude Lawrence and Harry Richman have been added to the list of theatrical stars who will take part in the benefit performance to be given at Carnegie Hall Sunday evening, April 20, in aid of the Jewish Community Centre and Social Service Fund of Saranac Lake A/fARLENE DIETRICH, the German actress brought to this country to play in Paramount pictures, will head the list of artists who will take part in the Paramount-Publix broadcast Saturday over station WABC. Others on the program are Marcia Freer, Paul Ash, Paul Small, Jesse Crawford, Vic Ince and David Mendoza, who will conduct the Paramount Orchestra. What a treat for radio fans! Pauline Garon will make her vaudeville debut in a comedy sketch on April 16 and will tour the Fox and RKO circuits. Before coming to New York, Miss Garon completed the feminine lead in the French version of "The Unholy Night" for M-G-M 'T'HE Macaulay Co. is putting out a popular-priced edition of "Reno," the Cornelius Vanderbilt, Jr., novel which has been made into a talker by Sono Art-World Wide. The jacket will carry a likeness of Ruth Roland, who plays the lead, and scenes from the production will illustrate the book Ferdinand V. Luporini will g^ive a screening of the Italian version of "The Great Gabbo" at the RQA Photophone projection room at 411 Fifth Avenue this afternoon George Brent, accompanied by the beard he raised for a role in Fox's "The Big Trail," has left New York for the Movietone lot. George was recently seen with Alice Brady in "Love, Honor and Betray." CAM LERNER, special service director for De Sylva, Brown and Henderson, who are publishing the score of "Hold Everjrthing," which opens the Warner Hollywood on April 17, has prepared an organ slide of "Sing a Little Theme Song," one of the tunes in the film APRIL 10-NANY HAPPY RETURNS Best wishes and congratulations are extended by THE FILM DAILY to the following members of the industry, who are celebrating their birthdays today: .Mr ^ Joe Moskowitz Tom Geraghty Tim McCoy Nick Stuart Harry Burkhardt Thursday, April 10, H EXPLOITETTES A Clearing House for Tabloid Exploitation Ideas €) "Grand Parade" Music . \ Tie-up in London I 'THE Grand Parade," trade shown in London threp weeks ago will be releasee shortly, backed wUh an intensivel ■ advertising and publicity cam^| paign. . Tie-ups have been arranged with the music publish-) ers; the Columbia Gramophone Co; the British Broadcasting Co. and the principal dance bands to popularize the song hits simultaneously with the West Endi presentation of the picture. —Pa the * ♦ * Stage Wedding Puts Over "Their Own Desire" A STAGE wedding helped put over "Their Own Desire" at the RKO Orpheum, Salt Lake City. Grant Pemberton, manager of the house, got local merchants to contribute gifts to the couple who took the vows on the stage. Merchants also contributed to a co-operative ad which tied up the picture with 1 the merchants products. —M-G-M ; Tie-Up With Insurance Policy Used At L. A. Million Dollar 'THE Million Dollar at Los Angeles tied-up with the Daily News accident insurance policy campaign when "Embarrassing Moments" played there. The News used a still of Reginald [ Denny and Merna Kennedy with \ this caption, "A Confession By / the Young Bride in 'Embarrassing Moments.' " Additional copy told what the stars had to ) say about the policy and the picture. ■ — Universw TEN YEARS AGO TO-DAY IN Mf^^ALLTHE HD • ■^^AILTMETU JfrHEWSPAPQ •/FILHDOH Board of directors elected at first meeting of the National Pictures Theaters. | * * * Bill which would kiM deposits, passed by New York letfislature and sent to the governor.