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DAILY
Thursday, June 5, 1930
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Vol LH No. 5 6 Thursday, June 5. 1930 Price 5 Cents
JOHN W. ALICOATE
Editor and Publisher
Published daily except Saturday and holidays at 1650 Broadway, New York, N. Y., and copyright U930) by Wid's Films and Fdm Folks, Inc. J. W. Alicoate, President, Editor and Publisher; Donald M. Mersereau. Secretary-Treasurer and General Manager ; Arthur W. Eddy, Associate Editor; Don Carle Gillette, Managing Editor. En
tered as second class matter. May 21. 1918, at the post office at New York, N. Y., under the act of March 3, 1879. Terms (Postage free) United States outside of Greater New York $10.00 one year; 6 months, $5.00; 3 months, $3.00. Foreign, $15.00. Subscribers should remit with order. Address all communications to THE FILM DAILY. 1650 Broadway, New York, N. Y. Phone Circle 4736-4737-4738-4739. Cable address : Filrndai. New York. Hollywood, California — Ralph Wilk, 6425 Hollywood Blvd. Phone Gramir 6607. London— Ernest W. Fredman. lhe Film Renter. 89-91 Wardour St Vv. Berlin— Karl Wolffsohn, Lichtbildbuehne, Friedrichstrasse. 225. Paris P. A. Harle. La Cinematogranhie Francaise. Rue de la Cour-des-Noues, 19.
NEW YORK STOCK MARKET
Net High Low Close Chge
Con. Fm. Ind. East. Kodak Fox Fm. "A" Gen. Thea. Equ. Loews. Inc.
do pfd. ww (6'A) do pfd. xw (6J/2)
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do "A"
R-K-O 43
Winner Bros. ... 64%
. 24 .245*6 . 53!^ . 4654 . 91 .112 . 95*6 . 26
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NEW YORK CURB MARKET
43H — /
467/4 + 3*4
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nbia Pets. . Fox Thea. "A" Loew, Inc.. war Nat. Scr. Ser.
43-/ 46 74
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NEW YORK BOND MARKET
Gen. Th. Eq. 6s40. 99 98*4 98*4
Gen. Th. Eq. 6s44.134 134 134 — 1
Loew 6s llvvw ..127/ 127/ 127/ + 2
do 6s 41 x-war.. 99 9874 99 .....
Paramount 6s 47 .101/ 101 101 — /
Par. By. 5/s 51.102*4 102*4 102*4 .....
Pathc 7s 37 67 67 67+1 H
Warners 106'A 105/ 105*4 — H
An Experiment
— noble or otherwise
{Continued from Pane 1) of the reader. These advertisements defeat their own purpose. People do not credit them. In Boston the Better Business Buleau asked some 5,000 consumers a number of pertinent questions about retail advertising, and 45 per cent declared they believed it to be exaggerated, 37 per cent considered it misleading. 1 1 per cent characterized it as false and 6 per cent felt it was 'truthful'."
Barnum's day in the theater has passed. Tell your patrons the truth in your advertisements or don't advertise at all.
Mexico Plans Double Tax On English Dialogue Films
Mexico City — In the hope of encouraging more Spanish talkers, the government of this country proposes to levy a double tax on pictures in English dialogue.
New York
1540 Broadway
BRYinl 4712
Long Iiland City
154 Crescent St
STIIIwell 7940
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Eastman Films
J. E. Brulatour, Inc.
Chicago Hollywood
J . ,-* t ji . . »_. 6700 Santa Monica J{ i '«' Indiana A»a. B,v(,
CALumet 2691
HOLlvwood 4121 ♦•:
Denies Gov't Aid in Fight on U. S. Chains in Britain
London — Report that the British government is advancing monetary aid to John Maxwell, chairman of Associated British Cinemas, Ltd., and British International Pictures, Ltd., in a competitive move against American theater interests in Great Britain has brought a denial from J. E. Pearce, managing director of the A. B.C. circuit. The sum mentioned ran as high as $7,500,000.
Scottish Exhibitors See Silent Productions Dead
Glasgow — Rental figures made public at a meeting of the Scottish branch of the Cinematography Exhibitors Ass'n here reveal that silent pictures are becoming passe in Scotland, if they aren't already so. Answers to questionnaires sent out by the association indicate that it is no longer profitable to produce silent attractions.
Sound for Sydney Parliament Sydney — Parliament House here has sound equipment installed.
COMING & GOING liixsju ana uaix^ej .
at
CHEZ PANCHARD
on the Merrick Road Famous for Chicken — Duck — Lobster Dinners. Also a la carte.
ANCHARD
MASSAPEOUA. LONG ISLAND
■ n i' i aimuaj rrrgrn c n i
trip tu Pittsburgh.
W. C. Boothby Resigns
From First National
W. C. Boothby has resigned as treasurer of First National Pictures and is discontinuing all activity in Warner Bros, or affiliated companies. For the past year Boothby has been desirous of taking an extended rest, which his resignation will make possible.
Five Salesmen Added To Sono Art Personnel
Sono Art-World Wide has augmented its sales staff by the addition of five salesmen, as follows: Moe Sherman to the Philadelphia branch, E. M. Ooghe in Washington, William Stern and E. F. Durke in Minneapolis, and Herman Yineberg in Albany. Numerous other appointments are under way, according to George W. Weeks.
Columbia Executives
Off to Chicago Meet
Executives of the Columbia home office, including Joe Goldberg, Rube Jackter, Morris Safier, Louis Weinberg, Hal Hodes, Joe Gallagher and Henry Brunet, left last night for Chicago to attend the company's regional convention at the Hotel Stevens on F'riday and Saturday of this week. Joe Brandt and Jack Cohn also will attend, leaving today on the 20th Century.
$150,000 Loss is Reported by New Era in Britain
London— A net loss of $150,000 is reported by New Era National Pictures. Ltd., for the year ended January 31, 1930. This compares with a net profit of $90,000 at the close of the preceding fiscal year. The company blames the talking picture for this adverse showing.
"All Quiet" at 2 London Houses London — "All Quiet on the Western Front" is running simultaneously at the Regal and the Alhambra here.
294 For W. E. in Australasia
Sydney — Latest figures credit Western Electric with 294 installations in Australasia. Of these 234 are ii^Austrab'3 anr! ^0 in Mr
VAUDEVILLE AGENCY
Attractions for Picture Theatres
Standard Vaudeville Acts
1600 Broadway, New York City Phone Penn. 3580
The Industry's Date Book
June 2-7 June 6-7 June 7-8 June 8-9
June 9
June 12
June 12
June 13
June 14
[une 17
June 17
June 21
at
International Cinema Congress Brussels.
Regional Columbia confab Stevens Hotel, Chicago. Regional joint meet of F. N. and W. B. sales forces at Chicago. Theater owners of North and South Carolina, meet at the Ocean Forest Hotel, Myrtle Beach, S. C.
Postponed Annual Meeting of Pathe Exchanges, New York. 13 Columbia regional meet at Roosevelt Hotel, Hollywood.
M.P.T.O. of Eastern Pennsylvania, Adelphia Hotel, Philadelphia.
Minneapolis Film Board holds second annual golf tournament at Oak Ridge golf course. 15 Warner Bros, and First National regional confab at San Francisco
18th Film Golf Tournament at Glen Oaks Golf and Country Club, Great Neck. L. I.
Rochester Division of Northwest Theater Owners meet at Minneapolis. 22 Joint sales regional confab of Warner and First National at New Orleans.
Storin Named by R-K-0 As Gen. Manager for R. I.
(Continued from Page 1)
Storin became manager of the Victory last February when he resigned as manager of the Victory at Pawtucket. He led the victorious fight for Sunday shows in that city several years ago.
Talkers Opposed by Half of Exhibs in No. England
London — Half of the members of the Northern branch of the Cinematography Exhibitors Ass'n are in favor of silent pictures, it is reported here. They expect to oppose the talker invasion as long as they possibly can, they assert.
Illinois Avenue Overlooking Boardwalk and Ocean
"A Hotel Distinctively Different"
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JUST COMPLETED IN ATLANTIC CITY
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From $4.00 Daily.
European Plan From $7.00 Daily.
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FETTER & HOLLINGER, Inc. EUGENE C. FETTER, ManagingDirector